You have a business idea. Perhaps you see a gap in the market and know that there is money to be made. You dream of the freedom and flexibility that comes with being your own boss, and you decide that the internet is the best place to realise your ambitions. You start a blog and, lo and behold, you discover that there is indeed money to be made online.

Whether you are an experienced marketer or a complete newcomer to the field, you have most likely already made the transition to online marketing and, if you’re reading this, I assume that you’re either already living your dream or close to doing so.

What Is Mindset?

If you’re new to the field, it’s not necessarily easy to know what mindset to adopt when taking on a project such as SEO or PPC. After all, you’ve never done this sort of work before and, as a complete newbie, you neither have the experience nor the confidence needed to shape your approach around the concept of’mindset’ alone.

Yes, a mindset is a frame of mind. That is, it is a psychological state that affects your behaviours and the way you relate to the world around you. Essentially, you can be in a ‘closed’ or ‘open’ mindset. These refer to whether you see yourself as competent or not in relation to the task at hand. A closed mindset causes you to believe that you lack the skills needed to succeed, while an open mindset allows you to recognise your capabilities. The first step to taking on a project such as SEO or PPC is therefore to establish whether you have a closed or open mindset.

Why Is Mindset Important?

If you’re new to the field, you may well regard the mindset of a project manager, marketer or business owner as being totally distinct from your own. After all, you are contributing to the project/product/service/strategy from an entirely different perspective. Therefore, it can be hard to predict how you will react to situations which you deem to be stressful or challenging. This is where your mindset comes in.

This is crucial because the way you deal with stress and anxiety affects your work performance. According to research, entrepreneurs and managers with an open mindset do better than their counterparts with a closed mindset. Additionally, those who operate with an open mindset are more likely to persist in the face of adversity, while those with a closed mindset are more prone to giving up.

As a project manager, marketer or business owner, how you see yourself compared to others is especially relevant. After all, you will be working alongside others as a team, contributing to the success of the company as a whole. It’s therefore essential that you adopt a collaborative mindset, rather than a competitive one.

How Do I Adopt A Mindset For Success?

While it is impossible to change your genetic make-up, you can certainly develop your mindset through your interactions with the world around you. This includes the people you meet, the books you read and the companies you work for. Essentially, you are what you eat and drink, and what you put into your body affects you both mentally and physically. This is why having a healthy mindset is so important.

For example, if you regularly engage with successful people, you’ll start to notice a pattern in their interactions with the world. In other words, you’ll start to see the world through the lens of a successful person.

If you want to be a successful marketer, be a successful person first. That is, regularly consume media from successful marketing and business blogs, follow prominent bloggers, and read books from industry leading experts. All of this will help you to adopt a more positive mindset, which in turn will lead you to greater success in your chosen career path.

Developing A Routine

The brain and nervous system need routines to function effectively. This is why eating healthy foods regularly and having a good night’s sleep help to maintain a healthy mindset. Furthermore, it’s important to get out of the house and explore the world around you. This will train your brain to see the world from a different perspective and help you to develop a competitive mindset. Ultimately, becoming a more productive person will help you to be more successful in your chosen career path. Therefore, you should endeavour to establish a routine that results in you achieving your desired mindset. For example, getting up early and going for a run, or meditating for ten minutes a day, can all help to train your mind to see the world in a more positive light.

Ultimately, your mindset affects your every action and decision. This is why it is so important to work on changing your mindset, for success in your chosen career path.