In today’s world, it is not always easy to determine the quality of an online marketing course. There are so many different types of these courses, with each one having a different focus and with varying levels of quality. To save you the time and effort of exploring the varying nature of online marketing courses, we have compiled a list of the best online marketing courses available, as determined by our expert team.
Getting To Know You Better
One of the things we look for in an online marketing course is the ability of the instructor to get to know us better as individuals and customers. This could include things such as asking us about our likes and dislikes, what we want and don’t want in a product, or how we would approach certain marketing tactics. An instructor that gets to know us better will be able to tailor the course to our needs and goals, which in turn will increase the quality of the education we receive.
Marketing For Dummies
Another thing we look for in an online marketing course is the ability of the instructor to teach us marketing in a way that is easy to understand. If you are new to the field, then it is a very good idea to get a graduate degree in marketing or a similar field. However, even if you have prior marketing experience, it is still very beneficial to learn from an expert. Getting Marketing For Dummies by Jeff Haden would be a great way to begin your studies, as it is one of the most popular online marketing courses out there. The 23-page ebook is filled with useful information that will make you a better marketer. The course also includes an active community of learners that are willing to help each other understand the material.
Become A Digital Marketing Expert
One of the things we look for in a digital marketing expert is the ability of the instructor to teach us all there is to know about digital marketing and how to apply it. While it is great to have an ebook or online course that teaches you the theory, being able to apply what you have learned in a real world setting is what really sets apart the expert from the beginner. Applying digital marketing knowledge to a real product or company to improve their performance is what we look for in a graduate. There are several great online marketing courses that can put you on the right track to becoming a digital marketing expert, such as Google Digital Marketing Expert, Accenture Digital Marketing & Media, & Carlson School of Management (ICON) Digital Marketing & Analytics.
Become A Facebook Marketing Expert
Facebook is a powerhouse when it comes to advertising and marketing on the web. Not only does it have the largest audience of any website or social media platform, but it also allows you to target your audience based on hundreds of different demographics and interests. Having an expert teach you how to effectively use Facebook for marketing purposes is a great idea, as you will be able to take what you have learned and use it to reach your target audience. Some of the top Facebook Marketing experts include John F. Kennedy Jr., Jimmy Prichard, and Mike Michalowicz.
Become A Twitter Marketing Expert
Twitter is another popular social media platform with the potential to reach a massive audience. However, just like Facebook, Twitter allows you to target your audience based on demographics, interests, and behaviors. As with Facebook, having an expert teach you how to effectively use Twitter for marketing purposes is a great idea, as you will be able to take what you have learned and use it to reach your target audience. Some of the top Twitter marketing experts include Brian Blau, Giselle Mari, and Mike Stelzner.
Learn SEO From Scratch
Search engine optimization (SEO) is all about getting traffic to your website. However, if you are new to SEO, it can be difficult to know where to start. An expert SEO course can help you get up to speed and develop the right strategy for your business. One of the best places to learn SEO is from scratch, using tools such as Google search engine and the Google analytics platform. This way, you can follow step-by-step instructions to achieve the best possible results. Some of the top SEO courses include SEO: Starting From Scratch and The Complete Idiot’s Guide to SEO (both from Linkedin Learning).
Learn Conversion Optimization From Scratch
Conversion optimization (also known as conversion engineering or trade marketing) is all about getting the right customers to take the desired action (i.e. make a purchase, fill out a form, or leave a positive review). One of the best places to learn conversion optimization is from scratch, using tools such as Google Analytics and Optimizely. This way, you can follow step-by-step instructions to achieve the best possible results. Some of the top conversion optimization courses include The Complete Online Marketer and The Online Marketing & Sales Management Diploma.
Become An Instagram Marketing Expert
Instagram is a beautiful, social media platform that allows users to share photos and videos with their followers. One of the great things about Instagram is the ability to target your audience based on demographics, interests, and behaviors, which in turn makes it a priceless tool for marketing and advertising purposes. If you are new to Instagram, then it can be difficult to know where to start. However, having an expert teach you how to effectively use this platform for marketing purposes is a great idea, as you will be able to take what you have learned and use it to grow your Instagram account and inspire others to follow you.
Become A YouTube Marketing Expert
YouTube is one of the biggest, if not the biggest video platforms out there. More people watch videos on YouTube than they do YouTube actually. Which means that you can potentially reach a very large audience with your videos. However, just like with the other social media platforms mentioned so far, YouTube allows you to target your audience based on demographics, interests, and behaviors. Therefore, instead of simply posting videos for fun, you can use YouTube to grow your business.
Getting to the point where you know how to navigate all of these platforms effectively is a monumental task. Even the smartest of us can feel overwhelmed at times, which is why we should all consider getting help. That is why we have compiled this list of the best online marketing courses, which we think you will find useful.