You may be familiar with the term content marketing, but are you really sure what it means? Simply put, content marketing is the practice of creating and distributing high-quality content that offers valuable information to potential customers, while also marketing a business or brand.
Traditional marketing, such as radio ads or newspaper articles, presents an opportunity for targeted content marketing. With today’s digital age, however, comes a difference. Whereas before you may have had to buy a pack of business cards and hand them out, you can now distribute content to a much larger audience.
To take advantage of this, many businesses have turned to content marketing platforms like Megapon to build and grow their audience. In this guide, we’ll discuss how to use Megapon to build a content library, and use that library to attract and retain customers.
What is Megapon?
If you’re exploring content marketing platforms, you’ll probably come across Megapon sooner or later. If you’re a fan of Rick Astley, you may even know what it is, as the song “Never Been To Spain” was inspired by Astley’s visit to the country. (Never Been to Spain, by Rick Astley) Although the song was a huge hit for Astley, it was actually recorded almost 30 years earlier in 1961.
In terms of digital marketing, Megapon is one of the more popular content marketing platforms available. With over a million active users, it’s grown significantly in the past few years, and is now ranked number 48 on the Top 50 Marketing Platforms list.
Thanks to its large audience, interactive tools, and robust reporting system, building a successful blog on the platform is a breeze. When compared to some of the other platforms on the list, such as HubSpot and Marketo, you can see why more and more businesses are turning to content marketing through Megapon.
Why Should You Try Out Megapon?
With so much competition in today’s digital world, it’s essential to stand out from the crowd. Fortunately, with a little effort, you can develop a blog or website that draws in and retains customers with ease.
The catch is you need to find the best possible content for your target audience. Thanks to search engines like Google and Bing, finding the right content for your target audience is much easier said than done. With so much content floating around on the internet, from websites to blogs, it’s becoming more and more difficult to stand out among the noise. That’s why you need a platform like Megapon to surface the best content for your target audience, and to also engage with them through interesting articles and videos. As a business owner or marketing professional, you can rest assured you’ll always have access to the latest content on any topic you’re interested in.
The Different Ways You Can Publish Your Content
One of the best things about Megapon is its ease of use. Even beginners can get up and running with minimal effort. After you’ve signed up, you can immediately start publishing content to your site. In this guide, we’ll discuss the different ways you can publish your content.
If you’ve been blogging for a while, you may want to consider migrating your content to a more popular platform. There are several excellent reasons why you should consider doing this, aside from simply increasing your audience. The different ways you can publish your content on Megapon allow you to take your blog or website to the next level.
Create A Media Library
Even if you’ve never been a professional blogger, you probably still have a sizable collection of online articles, photos, and videos you’ve curated over the years. To take advantage of this content, you can use tools like Megapon to create a media library.
The great thing about a media library is you can pull articles, images, and videos you’ve curated over the years and repurpose them for different purposes. You can use the media library in a number of ways. For example, you may want to use the articles to attract and retain customers to your brand or site. You can also repurpose the images and videos for other marketing purposes, such as email marketing campaigns.
Use Your Media Library For Digital Marketing
If you’ve been collecting articles, images, and videos over the years for various reasons, you may want to consider using them for marketing purposes. There are multiple advantages to doing this, not the least of which is the fact you have a ready-made audience you can engage with.
When utilizing the media library in this way, you’ll want to make sure the pieces you use are relevant and valuable to your target audience. If your target audience is entrepreneurs, for example, you may want to feature articles relating to business, marketing, or finance. The list of possible topics is endless, so long as you have a good grasp of your target audience’s interests.
Distribute Your Content On Several Channels
Whether you’ve been collecting articles, images, or videos for your blog or website, you may want to consider repurposing them for other platforms. A great way to do this is to create bundles of content, and use a tool like Megapon to quickly and easily distribute them across multiple channels.
The advantage of distributing your content this way is you can pull together various platforms with different audiences, such as Facebook, Twitter, and LinkedIn, and distribute content to several channels, resulting in increased reach and exposure for your content.
Get In Trend With The Zeitgeist
As a business owner or marketer, you may want to consider the trends prevailing in your industry. If you want your content to stand out among your competitors, you may want to develop a blog or website focused on popular topics and relevant articles.
The great thing about popular topics is they tend to be newsworthy, and therefore valuable for your audience. If you want your content to go viral, develop a blog or website about a trending topic and put yourself in the position to be the first to comment on the hot topic. In addition to drawing in potential customers, this will make your existing audience click, like, and share your content.
Use Data To Improve Future Decisions
One of the great things about a content library is it offers a ready-made audience you can engage with. Not only that, but you can also pull data from your articles to improve your future decisions.
If you’ve ever been in the situation where you’ve curated a significant amount of content, but no longer have time to manage and maintain a blog or website, consider using a content management system (CMS). The great thing about a CMS is you can quickly and easily publish content to your site, while also taking advantage of numerous plugins, templates, and apps available through the platform to fully customize your site’s appearance.
When utilizing a CMS, you can begin by simply reusing existing content you’ve curated over the years. You can take this a step further and create new articles about popular topics, or use an auto-tool like MGID to generate new content from existing articles on your topic of choice.
Publish Guest Posts
One of the best things about a content marketing platform like Megapon is you can easily publish guest posts from other bloggers, website owners, and journalists. If you want to quickly build up a steady stream of high-quality content, consider using a tool like Megapon to publish guest posts for others to consume. When done right, a guest post can not only drive traffic to your site, but can also result in increased engagement and interest in your content.
Use Search Engine Optimization (SEO) To Increase Organic Traffic
Even if you’ve been blogging for a while and built up a sizable audience, you may still find your content isn’t reaching your target audience. To ensure your content is reaching your target audience, you can use SEO to your advantage. The key is to utilize the right keywords in your articles and videos, and make sure your chosen keywords are being reflected consistently throughout your content.
When done right, SEO can significantly increase the organic traffic coming to your site. The importance of this cannot be overstated. If you’re simply looking for traffic, consider using a tool like Google Keyword Planner to find the best possible keywords for your content.
Use Other Platforms To Their Advantage
If you’ve been collecting articles, images, and videos over the years for your blog or website, you may want to consider using them on other platforms. If you’ve been wanting to take your blog or website to the next level, consider using a tool like Grow with Me to maximize the potential of your existing content.