While the Covid-19 pandemic has undoubtedly affected almost every facet of our lives, one area that didn’t appear to be disrupted is online marketing.

The demand for digital marketing services during the pandemic increased as businesses shifted to online channels, working from home, and adjusting to a new normal.

The DMA has registered a 26% year-on-year rise in digital marketing consultancy contracts, and we’re likely to see that trend continue as businesses seek to rebuild their online presence during and after the pandemic.

What exactly is digital marketing?

Simply put, digital marketing is a method of marketing or advertising that uses digital technologies to achieve its aim.

These technologies can include online platforms such as websites, blogs, and emails; hardware such as digital cameras, video recorders, and scanners; as well as software such as graphic design tools, content management systems, and analytics packages.

It is a form of marketing that is constantly evolving as the world around us is evolving, and new technologies emerge that can be leveraged for marketing benefits.

What is your take on the future of digital marketing?

We interviewed several leading digital market experts, and here’s what they had to say:

• “I think that digital marketing as a field is definitely here to stay, but the way we do things is going to change. A lot of marketing and advertising jobs that were previously done offline will become automated. In the next few years, we’re going to see a complete shift in the industry. ”
• “Marketing and advertising as we know it now will become a bit outdated. AI and automation will play a huge role in all aspects of marketing, from gathering data to analyzing it, drawing conclusions, and delivering personalized messages. This will eventually lead to complete marketing automization.”
• “I believe that the future of marketing and advertising is going to be defined by data and automation. While we’re going to see a lot of change, I don’t think that it is necessarily a bad thing. As long as consumers know what they’re buying and are provided with quality content, I think that we’ll be okay.”
• “The future of marketing is still very much alive and thriving. We’ve seen an increase in interest and participation in online marketing meetups as people seek to better understand the space and how to progress professionally. With the emergence of new technologies, such as blockchain and artificial intelligence, marketing as we know it is evolving. It will continue to evolve in response to consumer demands and new technologies.

Why do you think that?

Blockchain, which is a technology that underpins cryptocurrencies such as Bitcoin and ether, has great potential for the future of marketing and advertising.

Blockchain can be used to track and trace products, ensuring that the origin of the product is known and that it hasn’t been tampered with. It is also possible to use blockchain to verify product reviews, proving that they are authentic and adding a layer of trust between businesses and customers.

Artificial intelligence (AI) is also beginning to play a bigger role in marketing. AI-powered assistants such as Alexa and Google Assistant are becoming ever more prevalent, and they’re being used to provide recommendations on web content and offers, carry out online banking, and even to order groceries.

It is clear that while the pandemic has undoubtedly changed our lives, it hasn’t quite gotten rid of all of our hobbies. And one of the most exciting new developments in 2020 is the reemergence of old hobbies and the creation of new ones.