You might be considering spending money on an online marker to market your brand, product, or service, but don’t know how much you should be spending. You might also be wondering if this is even the right kind of marketing for your business. Let’s discuss the various types of online marketing costs and how much you should be spending.
Costs Associated With Creating A Blog
If you’re planning on creating a blog, the first thing you should do is decide how much you want to spend on it. You have two options here: you can either hire a blogger to create content for you, or you can go the self-hosted route and write down the various costs associated with running a WordPress blog. If you choose the former, you’ll need to consider the cost of a good quality writer to produce content that’ll catch the attention of your target audience. If you go the self-hosted route, you’ll need to consider the cost of a premium theme, along with the cost of plugins such as WooCommerce to make your blog functional. This cost can vary from under $100 to over $200 per month plus the cost of a writer. If money is no object to you, consider using a free blogging platform like Blogger, which is owned by Google.
Costs Associated With Creating A Facebook Page
Facebook pages are quite different from blogs in terms of the amount of content that you have to pump out. Unless you have a large community of passionate followers on your Facebook page, you’ll most probably only need to put out fairly frequent updates to keep your audience interested. On the other hand, if you have a large enough following, you can hire a content curator to help you produce high-quality content that’ll keep your audience interested.
Costs Associated With Using YouTube To Market Your Brand
YouTube channels are fairly popular these days and can greatly help you to market your brand. The great thing about YouTube is that you don’t necessarily need to have a large audience to get started. In fact, you don’t even need to have a brand to get started. All you need is a decent camera, a laptop, and you can get making YouTube videos.
The key to using YouTube to market your brand is to make short, concise videos that are easy to digest. If you want to market a bathroom brand, for example, you could create a short video demonstrating how a specific product works in terms of fitting into the tight space of a typical bathroom. In this video, you’ll most probably want to show off the product’s merits and demerits so that users can decide for themselves whether or not this is the kind of product they want to purchase. Make sure to include an honest assessment of the product’s weaknesses as well as its strong points so that potential buyers are not misled by false advertising or overly exaggerated advertising claims. You can also create how-to videos using your phone’s camera to show users step-by-step instructions on how to use your product. If you’re feeling creative, you can even make DIY how-to videos where you show users how to put together various home improvement projects such as rewiring a breaker box or installing an under-bench storage system. With YouTube’s growing audience, anyone can become a content creator and market their brand or product on their channel. If you want to venture into the world of YouTube, now is the perfect time to do so as the cost of creating and uploading a video is relatively low.
Costs Associated With Using Instagram To Market Your Brand
Instagram is a popular social media platform where users can post both textual and visual content, including images and videos. Like YouTube, Instagram provides an easy-to-use platform where anyone can easily create and post content to promote their brand or product. This content is typically used to portray a sense of identity, explain and demonstrate the use of a product, or showcase promotional offers and discounts.
The main differences between Instagram and YouTube are the range of content that you can post on the platform as well as how often you have to post to keep your followers interested. On the one hand, you can post once a week and still maintain a fairly high engagement rate with your audience. On the other hand, if you want to create an account with a large audience to promote a range of products, you’ll probably have to post a bit more frequently to keep your audience engaged. Even though Instagram is a relatively new platform, it has already become a popular choice for businesses to market their brand due to its easy-to-use nature and the low cost of posting on the platform. If you want to have an Instagram account, now is the perfect time to do so as the cost of creating and maintaining an account is relatively low.
Costs Associated With Using Pinterest To Market Your Brand
Pinterest is a social media platform where users can “pin” images to their virtual pinboards that they can organize and filter based on various categories and criteria. Similar to its competitor, Reddit, Pinterest can vastly help you to market your brand by letting you create themed pinboards that you can use to highlight and promote your products and services. In return, you’ll need to set up a free account on the platform.
Even though Pinterest is a fairly new platform, it has already become a popular choice for businesses to use to market their brand as it provides an easy-to-use interface where users can quickly find and connect with relevant content. Furthermore, due to the platform’s popularity, the cost of creating and maintaining an account is low.
Key Takeaways
Now that you have an idea of the various costs associated with each type of online marketing channel, you can determine how much you should be spending on each platform. If you want to create a blog, you might want to consider spending between $500 and $1000 per month, depending on how frequently you want to post. If you want to create a Facebook page, you could spend as little as $100 per month plus the cost of a good quality writer. If you want to use YouTube to market your brand, you could spend between $100 and $200 per month, plus the cost of a content curator to help you find a relevant niche for your target audience.
Instagram is a great choice for businesses that want to promote a product or service, as you can create themed Instagram accounts that you can use to show off your products or services and connect with people who are interested in what you have to offer. If you want to create an Instagram account, you’ll only need to spend $10 per month, plus the cost of a regular Internet connection. Finally, if you want to use Pinterest to promote your brand, you can create themed pinboards that you can use to market your product or service, in return for which you’ll need to spend between $10 and $25 per month, plus the cost of a free account.
As you can see from the example above, the cost of using various platforms to market your brand can vary from $0 to over $1000 per month, depending on how much you want to spend. If money is no object to you, consider using a free blogging platform like Blogger, which is owned by Google, as well as a platform like Patreon, where you can subscribe to creators and gain access to their content, whether you want to use this online or not. These two platforms alone can help you to get started and save you a lot of money in the long run.