Medios – Online Marketing for Small Business

In an age where information is easily accessible online, businesses of all sizes must adapt to keep up with the competition. Traditional marketing methods such as television ads and magazine spreads are not as effective as they once were, and social media has caused the marketing world to shift gears.

With consumers increasingly turning to the web for information, experts predict that many small businesses will soon go bankrupt due to unexpected expenses and overexpenditures on ads.

Luckily, there is a solution: Online marketing. The key is to use the right tools to reach your audience, engage with them, and convert them into paying customers.

Why Online Marketing?

With the rise of digital nomads and the self-employed, entrepreneurs now have the opportunity to work remotely and set their own hours. Those who choose to do so are considered ‘digital migrants’ because they are constantly relocating for the betterment of their business or career.

While this can be highly beneficial, it also means that those entrepreneurs must find a way to market their businesses and services in the digital sphere. And, since many consumers prefer to conduct their business online, having a website comes in extremely handy for establishing your brand and attracting potential customers to your business.

Apart from having a website, other significant advantages of online marketing include;

  • Cost-effective – The cost of building a website is relatively low, and you can easily scale up or down based on your traffic and income;
  • Targeted – You can upload a list of potential customers and reach out to them based on their interests and demographics;
  • Real-time – You can see the results of your marketing methods in real time thanks to technological advancements such as online marketing automation; and
  • Sustainable – According to experts at least, marketing through online methods is considered sustainable, because you are not relying on a physical product to generate revenue (e.g. a magazine subscription).

How To Start An Online Marketing Campaign For Your Business

To start an online marketing campaign for your business, you first need to decide what type of content you will use to attract potential customers to your site. While you may consider ads to be content, the truth is that content marketing can and often does mean different things to different people. This is why you need to choose your approach carefully.

There are four ways you can go about attracting potential customers to your site. They are as follows;

1. Product Reviewed

Let’s say your business is in the car repair sector and you have created an excellent product – a luxury car service for example – reviewing this product would be a great way to attract potential customers to your site. This is because people love to read reviews and find out what other people think about a product, service, or brand. By creating reviews for your product, you are essentially advertising your business to a potentially interested audience and enticing them to click-through to your site. You can also use this method to highlight and promote competitive advantages such as;

  • Quality Assurance – Many businesses struggle with ensuring the quality of their products, but by reviewing your products and services you can build trust with potential customers and make sure they get what they order; and
  • Brand Awareness – People love to be familiar with brands, and having a brand overview on your site can help create an awareness of your company among customers. This is important for a brand-new business especially, as you can imagine, many people may not know what your brand actually is. Creating a brand page will help introduce your company to potential customers whilst establishing credibility by presenting a transparent view of your business. This is a great way to build brand loyalty and make customers repeat-customers. Creating a brand page is also a great way to showcase your expertise in your field and make potential customers feel inclined to choose you over your competitors.

2. Video Tutorials

The internet is filled with people talking about products, services, and how-to-dos, and if you have a product or service that you think would be of interest to people, the logical thing to do would be to create a quick and easy-to-follow video tutorial on your site to teach people how to use or acquire your product or service.

This is a fantastic method for attracting new customers to your site. People love to learn new things, particularly if they are of interest to them. By providing video tutorials relevant to your industry, you are essentially advertising your business to a potentially interested audience and enticing them to click-through to your site. You can also use this method to highlight and promote competitive advantages such as;

  • Quality Assurance – Many businesses struggle with ensuring the quality of their products, but by reviewing your products and services you can build trust with potential customers and make sure they get what they order; and
  • Brand Awareness – People love to be familiar with brands, and having a brand overview on your site can help create an awareness of your company among customers. This is important for a brand-new business especially, as you can imagine, many people may not know what your brand actually is. Creating a brand page will help introduce your company to potential customers whilst establishing credibility by presenting a transparent view of your business.

3. Quizzes & Contests

Some people may still prefer to learn about your business via textbooks, and for those individuals quizzes & contests may be a fun and cost-effective way to learn more about your company. People love to compete, and having a little competition on your site is a great way to engage your audience and build a connection. For instance, you may want to have a weekly trivia contest where people have to identify the correct answers to various questions about your business. When someone answers correctly, they will receive a small reward, which could turn into a lucrative cash-cow if you use a tool like ClickFunnels to create a funnels to follow up with.

This strategy can help with building credibility amongst your audience as you are essentially rewarding people for being able to correctly answer questions about your business, whilst simultaneously advertising your product. It is a win-win situation.

4. Case Studies

The final method of attracting customers to your site is to reveal profitable case studies of your business. Many businesses use case studies to reveal how others have done something similar and how they can get those results for themselves. If you have an extremely successful business, you can consider writing a case study to show others how to replicate your success.

This is a fantastic way to establish your expertise in your industry and demonstrate that you are a thought leader in your field. Publishing a case study also serves an important psychological function of revealing how others have done something similar, thus inspiring others to follow your lead.

The Basics Of Online Marketing

Now that you have your four methods for attracting customers to your site, you need to put into practice some basic principles of online marketing. To start with, you must have a steady stream of reliable, qualified traffic to your site. To generate traffic, you need to create content that is valuable and relevant to your target audience, whilst also being interesting and engaging enough to hold the attention of potential customers.

Once you have established a reliable stream of traffic, you can use various platforms to reach your audience, engage with them, and convert them into paying customers. These are known as the ‘3 C’s’ of digital marketing;

  • Content
  • Community
  • Conversion

Choosing The Right Content

To attract customers to your site with article articles, you need to make sure that the content is valuable and fits with your target audience’s needs and desires. Whilst it is great to write about interesting subjects that attract and engage followers, you must make sure that these articles are of value to your target audience.

Since your ultimate goal is to attract customers to your site, the contents of your articles must be of value in order to do that. The truth is, not everyone will value your content, regardless of whether it is valuable or not. Some people may think that your articles are not worth reading, whilst others may think that they are the greatest thing since sliced bread.

The key to establishing yourself as an industry thought leader is making sure that your content is highly valuable and relevant to your target audience. In addition to this, you must ensure that the content that you create is of a high quality as this will also impact your credibility. To make sure that your content is of a high quality, you must ensure that you practice consistent and sound content creation and marketing strategies.