Media Online Marketing – A Complete Guide

Introduction

In 2019, more than 46.2 million Americans tuned into a television show, spent an average of four hours per day consuming content, and downloaded an average of 12 apps and site per month, according to the Nielsen research group.

That’s a lot of people. And it probably means that there’s a lot of opportunity for marketers to reach them and engage with them.

This is where digital marketing comes in. With traditional marketing, companies would print a newspaper or magazine to reach the masses. Then they would plaster their logo on billboards, bus shelters, and cinema screens across the country to have their product recognized. But with so much content being produced online and in the press, that approach isn’t as effective as it could be.

What is digital marketing?

Put simply, digital marketing is an umbrella term for all online marketing. Typically, people think about SEO, social media marketing, and email marketing when they think about digital marketing, but there’s a lot more to it. For example, search engine optimization (SEO) focuses on ensuring your website appears in the most relevant results for a given search query. You can have the best content on your website, but if your URL (uniform resource locator) doesn’t appear in the right place in a search engine result page (SERP), then you’re losing out on a lot of potential traffic. That’s basically the role of SEO.

Email marketing is the practice of sending promotional emails to past, present, and potential customers, inviting them to take a new product or service, or encouraging them to return to a website. It is the most direct form of digital marketing, and the one that gets the most attention from consumers.

While SEO focuses on what people are searching for and what businesses are offering, digital marketing as a whole focuses more on building strong connections with prospective and existing customers, attracting people to your website, and inspiring them to action, such as making a purchase or volunteering for a cause.

Why should you be doing this marketing?

You should be doing this marketing for a variety of reasons. Here are just a few:

  • To grow your business
  • To gain new customers
  • To retain existing customers
  • To attract potential employees
  • To communicate with existing customers via email
  • To set up automated email campaigns
  • To track the results of your marketing efforts

Let’s take a closer look at each of these areas.

To grow your business

It’s always great to have more customers, but it’s crucial to understand how to gain quality customers. With many businesses struggling to gain a foothold in today’s crowded marketplace, having more customers isn’t necessarily a good thing. You want to find a way to grow your business while also maintaining close ties with your customers.

If you’re looking to grow your business, you’ll want to explore various options for marketing and sales, analyzing what is working and what needs to be changed. For instance, you might find that you’re attracting a lot of new customers, but they’re never actually purchasing anything at all. It would be best to adjust your marketing and sales strategy to focus on encouraging these consumers to take action, such as making a purchase or applying for a job.

To gain new customers

If you want to gain new customers, you’ll want to explore various options for marketing and sales, analyzing what is working and what needs to be changed. You can start by looking at the digital landscape of your target market. What are the popular social media platforms and the most prevalent search words that people are using?

With so much competition, it’s essential to stand out from the crowd. One way to do that is to adopt new marketing techniques and platforms. If you’re looking for new customers, you might want to consider trying something new, such as content marketing or social media marketing.

These forms of marketing allow you to target the right audience and engage with them, regardless of whether they’re existing or potential customers. The important thing is that you’re engaging with your audience and showing them that you understand their pain points, their desires, and their needs.

To retain existing customers

Once you have customers, you want to make sure that they are always aware of your product or service and that they are getting the best value for their money. To do this, you can use a variety of marketing methods, but one of the simplest and most effective ways to achieve this is via email marketing.

Even if you’re not an email marketer by trade, you’ll want to learn the art of sending emails effectively and profitably. You can take advantage of every tool and platform that you can get your hands on, but at the end of the day, nothing beats a good old-fashioned email campaign. The key is to make sure that every part of your campaign — from the subject line to the actual email — is tailored to encourage your customers to react.

For instance, you might want to experiment with different subject lines for each type of customer. You could also use conditional formatting or personalization strings, such as First Name Last Name or Email Address, to generate highly relevant and personalized emails for each of your customers. Every little detail counts, including the quality of the email content and the design of the email.

Email marketing isn’t a one-size-fits-all approach. You need to find the right platform and the right email template that will engage your customers and make them feel that you’ve taken the time to understand their needs.

To attract potential employees

If you’re looking to attract potential employees, you’ll want to explore various options for marketing and sales, analyzing what is working and what needs to be changed. When it comes to marketing, you’ll particularly want to examine your strengths and weaknesses, identifying areas in which you can improve and growing your business while also being mindful of what you’re doing well.

For example, you might identify that your social media marketing is working well but that you could improve your SEO strategy to gain more organic traffic. Or, you could experiment with various call-to-action tactics to see which ones work best to encourage potential customers to reach out to you.

Your goal here is to find the right mix of marketing tactics to grow your business while also being mindful of ensuring that you’re doing the right thing for your employees. You don’t want to sacrifice one for the other, especially since your employees are a crucial part of your business, whether you work remotely or in-house. 

Why should you be doing this marketing?

So far, we’ve discussed why you should be doing this marketing. Now let’s discuss some of the reasons why marketers should be doing this marketing.

One reason is that today’s consumers have more power than ever before. Digital marketing gives you the ability to target and reach a large audience. With so much competition, it’s essential to stand out from the crowd. One way to do this is to adopt new marketing techniques and platforms. If you’re looking for new customers, you might want to try content marketing or social media marketing.

These forms of marketing allow you to target the right audience and engage with them, regardless of whether they’re existing or potential customers. The important thing is that you’re engaging with your audience and showing them that you understand their pain points, their desires, and their needs.

Even if you’re not an email marketer by trade, you’ll want to learn the art of sending emails effectively and profitably. You can take advantage of every tool and platform that you can get your hands on, but at the end of the day, nothing beats a good old-fashioned email campaign. The key is to make sure that every part of your campaign — from the subject line to the actual email — is tailored to encourage your customers to react.

Email marketing isn’t a one-size-fits-all approach. You need to find the right platform and the right email template that will engage your customers and make them feel that you’ve taken the time to understand their needs.

Final Takeaway

So, what does all this mean for you as a business owner or marketer?

It means that you have a ton of options when it comes to marketing online. Not only that, but there are various tools and platforms that can make the process easier. Don’t get overwhelmed. There’s a lot more to marketing than you think.