The lines between marketing and digital marketing are blurred. What started as a means of advertising and public relations has turned into an integral part of business strategy and execution. As a marketer, you’ll often find yourself with the unenviable task of educating your boss about the ins and outs of digital marketing, while simultaneously using the opportunity to grow your own knowledge.
This is where a marketing masterclass comes in. An online marketing masterclass, whether delivered via a massive open online course (MOOC) or through a structured e-learning program, gives you the opportunity to learn from expert marketing instructors while also getting involved in real-life projects that will hone your skills and increase your value to the business.
1. Find Your Niche
The first step to any effective marketing is to find your niche. What is your product or service and where does it fit within the marketplace? Take a little bit of research and analysis, and you’ll have a good idea of what to focus on. If you want to be taken seriously as a marketer, you need to understand the underlying principles of marketing and what makes you an expert in your field. Having a clear idea of your expertise will make you much more effective as a teacher. It also means you can more confidently lead a marketing team and gain sponsorship for courses and events.
2. Plan Your Content
When it comes to digital marketing, the content you create and promote determines your success. The better you are at creating engaging educational content that appeals to an audience, the more successful you’ll be in marketing.
Even content that’s very visual and entertaining can be effective if it’s got something valuable to teach. It’s important to research your target audience and discover what motivates them to action. The better you understand their needs and motivations, the more effective your content will be.
3. Measure and Analyze Your Results
To succeed as a marketer, you need to be able to measure the results of your efforts in some way. This could be a simple Google Analytics profile for your website, which tracks the inbound traffic, or a complete marketing stack, which includes measuring the effectiveness of your social media campaigns and display ads. If you are new to marketing, setting up a simple spreadsheet to track your efforts is a great place to start.
4. Research The Influencers
The people who hold the power in social media are the influencers. Influencers are individuals, brands, and stories that have a massive impact on social media users, particularly on platforms like Instagram and Twitter. While you may not agree to tag influencers in your marketing campaigns or on social media platforms, you can learn a lot from them.
If you want to be seen as a leader in your industry, establish yourself as an influencer. The better you are at influencing an audience, the more they will follow you. When you establish yourself as an influencer, you’ll also have the opportunity to create content that is specifically designed to reach that audience. Doing so can boost your results immensely.
5. Test The Optimised Version Of Your Campaign
Once you’ve established an influencer strategy and begun to gain credibility and popularity, you can test the effectiveness of various campaign versions. After you’ve run a test version of a social media campaign, you can determine what worked and what could be improved upon. Even if you’ve followed the best practices for a given campaign, you’ll gain valuable insight into what made it different from other versions. This applies not just to social media and influencers, but to all marketing campaigns, no matter the channel.
6. Keep Improving)
To reach the highest levels of effectiveness, most marketing campaigns ultimately grow and evolve to fit the needs and demands of the industry. The same is true of you as a marketer. In addition to establishing your expertise and niche, you can use the information you learn in a marketing course or through a marketing masterclass to improve your existing practices and gain even more effectiveness. In other words, continue educating yourself so you can become an even more valuable asset to your business.