The demand for international marketing management professionals is on the rise, with many reputable employers offering exciting new job opportunities to candidates who possess the right skillset. An MBA from an international marketing-focused college or university will give you the skills you need to secure a rewarding career in this expanding field. The following will discuss the types of job opportunities available, the required skill set, and how to get started on your career path.
Why Study International Marketing?
Whether you have always had an interest in international affairs, business, or marketing, this field presents an excellent opportunity to study abroad and gain invaluable experience that you can then leverage to enhance your career prospects. Many top international marketing jobs can be found in some of the world’s most reputable organisations, offering you an exciting new challenge and a change of scene. There are a variety of exciting opportunities in the field, so you can be confident that you will not get bored during your studies.
Career Opportunities
With an expanding and highly competitive job market, employers are looking to hire international marketing professionals who can offer them an in-depth knowledge of marketing and communications strategies on a global scale. Having a sound knowledge of marketing in a global context as well as a deep understanding of the theory behind marketing mix and advertising will no doubt make you a valuable asset to any organization.
Marketing management professionals typically work either across a global enterprise marketing department or within a marketing agency (sometimes even serving as a lead consultant for multiple brands). Within these roles, you will be responsible for leading market research, analysing data, and formulating marketing strategies. You may also be expected to plan and manage marketing campaigns, either digitally or using traditional methods.
What’s more, the nature of many top international marketing jobs means that you’ll be expected to relocate either domestically or internationally as and when needed. This can present huge opportunities to those who possess the right skillset, giving you the chance to travel the world and work as you please. Consider the following top job opportunities for international marketing professionals:
1. Account Manager
As a senior manager responsible for marketing strategy and day-to-day operations, you will be in charge of a team of marketers who will assist you in driving business performance. Your main responsibilities will include leading market research, analysing data, and formulating marketing strategies. You will also be responsible for the budgeting and evaluation of marketing performance, and monitoring the effectiveness of your team’s activities. An account manager’s career prospects are among the best in the industry, and a solid background in international marketing will undoubtedly enhance your standing in the job market. Account managers work remotely for larger organizations, or they can work from a branch location for smaller businesses.
2. Senior Account Manager (Marketing/Data)
A senior account manager is a level above an account manager and typically leads a team of marketers and analysts who work together to formulate marketing strategy and drive marketing performance. This position is responsible for the overall marketing strategy and growth of a business unit, as well as for securing new business and increasing growth within the existing customer base. Essentially, the senior account manager is responsible for the day-to-day management of a team of marketers and analysts, reporting to the chief marketing officer or equivalent position.
The most reputable employers in this field will look for candidates who can demonstrate leadership skills, as well as the ability to develop and manage teams. A strong knowledge of marketing analytics, e-commerce, and business operations will also be required. Having a graduate degree, such as an MBA, will no doubt make you that much more attractive to employers, enhancing your career prospects and allowing you to continue practicing your craft. Senior account managers are responsible for the day-to-day management of a team of marketers and analysts, reporting to the chief marketing officer or equivalent position.
3. Global Marketing Campaign Manager
A global marketing campaign manager is responsible for overseeing and executing marketing strategy across all marketing disciplines, including advertising, digital marketing, PR, social media, and brand management, in order to drive revenue and growth for an organization. This is a fast-paced position that requires you to be able to juggle multiple tasks and priorities at once, with limited resources, in order to succeed. You will need to be detail-oriented, organized, and a self-starter, able to work independently as well as part of a team.
A marketing campaign manager typically spends just about half their time in the office and the rest out on the road visiting customers, analysing data, and conducting market research. They will typically work remotely for larger organizations, or they can work from a branch location for smaller businesses. Having an extensive knowledge of digital marketing, social media, and analytics will set you apart from other candidates, giving you a distinct advantage in the job market.
4. Marketing Director
Marketing directors are responsible for planning and implementing the overall marketing strategy for an organization, as well as for brand managers, advertising agencies, and digital marketing firms. Similar to a senior account manager, a marketing director’s responsibilities include securing new business and increasing growth within the existing customer base. A marketing director’s job is to establish and maintain strong working relationships with key contacts within the industry, as well as with other stakeholders such as consumers, shareholders, and the media.
A marketing director’s main responsibilities include setting the marketing strategy and budget for the year, planning and implementing marketing campaigns, analyzing the performance of past campaigns to identify trends and best practices, and providing regular progress reports to senior management. In addition, they will usually be required to attend weekly meetings with stakeholders, such as senior management, research and analysis teams, and advertising agencies. Having a graduate degree in marketing will set you apart from other candidates, giving you a distinct edge in the job market.
5. Market Research Analyst
Market research analysts collect and analyze data, primarily from marketing and sales departments, in order to develop informed opinions on products, services, and markets. These analysts typically work remotely for larger organizations, or they can work from a branch location for smaller businesses. Having a background in statistics, scientific research, or economics will set you apart from other candidates, giving you a distinct edge in the job market.
A market research analyst typically spends the majority of their time in the office, with only a small amount of time out on the road conducting research or analyzing data. They will typically work remotely for larger organizations, or they can work from a branch location for smaller businesses. Having a graduate degree in economics, business, or marketing will set you apart from other candidates, giving you a distinct advantage in the job market.
6. Content Strategist
Content strategists are responsible for creating high-quality content that customers want to consume, and which regularly accumulates brand value as a result. They are essentially the voice of the brand, articulating the company’s vision and values, as well as acting as a liaison between marketing and other departments such as sales, product, and research & development. Content strategists are responsible for creating content that appeals to their target audience, using analytics tools to monitor the effectiveness of content, and evaluating the content’s impact on business performance.
A content strategist typically spends most of their time in the office, with only a small amount of time out on the road conducting research or analyzing data. They will typically work remotely for larger organizations, or they can work from a branch location for smaller businesses. Having a graduate degree in marketing, communications, or journalism will set you apart from other candidates, giving you a distinct advantage in the job market.
7. Account Supervisor (Marketing)
An account supervisor (marketing) is a senior manager who is responsible for planning and implementing marketing strategy and day-to-day operations, as well as for the oversight of staff and resources. An account supervisor’s tasks include the analysis and review of marketing performance, and the setting of marketing budgets. They will also be expected to plan and direct the work of subordinate account managers and specialists, as well as to review and analyze market and financial data.
Above all else, an account supervisor must have a high moral character, being trustworthy and exhibiting professionalism at all times. The most reputable employers in this field will look for candidates who can demonstrate leadership skills, as well as the ability to develop and manage teams. In addition, a background in digital marketing, social media, and analytics will set you apart from other candidates, giving you a distinct advantage in the job market.