An MBA (Master of Business Administration) is a common post-graduate degree for those who want to make a career change and become an entrepreneur or corporate manager. However, with the current Covid restrictions, many people are wondering if pursuing an MBA is still a good idea.
Whether you’ve decided to pursue an MBA or not, you’ll soon discover that marketing is one of the most in-demand industries. According to EnnessGlobal, by 2021, businesses will be needing around 300 million new marketing managers and marketers globally.
If you’re considering an online marketing course to help you build your career or to give you the skills to become an entrepreneur, you’ve come to the right place. In this blog post, we’ll discuss how to make your MBA degree a profitable online marketing course so you can explore this exciting new world of opportunities.
Why An MBA For Online Marketing?
If you’re looking for a post-graduate degree that will give you a solid foundation in marketing, then an MBA is a must. An MBA not only teaches you the theoretical foundations of marketing, it also gives you the opportunity to apply what you’ve learned in real-life situations.
An MBA can be a great choice for those who want to become a marketing manager or a marketer. It also provides the opportunity to explore various specializations such as product management, marketing analytics, digital marketing, and marketing management. Depending on your interests, you can select an MBA that’s ideally suited to your needs.
An MBA is often considered a “gateway” degree for those who want to enter the field of online marketing. If you want to make the most of your degree and be able to secure your place in this exciting and growing field, then you need to understand how to make your MBA degree a profitable online marketing course.
How To Make Your MBA Degree A Profitable Online Marketing Course
As we discussed above, an MBA is a great choice for those who want to enter the field of online marketing. If you’ve decided that this is the case for you, then let’s explore how you can make your MBA degree a profitable online marketing course.
As with any other online marketing course, the first step is to identify your target audience and decide what you’ll offer them. In the case of an MBA, you’re aiming to attract the attention of corporate executives who are considering a career change or an MBA and want to beef up their marketing skills. Your first task is to define the learning objectives of your course and create a marketing plan to meet these objectives.
To do this, you’ll want to consider what sets you apart from other marketing courses and educational providers. You’ll then want to position yourself as a brand that corporate executives can trust to provide them with the skills they need to succeed in the modern marketing environment. To achieve this, you’ll need to establish yourself as a subject matter expert in your chosen field and create a body of work that demonstrates your expertise.
Make A List Of The Top 5 Things You Can Offer
Now that you have a clear idea of who your target audience is, you can make a list of the top 5 things you can offer them to make your MBA degree a profitable online marketing course. These will be the things that set you apart from other educational providers and ensure your target audience stays engaged with your course. Your list should include everything from marketing strategy to digital marketing, marketing analytics, and performance marketing.
For each of these areas, you’ll want to provide a brief overview of the subject matter covered in your course, along with a list of the key resources and tools you’ll use to deliver the material.
Create A Marketing Plan
The next step is to create a marketing plan. As with any other business plan, this should include an overview of the company’s objectives and the proposed courses of action to achieve these objectives. In the case of your MBA course, the objectives will be to establish yourself as an expert in your field, provide valuable insights into marketing, and generate interest in your program among prospective students.
To do this, you’ll want to include everything from the objectives and learning outcomes you established in the previous step, to the marketing material you plan to use to attract potential students, including the website, social media accounts, and any other form of digital media you can think of.
Depending on your teaching style, you may want to consider using a mix of digital and offline methods to educate your audience. For example, you might want to create a short video series explaining the concepts you’ll cover in your course, while also holding a virtual presentation where you explain the theory in-depth.
In addition to this, you’ll want to develop a course schedule and plan of attack for your MBA course, detailing when you’ll be providing the different forms of content and the required assignments.
Develop The Course Material
Once you have your plan in place, it’s time to develop the course material. For an MBA in marketing, this will be a mix of lectures, videos, and practical assignments. For the lectures, you’ll want to create a guide containing all the necessary information your students need to understand the material covered in class. For the videos, you’ll want to include an introduction, a recap of the key points, and a summary of the theory and concepts taught throughout the course. For the practical assignments, you’ll want to create a workbook containing all the necessary material your students need to complete the assignments.
Create A Website
With all the content you developed in the previous step, it’s time to create a website for your course. This is where you’ll provide all the necessary information your students need to sign-up for your course and where you can promote your course and its valuable content to those interested in learning more.
A well-designed and well-written website is an excellent way to promote your course and establish yourself as a leading authority in your field. To do this, you’ll want to provide all the necessary information your students need to sign-up for your course and include a clear call-to-action (CTA) to take the next step.
Establish Social Media Accounts
To establish yourself as an expert in the field of online marketing, you’ll also want to create social media accounts, for example, LinkedIn, Twitter, and Instagram.
On these accounts, you can establish your expertise by posting regularly and sharing valuable content.
Also, participating in online discussions and forums, and connecting with other marketers and entrepreneurs can help you build your reputation as a thought leader in your industry.
Secure A Recognizable Brand
An MBA is a great choice for those who want to make their degree count for more. To do this, you’ll want to consider associating yourself with a recognizable brand. This is important because it will give you the opportunity to generate more leads and sign-ups for your course. To identify with a brand, you’ll simply need to find a common thread between you and the brand. In the case of Luma Learning, this is our expertise in online marketing and our continued emphasis on providing the best possible learning experience for our students.
Make Valuable And Necessary Connections
An MBA is a great choice for those who want to make their degree count for more. To do this, you’ll want to consider making valuable and necessary connections. In the case of Luma Learning, this is important because it gives us the opportunity to tap into existing networks, as well as generate valuable leads and sign-ups for our students.
Publish Your Content
Once you have your website up and running, it’s time to start publishing your content.
Depending on your teaching style, you may want to create a blog where you can post frequently and consistently, or you may want to consider using a more traditional medium, such as a newspaper or magazine, to get your message out there.
Regardless, you want to make sure your content is valuable, and therefore, needs to be published. In the case of an MBA in marketing, you’ll want to post regularly and include a clear call-to-action (CTA) to take the next step.