10 Online Courses to Get You Started with Marketing

In 2020, a lot has changed in the world of online learning. Not only have there been some major changes to online education as a whole, but also to marketing and communication as we know it.

If you’re looking to change the way you approach marketing and communications and are open to new ideas, then you might want to consider taking one of these reputable online courses to gain some real-world experience.

Marketing Analytics for Business Analysts

Do you know what a business analyst is?

If you’re reading this, I assume you do. A business analyst is a professional who analyses businesses and industries, searching for trends and opportunities.

While a business analyst can certainly conduct research and analysis on a company’s financial statements and other corporate documents, their main purpose is to analyse marketing data and provide insights into marketing trends and marketing performance.

If you’ve ever worked in marketing or marketing management, then you’ll know that marketing analytics can seem like a daunting task. There are just so many numbers to crunch and analyse. Luckily, that’s what businesses pay business analysts for. So let’s get to it.

This Bachelors degree in marketing analytics equips you with the tools to become a marketing analytics expert. After completing this course, you’ll be able to apply for jobs in industries such as pharmaceuticals, healthcare, and food and beverages, where marketing analytics play a vital role. Or maybe you’ll become an entrepreneur or a marketer for products and services in the digital sphere.

Regardless, you’ll be able to use your new-found skills to make a meaningful impact and have a positive impact on your industry and the world at large.

Digital Marketing Strategy

Tired of wasting money on ads that don’t generate leads? Or, perhaps, you’ve hit upon a digital marketing strategy that just isn’t working. Whatever the case may be, you’re in the right place. Welcome to the club.

In 2020, inbound and digital marketing strategies have risen in prominence as the default ways marketers and communication professionals interact with audiences. Inbound marketing is all about creating marketing content that is valuable, helpful, and interesting to potential customers. Why? Because when customers are engaged and feeling cared for, they are much more likely to feel inclined to engage with brands and make purchases.

Here’s the thing about digital marketing strategy: it’s not a one-and-done product. Like many other areas of marketing and communications, it is a living, breathing strategy that requires constant attention and monitoring. You’ll learn the ins-and-outs of creating a digital marketing strategy in this degree program. However, even after you complete this 30-credit program, you’ll still have a long way to go to reach your full marketing potential. The skills you learn in this program can be applied to a variety of industries and situations. If you are looking to change the way you approach marketing and communications, then this might be the right choice for you. 

Search Engine Optimisation for Beginners

If you’re looking to enter the field of search engine optimisation (SEO), then you’re in the right place. Most businesses, large and small, depend on SEO to drive web traffic to their websites. But what is SEO?

Simply put, SEO is the process of attracting, engaging, and motivating online audiences to visit a website or to engage with a brand via social media. When users visit a website, they often look for specific products or services. When they find what they’re looking for, they often click on the links (also called “bounces”) that appear underneath the relevant articles or blog posts. At this point, the businesses that SEO specialists work with gain a small piece of the action. This is because, when users click on an article or social media post, they often end up on a sales or marketing page where they can make a purchase. SEO can be a very profitable and handy tool for any business that wants to increase their customer base.

This degree in search engine optimisation teaches you the basics of SEO, including how to conduct keyword research, how to develop content that will appeal to organic search traffic, and how to optimise your website or blog for SEO efficiency. Even after you complete this program, you’ll still need to put in the work to learn and understand SEO. You’ll need to prove your expertise by submitting your work to trusted academic sources, such as the Global Association of International Sports Sciences (GAIS) and the International Federation of Football (FIFA). After you complete the application for certification, you’ll have access to thousands of jobs in international marketing, advertising, and sales.

Marketing Management

If you’re looking to enter the field of marketing management, you’re in the right place. In the last few years, marketing managers have risen in prominence and now play a vital role in the way businesses market and communicate their products to the world. Like many other majors in marketing and communications, this program gives you the foundational understanding needed to succeed in this role. A marketing manager plans, executes, and measures the results of all marketing activities, including advertising, sales, public relations, and social media. An entry-level marketing manager usually doesn’t have a formal education in marketing, but rather experience gained from previous roles. This Bachelors degree in marketing management provides you with the tools to succeed in this role, regardless of your prior experience. You’ll have the opportunity to apply your new found skills to a variety of situations and industries. After you complete this program, you’ll be able to enter the workforce and pursue employment opportunities in industries such as healthcare, retail, and travel and hospitality, where you can use your new found skills. This degree also provides you with the ability to upgrade your career opportunities as you continue to develop your role. A marketing manager’s day-to-day responsibilities can include creating marketing plans, researching competitors, developing media lists, pitching stories to the media, and tracking campaign performance. It is essential that you are able to think critically and be able to work in a team-based environment.

The thing about marketing management is that it is a very in-demand role, and with good reason. As populations become more aware of their health and wellness needs, more and more people are looking to healthcare marketers to engage with and educate them about new products, treatments, and lifestyle changes that can help them to improve their health. Similarly, as more people are using and relying on social media to gain information about and communicate with businesses and brands, marketing managers play a crucial role in educating people about the products and services of their clients.

Online Marketing Analytics

If you’re looking for a career in marketing analytics, then you’re in the right place. More and more businesses are looking to marketing analytics experts to help them determine the effectiveness of their marketing campaigns. After you complete this Bachelors degree in online marketing analytics, you’ll be able to apply your new found skills to a variety of marketing and business situations. Because marketing analytics can seem like a daunting task, especially with so much data to crunch and analyse, many businesses and industries turn to specialists for help. This degree in online marketing analytics, like other accredited and reputable online degrees, provides you with the training and education necessary to become a marketing analytics expert. Even after you complete this program, you’ll still have a long way to go to reach your full marketing potential. But with the right support and guidance from employers, you can be certain that you’ll be able to put in the work to gain the qualifications and job opportunities you need to succeed.