The 7 Most Important Online Marketing Master Degrees

You can become an expert in online marketing with a bachelor’s degree in marketing, which you can get any accredited college or university. However, if you want to develop your career or earn a higher salary, you should consider getting an MBA or a Master of Science in Marketing. Here are the top 7 online marketing master degrees.

Masters Of Science In Marketing (MSM)

If you’re looking for a graduate degree with a reputable institution, then you should consider getting an MBA or a Master of Science in Marketing. With an MBA, you can gain relevant hands-on experience while also getting the theoretical knowledge you need for your career. A Master of Science in Marketing will give you a strong foundation in marketing theory, while also equipping you with the practical skills you need to succeed in the field. Many large businesses like Coca-Cola, P&G, A&E Networks, and HP use this qualification for their marketing staff.

Bachelors Of Science In Marketing (BSM)

A bachelor’s degree in marketing is the entry-level requirement for an online marketing graduate program. You will learn the theory of marketing and gain the hands-on experience you need to succeed in an entry-level job. Some of the largest companies in the world use this qualification for their marketing staff. You should look into accredited bachelor’s degree programs in marketing if you want to enter the field.

Marketing Management (MARK)

If you’re looking for a more advanced degree to launch your career in marketing or to further your education, then you should consider getting a Master of Science in Marketing Management. Marketing management is a specialization that integrates marketing theory with practice. You will study marketing methods and analytics, pricing and promotion, and communication management. You will also get the opportunity to specialize in a specific area of marketing like digital marketing, social media marketing, or mobile marketing.

Marketing Research (MARKH)

If you’re looking to further your education and gain hands-on experience in marketing research, then you should consider getting a Master of Science in Marketing Research. Marketing research is the systematic application of marketing knowledge and methods to understanding and analyzing consumer behavior. You will conduct research studies and present findings at seminars and workshops. You will also get the opportunity to sequence surveys and conduct focus groups.

Marketing Analytics (MARQ)

If you’re looking to further your education and gain relevant hands-on experience in marketing analytics, then you should consider getting a Master of Science in Marketing Analytics. Marketing analytics is the application of analytics to marketing knowledge and the analysis and interpretation of marketing data. You will use statistical methods and various software packages to test marketing strategies, understand consumer behavior, and track success.

Digital Marketing

If you’re looking to further your education and gain hands-on experience in digital marketing, then you should consider getting a Master of Science in Digital Marketing. Digital marketing integrates marketing theory with practice in the digital sphere. You will study marketing analytics, search engine optimization, social media marketing, and email marketing, among others.

PR Management

If you’re looking to further your education and gain hands-on experience in public relations, then you should consider getting a Master of Science in PR Management. Public relations is the practice of proactive communication between an organization and the people or entities with which it does business. You will study theory and practice in PR, including how to create and execute communication plans, analyze media coverage, and evaluate the effectiveness of PR activities. You will also get the opportunity to specialize in a specific area of practice like crisis management, stakeholder analysis, or digital PR.

Choosing an MBA or a Master of Science in Marketing to further your career doesn’t necessarily mean you need to limit yourself to one field. You can get a job in any area of marketing, from data science to strategy, and you can further specialize in a way that suits you.