Is it possible to become a ‘Master of Marketing’ in a few months? Yes, it is, and thanks to a new blended learning program from Walden University and Capella University, it’s a possibility that may become a reality.

In 2020, Walden University established a new joint venture with Capella University, providing ‘Online Masters in Marketing’. The program is designed to provide busy professionals with the marketing knowledge and skills they need to succeed in a rapidly changing world. With just a few months of concentrated learning, you could achieve the same level of expertise as a graduate of a traditional ‘Masters in Marketing’ program.

Why Marketing?

Marketing is an ‘over-understanding’ of communication and distribution techniques that can help businesses to grow. As an online marketing graduate, you will be equipped with the knowledge and skills to implement marketing strategies and tactics that will help your business to grow.

In today’s world, marketers must be able to operate across traditional media channels, such as radio, billboards, and newspapers, as well as newer platforms, such as YouTube, Instagram, and Snapchat. They also need to be able to analyze consumer data to determine which strategies will be most effective for specific industries and audiences.

What Does the Program Offer?

The ‘Masters in Marketing’ program from Walden University and Capella University is designed to give you the knowledge required to succeed in today’s marketing world. You will develop an in-demand, transferable skill set that will serve you for the rest of your professional life. More specifically, you will explore essential marketing theory and gain practical experience by developing and implementing marketing strategies and plans for small businesses.

Under the guidance of professionally-certified marketing instructors, you will study key concepts in marketing, including marketing analytics, marketing research, marketing strategy, and marketing execution. You will also take part in project-based learning, gaining real-world experience by working on a marketing plan for a fictitious company. Finally, you will explore how to present yourself professionally, both online and offline, through a marketing resume and LinkedIn profile.

How Do I Sign Up?

If you’re interested in studying the ‘Masters in Marketing’ at Walden University and Capella University, you can apply here. You will need to submit a brief application to the university, along with a resume and a letter of explanation. Once you’re accepted, you can register for distance learning. To begin your studies, you will need to complete a quick tutorial to get started. You can then continue to explore the various learning materials, including assignments, that are made available to you. You can also contact the university for assistance, should you need it.

How Do I Learn This Stuff In Just a Few Months?

Thanks to blended learning, which combines online learning and in-person engagement, you can achieve your goal of becoming a marketing ‘master’ in just a few months. Specifically, you will learn key marketing concepts through a combination of online courses and interactive discussion boards, as well as through participation in case-study projects and interactive class sessions. You will also have the opportunity to connect with other students via live chatting with your online professor and via forums. By taking advantage of these platforms, you will be able to acquire the practical skills you need to succeed in the real world.

What If I Want To Specialize In Sports Marketing?

If you’re interested in a career in sports marketing, you will need to take a conventional path, gaining valuable in-demand qualifications and experience by taking part in a four-year undergraduate program. However, since you’ve decided to specialize in sports marketing in a short-cut way, you will be able to enter the job market with more initial traction than the average graduate. You will not only have the advantage of a specialized degree, but you will also have already spent several months getting certified to work in sports marketing.

What If I Want To Specialize In E-commerce Marketing?

If you have a yen for marketing in the digital world, you can also become an e-commerce marketing specialist, gaining valuable experience by taking part in a four-year undergraduate program. However, like with sports marketing, you will need to spend several months getting certified before you can start applying for jobs. One major difference between the two is that while a sports marketing degree will certainly give you an advantage in the sports industry, an e-commerce marketing degree will give you an advantage in the digital world.

What If I Want To Specialize In Digital Marketing?

If you’ve decided that you want to specialize in digital marketing, you can apply for admission to the four-year undergraduate program at one of the many accredited universities that offer a degree in digital marketing. From there, you can pursue your studies and apply for jobs in one of the many specialties in digital marketing. Just be sure to get certified before you can begin applying for jobs, as it will undoubtedly be much easier to land a position with experience than a graduate without any real-world experience.

What If I Want To Specialize In Brand Management?

If you’re looking for a career in brand management, you can also pursue your studies in one of the many accredited universities that offer brand management degrees. From there, you can apply for jobs in one of the many specialized areas of brand management. Like with the other specializations, you will need to get certified before you can begin applying for jobs, as it will undoubtedly be much easier to land a position with experience than a graduate without any real-world experience.

The good thing about a degree in marketing is that it can potentially lead you to multiple specialties. More and more businesses are realizing the in-demand skills that can be learned in a marketing degree and are trying to recruit future graduates. If you’re looking for a career in marketing, take into consideration that there are many options available to you, including the specialized field of sport marketing, as well as traditional areas like advertising and branding. Ultimately, it depends on what you want to do after you graduate.