How to Master Online Marketing – Make It Easy for Everyone to Find You

The way we see and consume media is changing. While traditional magazines and newspapers are enjoying a boom in digital readership, the landscape of digital marketing is far from homogenous. There are countless platforms, many of which are specialized and designed for various niches.

What does this mean for small businesses? What are the best practices for businesses to follow in order to remain competitive in a saturated digital market? How can a business or brand stand out among the hordes of websites and blogs that users might stumble upon?

This is where SEO (Search Engine Optimization) and PPC (Pay per click) come in.

SEO is Important for Digital Marketing

SEO is simply putting in place the right online marketing strategy in order to optimize your web content for the major search engines. Although there are numerous tools that can be used to monitor the SEO status of a website, the responsibility for boosting your site’s organic traffic lies with you.

What is organic traffic? Well, according to HubSpot Blogger’s research, 68% of consumers visit a site or app because they found it through an organic search result.

Getting listed on the first page of Google is an incredible achievement. Getting to the second or third page is a sign of success. Getting to the fourth or fifth page is considered a remarkable feat, especially when there are thousands of other websites vying for user attention.

Getting listed on the first page of Google for your niche is the holy grail of SEO. When a consumer lands on your site or app through a search engine, they have three options: click on a link to another site, click on a link to a retailer, or visit your site’s landing page.

If you want your business to thrive, you need to focus on attracting the right audience to your site. That means attracting consumers who are most likely to become your customers. This entails leveraging search engines to increase the likelihood of a consumer discovering your business, products, or services.

PPC: The Benefits and How to Use It

PPC or ‘pay per click’ is another form of internet marketing which functions on a cost-per-click basis. This type of marketing can be highly effective, but it’s also highly expensive. For this reason, it’s always recommended that you try to avoid PPC unless you have a very targeted audience.

The good thing about PPC is that you can get started very easily. You don’t necessarily need an agency to get started with PPC advertising, and you certainly don’t need to be limited by budget. With PPC, your budget only expands as your clicks increase. This type of marketing can be hugely beneficial to entrepreneurs who are just starting out, as well as established businesses who are looking to increase their revenue via online marketing channels.

PPC is beneficial because you’ll most likely reach qualified leads. For instance, if you’re selling fashion accessories, you might want to consider investing in PPC ads to attract potential customers who are located in the UK.

You can also target your PPC ads by interest, age, gender, and location. This level of targeting is quite unique to PPC. It’s extremely easy to measure the success of your ads, so you’ll have the chance to improve and optimize your strategy over time.

Depending on your niche, you might want to consider leveraging retargeting to continue the relationship with a consumer who has expressed some interest in your product. This can be quite an effective strategy for brands and retailers who are looking to expand their reach to a smaller audience.

Choosing the Right Platforms

When choosing the platforms upon which to build your digital marketing strategy, you need to consider a variety of factors. These include your target audience, your budget, and your level of expertise. If you’re a business owner or marketing manager who is looking to get started, you might want to consider investigating digital marketing agencies, or enlisting the help of an expert in-house.

There are also a variety of free platforms that you might want to investigate, such as HubSpot Blogger, or Hootsuite.

This is important because you don’t want to build your strategy on a platform that is not designed for the same purpose. Additionally, if you have a large audience, you might want to consider investing in a premium plan for that platform. Doing this will allow you to engage with your audience in a more effective manner.

Create a Content Strategy

When you have chosen the platforms upon which you plan to build your strategy, you will want to start creating a content strategy. This is quite an important step, as you need to have content (written or video) published on your site or app in the near future.

If you’re looking to create content for SEO purposes, you’ll want to ensure that each piece is of a quality suitable for that channel. For instance, if you’re writing for the purposes of SEO, you might want to avoid using all capital letters, as this could potentially damage your site’s reputation with the search engines.

When choosing your content for SEO, it is advisable to pick something that is highly informative but still entertaining. In other words, something that will keep the user’s attention but won’t completely derail the purpose of the site.

Creating compelling content is a never ending process. You’ll want to re-evaluate your strategy at least once per year in order to ensure that you’re keeping up with changing trends, and that you’re offering fresh content to keep your audience engaged.

Key Takeaways

In summary, these are the key takeaways from this article: