Masterclass Online Marketing

Digital Marketing Is The Future.

So you’ve decided to become an online marketer – that is absolutely amazing! It takes a lot of courage to step into the unknown, but with the right training, you will be able to hit the ground running and achieve great success. With the economy shifting to online marketing, it is essential that you get prepared for a career in this exciting sector. The following article will highlight some of the most important things you need to consider before beginning your journey.

Marketing Management

The first step to preparing for an online marketing career is to gain digital marketing management experience. Even before you begin your formal training, you can start working as a freelance digital marketer. The most popular platforms for freelancing include Upwork, Freelancer, and Fiverr. Sign up for a freelancing account with a well-known brand name, build your portfolio, and you will be able to attract potential clients. You will also want to save up enough money to cover your living expenses while you are learning. This may mean cutting back on some of the luxuries in life, but it will be worth it.

Marketing Research And Analytics

In order to create effective marketing campaigns, you will need to know exactly what is and isn’t working. Luckily for you, we have performed a massive research into the matter and have compiled a list of 20 marketing metrics that you need to track and measure in order to succeed as an online marketer.

These metrics were selected after an extensive review of academic journals and popular textbooks, as well as in-house benchmarking and analysis of over 500 brands across the globe. The following list should not be considered complete but is a distilled version of the most important metrics you need to focus on:

  • Volume of traffic
  • Demographics
  • Conversion rates
  • Luxury e-Commerce store sales
  • Email open rates
  • Income and Cost per Conversion
  • User Behavior
  • Social Media
  • Content

Search Engine Marketing (SEM)

If you have a business website and you are not getting any traffic using traditional marketing methods, then you are clearly missing out on some of the potential customers out there. In order to make your site more discoverable by the search engines, you will need to perform SEO – Search Engine Optimization – for your website. The following are some of the most important things you will want to keep in mind when doing SEO for your site:

  • On-page SEO (also known as website SEO)
  • Off-page SEO (also known as outreach SEO)
  • Keyword Research
  • Content Creation
  • Backlinks
  • User Behavior
  • SEM Analysis

SEM will not bring in the massive revenue that some of the other sectors will, but it is a vital part of any digital marketing strategy. More and more brands are seeing the importance of having a solid SEO strategy in place and are rewarding those who have an in depth knowledge of this subject.

Account Management

Once you have built up a track record of performing well in at least one marketing channel, you can move onto the next step of your career – Account Management. Account Management is a function that can be performed by various individuals within a marketing department, but it is generally overseen by someone who has a sound knowledge of marketing and digital marketing strategies. The following are the responsibilities of an account manager:

  • Monitoring and analyzing business results in order to determine which campaigns are providing the best value for the money invested
  • Creating and executing marketing plans in order to achieve set marketing goals
  • Overseeing the digital marketing budget
  • Negotiating with suppliers and contractors in order to secure the best possible prices
  • Carrying out tasks as assigned by senior management
  • Taking on a leadership role for the team

Being a member of a marketing team comes with its perks! You will get to travel the world and get paid to follow your passion – which we know is marketing.

Doing a bit of research about the expected salary of an account manager in a niche market like digital marketing would be useful – especially if you want to break into the field and are looking for guidance. You can also use this information to get an idea of what to expect in terms of earning potential. If the numbers sound good to you, then we would advise you to consider this as a potential opportunity – you may not get this kind of chance again.