Have you ever considered getting a Master’s Degree in Marketing? It is a highly competitive field, and getting a graduate degree might just provide you with the competitive edge you need to advance in your career. But just because the competition is fierce, that doesn’t mean that going back to school is a bad idea. There are plenty of legitimate Master’s Degree in Marketing programs out there, so you don’t have to settle for anything less than the best. In this article, we’ll discuss some of the key differences between an online Master’s Degree in Marketing and a traditional (off-line) version, so you can make the right decision for your own skills and career goals.
What Is A Master’s Degree In Marketing?
This question might seem a little bit odd at first, but in order to properly answer it, we need to first discuss exactly what a Master’s degree in Marketing is. The academic portion of a Master’s degree in Marketing could include, but is not limited to, the following topics:
- marketing management
- marketing analytics
- marketing research
- marketing communications
- marketing strategy
- marketing technology
- marketing law
- and more
Additionally, a Master’s degree in Marketing might also require you to complete a practical application component (PACE for Program of Academic Excellence). This could include, but is not limited to, the following subjects:
- marketing analytics
- marketing research
- marketing communications
- marketing strategy
- marketing technology
- marketing law
- and more
A Master’s degree in Marketing isn’t just a 4-year degree, but it might also include a few years of graduate school. So, what kind of student would be attracted to a Master’s degree in Marketing? Let’s take a look:
Who Is Going Back To School For A Master’s Degree In Marketing?
If you’re interested in a Master’s degree in Marketing, then you probably already know that the field is highly competitive. The American Association of Advertising Agencies (4A’s) estimates that there will be more than 400,000 new marketing jobs by 2021.
With that many opportunities, you might wonder – who is going back to school for a Master’s degree in Marketing? Here are some of the top students who are pursuing a Master’s degree in Marketing:
- Marquise Limoges
- Mikaela
- Evan
- Zara
- Brigitte
- Lois
- Liliane
- Hannelore
- Elodie
- Chantal
- Holly
- Sophie
- Ruthie
- Chloe
- Isabelle
- Rona
- Linda
- Hester
- Denise
- Estelle
- Luce
- Marie
- Mandy
- Mona
- Lydia
- Claire
- Tanya
- Adrienne
- Larissa
- Hannah
- Maggie
- Alexandria
- Nathalie
- Elise
- Mona Lisa
- Daphne
- Mira
- Cecile
- Alix
- Iris
- Valerie
- Karen
- Katherine
- Estelle
- Marie-Louise
- Christine
- Holly
- Sylvia
- Polly
- Chloe
- Jasmine
- Jade
- Serena
- Ruth
- Kate
- Iris
- Marjorie
- Dorothy
- Annabel
- Dana
As you can see above, the field of Marketing is highly competitive, but also a lucrative one. With more than 400,000 new job opportunities available by 2021, the demand always seems to outrank the supply. That being said, the need for skilled marketers is greater than ever before, so if you’re looking for a career in the field, then getting a Master’s degree in Marketing might just be what you need to skyrocket your career.
Is A Master’s Degree In Marketing Worth It?
Now that you know what a Master’s degree in Marketing is and who is pursuing it, you might be wondering if it’s worth it. After all, you might already have a good base skill set in the form of a bachelor’s degree or even a graduate degree. Why would you need to get a Master’s degree in Marketing? As we discussed above, the demand for skilled marketers always seems to outpace the supply, which means there is always room for improvement. Additionally, the job prospects for a skilled marketer are quite promising. With more than 400,000 new job opportunities available by 2021, it definitely seems like a worthwhile investment.
On the other hand, if you’re looking for a more traditional route to a career, then maybe a Master’s degree in Marketing isn’t for you. After all, you might end up wasting a couple of years of your life and thousands of dollars of investment just to find out that you’re not cut out for the field. So, while a Master’s degree in Marketing might be a great opportunity, you might not be suited for the competitive nature of the field. That being said, if you’re looking for a more traditional route to a career, then getting a Master’s degree in Business Administration might be a better option.
Traditional Vs. Online Master’s Degrees In Marketing
So, what are the differences between a traditional Master’s degree in Marketing and an online Master’s degree in Marketing? Aside from the obvious fact that one is an on-line course of study and the other is not, there are several key differences. Most notably, the formats and the environments through which you learn are completely different. While you might learn a lot from an online Master’s degree in Marketing, you also have to remember that everything will be taught to you through technology, which means you’ll be expected to spend a lot of time online. For instance, you’ll regularly encounter assignments that demand that you find the best solution using relevant examples and tools from the internet. This might require you to spend a few hours a day, if not more, finding relevant content.
Additionally, the format and the environment in which you learn completely differ. While a traditional classroom setting might be the format presented in your initial course materials, once you’re actually in class, you’ll see that most of the learning takes place through interactive activities. This means that you not only have to learn how to study effectively, but also how to apply what you learn in the real world. Most importantly, these courses usually take a lot of time off-line so you’ll have to make sure you regularly review the information presented. If being in a familiar, comfortable environment is important to you, then an online Master’s degree in Marketing might not be the best option. Despite all of this, there are many benefits to an online Master’s degree in Marketing, as we discuss below.
Why Get An Online Master’s Degree In Marketing?
Just because an online Master’s degree in Marketing is gaining in popularity doesn’t mean that all roads lead to it. In fact, there are several different routes you could take in order to get your marketing degree. If you already have a degree (Bachelors or even a Masters) in another field, then you might be wondering if an online Master’s degree is worth it in terms of advanced marketing knowledge and career opportunities. After all, it’s always beneficial to have more education than job qualifications.