If you’re looking to master online marketing, you’ve come to the right place. In this article, we’ll introduce you to six steps to help you along the way.
Step 1: Identify your goals and objectives for online marketing
Setting your goals and objectives for online marketing is an essential step to any strategy. Think about what you’re trying to achieve and why you’re undertaking this strategy. Setting a goal for online marketing is all well and good, but if you don’t know what you’re aiming for, how can you say you’ve reached it?
In addition to this, you need to set clear objectives for your campaign. What do you hope to gain from your online marketing efforts? What are you hoping to achieve? Think about your target audience and what they want. If you can’t provide them with what they want, you’re not going to succeed in marketing online.
Step 2: Determining the type of content you’ll use
There are many different types of content you can use for your online marketing campaign. Whether you’re using articles, infographics, videos, or something else, you need to determine the perfect fit for your strategy. Consider the platform you’re on and the genre of content the audience is more likely to be familiar with. For example, if you’re on Twitter, you might want to use hashtags to bring in specific types of users. If you have a specific niche, you can use a platform such as YouTube to spread knowledge and information about your niche.
Step 3: Create key compelling content
Whether you’re a seasoned marketer or you’re just getting started, you need to develop compelling content to attract, engage, and retain your target audience. You have 80-20 Rule for content marketing.
The 80-20 Rule suggests that you should focus approximately 80% of your content marketing efforts on creating compelling content that will draw in a target audience, and you should spend approximately 20% on promoting the content.
To create compelling content, you need to consider what makes your product or service stand out from your competitors’. Research relevant data that will interest and inform your target audience. With so much competition, it’s essential to develop unique selling points (USPs) that will make your product or service stand out. Also, find ways to connect with your audience on a personal level. If you can, create content that will make your target audience laugh or smile. This content will be more memorable and you’ll ensure that they engage with you.
Step 4: Use the right platforms to distribute your content
Nowadays, people use multiple platforms to consume content. According to HubSpot Blogs research, 64% of consumers prefer to read articles on their mobile phones. In light of this, it’s essential to have a clear distribution plan for your content. You can use several platforms to promote your content, including blogs, social media, email, and more.
You should use platforms that your target audience uses and is more likely to value. For example, if you’re trying to attract customers in Asia, you might want to use a platform like Instagram or TikTok to share your content. If you’re marketing to a younger audience, you can use platforms like Snapchat or Twitter to engage with them.
Step 5: Measure the success of your strategy
Once you’ve set your goals and objectives and designed an effective content strategy, it’s time to measure the success of your strategy. You can start by measuring the ROI of your content investment. Look at how many connections you’ve made with your target audience and how many leads you’ve generated. Consider which platforms you’ve used to distribute your content and how they’ve performed.
To retain existing customers and attract new ones, you can use several tactics, such as creating content that is relevant to your target audience and offering them value, or you can use inbound marketing to establish yourself as an expert in your industry. Inbound marketing is a strategy that focuses on attracting, engaging, and delighting potential customers instead of selling to them. Inbound marketing is all about creating content that is helpful, educational, or entertaining, and using that content to attract, engage, and delight.
Step 6: Adjust and refine your strategy based on feedback
The experts’ verdict: never stop evolving your strategy. You can always adjust and refine your strategy based on feedback and new data. If you implement Step 3 and Step 4 correctly, you’ll have a good foundation for a strategy that is relevant and effective in 2018 and beyond.