If you’re reading this, I assume you’re either a) a student in Munich or b) a professional working in the city. In either case, you’re probably looking to supplement your income with a second job or are at least considering the option. With the world of online marketing constantly evolving, it’s a great time to be in the industry. You can find out more about becoming a digital marketer and earning money online at
While it can be very rewarding to learn about online marketing, it can also be challenging. That’s because the industry is constantly changing and evolving, and the terminology and approaches used by different marketing specialists can vary significantly. In order to stand out from the crowd, you need to find your own unique way of approaching marketing. Luckily for you, we’re here to help. In this article, we’ll discuss the most effective and unique ways to market yourself in the online world. Let’s get started.
Focus On Your Niche
When you first begin your career as an online marketer, your first task will be to define your niche. This is incredibly important because it will dictate the kind of content you produce, the platforms you use, and even the style of your blog posts. One great way to find your niche is to consider the desires and needs of your target audience. You can also take social media into consideration; what are your Facebook fans and Twitter followers seeking? Consider what you know best and build on that knowledge. Think about your own interests and experiences; are you an entrepreneur looking to start a business blog or an in-demand blogger with a personal brand? Once you’ve determined your niche, you’re well on your way to knowing what content to produce, what platforms to use, and what words and language to use.
Diversify Your Audience
One of the biggest mistakes you can make as a digital marketer is to solely rely on one type of content or audience to generate your income. While it’s okay to have some subscribers or followers on your channels, you should never let it become your primary source of income. In order to be truly successful, you need to expand your outreach and increase the number of people you’re able to reach. One great way to do this is to use a tool like Google Adsense to get ads on your site. With Google Adsense, you can choose the type of content you want to post, how many ads you want to show, and you can even choose the locations throughout the world the ads should appear. Basically, you can use the platform to target specific demographics or engage with an existing audience on your side. One great feature of Adsense is that you can set a daily limit on how much you’re willing to earn per day. So, if you’re looking to make some extra cash, but want to avoid going over the daily limit, you could use Adsense to help you out.
Produce Valuable Content
According to the Content Marketing Institute, customers are now more likely to trust the opinions of online content creators than those of traditional thought leaders. This is why you need to produce valuable content; customers will come back for more as soon as you prove to them that what you have to offer is worth their time. To make money off blogging, you need to ensure you have something valuable to say and that you can back up your claims with verifiable facts. Your blog posts don’t need to be overwhelmingly long; in fact, shorter posts tend to do better on social media. The key is to make sure that what you have to say is worth other people’s time. Another valuable tip is to look for ways to make your content as entertaining as possible while still being informative. If you can, try producing videos too; they’re easier to consume in large amounts and allow you to engage with your audience more effectively. At the end of the day, people are more likely to listen to and value the input of someone they know or respect. So, by producing high-quality content with a valuable viewpoint and sharing it with your audience, you’ll be able to establish yourself as a thought leader in your industry. And when your audience trusts you, they’ll be sure to keep coming back for more.
Curate Content For Different Platforms
Blogging and website content are only the beginning; once you’ve got content in the form of a web page, you can start to branch out and reach more people. One great way to do this is to look at the biggest social media platforms and see how you can use them to your advantage. For example, if you’ve got a webpage about fashion, you might want to consider creating a Twitter account and using the platform to curate and share fashion-related content. On the other hand, if your webpage is about lifestyle, you could consider using Pinterest to pull in content that’s relevant to your niche.
Build A Following On Social Media
Whether you choose to use blogs, Twitter, or Pinterest to distribute your content, you should try to build a small but thriving audience. The best way to do this is to consistently post valuable content, engage with your audience, and encourage them to engage with you. In addition to this, you can also take advantage of the popularity of specific hashtags to reach a larger audience. For example, if you’re an entrepreneur and you’ve got a blog post about starting a Business blog, you might want to use the hashtag #EntrepreneurBlog to see how many people are talking about starting a blog or otherwise engaging with entrepreneurs.
Avoid Free Blogging Platforms
While it’s tempting to opt for a free blogging platform like Blogger or WordPress.com to get your blog up and running, these types of platforms are not worth your time. Even if you do succeed in getting a small audience, you’ll find it extremely difficult to gain any traction; at best, you’ll be able to establish yourself as an expert in your industry but won’t be able to effectively promote yourself or earn an income from your blogging. If you do want to try out a free blogging platform, go for a hosted solution like Ghost or Blogger; these platforms have thousands of themes and templates you can use to get your blog looking fantastic. If you want to take your blogging to the next level, consider using a professional-looking header for your blog and using tools like Google Analytics to track the performance of your blog. Of course, you don’t have to use a hosted blog to do all of this; you can use your own domain and install WordPress on your computer to begin with.
Join Online Communities When Possible
There are several online communities out there that are great venues to connect with other marketers or bloggers whose content you find valuable and want to learn more about. In addition to connecting with people who can help you develop and expand your expertise, you can also use these platforms to promote your blog and establish yourself as an authoritative voice in your industry. Just remember that participating in these communities means you need to produce and curate content; it’s not always possible to simply join and get content pushed to you. So, make sure you’re prepared to engage with other members on a regular basis.
Build A Solid Backlink Network
Backlinks are extremely valuable; they can help improve the ranking of your website or blog in search engines like Google and can even help to improve your SEO (search engine optimization) strategy. Building a strong backlink network is a great way to ensure that your content is constantly appearing in the search engines for relevant searches. Some great ways to do this are to guest post on other websites or join forums and groups related to your industry.
Use Landing Pages And Call To Actions On Your Blog
One of the simplest but most effective ways to encourage people to take action is with a call to action (CTA) at the end of your blog post. When you have a CTA, you’re essentially asking the reader to take a specific action (in this case, subscribe or contact the company). A landing page is similar to a blog post in that it’s an article, but it’s focused on one main purpose; in this case, to drive traffic to your website or social media accounts. Both types of content are followed by an action or call to action; the key difference between the two is the presence or absence of a link to another page. A landing page usually has a single call to action, while a blog post might have multiple calls to actions depending on the type of content contained within.