If you’re looking for fast results that lead to happier customers and a boosted bottom line, you’ve come to the right place! In this article, we’ll teach you how to master online marketing in no time at all…just in 3 months.
Setting Up Shop
One of the critical first steps to taking your online marketing efforts to the next level is by setting up shop. Now, this isn’t something that will happen overnight. In fact, according to HubSpot Blogs research, it takes an average of 14.3 days to get a new website up and running. And that’s only if you use a professionally designed template. So, it’s important to have a plan. You can’t simply “wing it” and expect to have a successful online marketing campaign.
If your existing website is looking a little dated, it could be time for an upgrade. If not, then it’s time for a complete overhaul. Either way, this is a step that needs to be taken before you start putting out content or launching new products. Having a functional website is necessary for the success of your internet marketing efforts. This means that you need to set up a website that is mobile-friendly, easy to navigate, and doesn’t break the bank.
Creating a Content Calendar
Now, as tempting as it is to just jump into creating content and posting blogs to gain instant results, that’s not how successful internet marketers do things. Instead, they use a tried and tested method that builds up slowly over time as you gain knowledge and experience.
The tried and tested method that we recommend is using a content calendar. A content calendar is a planning tool that allows you to organize your content strategy in advance — so you can follow a plan rather than winging it. Creating a content calendar also forces you to set regular posting dates for your content. Doing this helps reduce the amount of time that it takes to get the most out of your content. Most importantly, creating a content calendar forces you to step back and assess your strategy regularly — which means that you’ll be able to make necessary adjustments and improvements as you go along.
Creating Killer Products
One of the best things about having a functional website is that it gives you the opportunity to research and launch new products. If you have a niche site that covers a particular topic, then you have the perfect opportunity to create a product that will be tailored to cater to the needs of that niche.
To give you a better idea of what we mean by “new products,” let’s take a look at some of the successful businesses that started out as a simple blog or website. Airbnb is a perfect example. Started out as a blog for airbnb, the company specialized in matching travelers with affordable lodging — using their mobile phone, they were able to build a successful online marketing operation in just a few years.
Similarly, Shopbop is another company that began as a blog, but took the opportunity to create a variety of products that they could then sell online. So, whether you’re planning to specialize in a certain niche or want to build a business that provides a certain service, having a functional website gives you the opportunity to create products that will form the basis of your business.
Gathering Feedback
Even though you’ve put in the most effort to create a functional website, there’s no guarantee that it will reach its full potential. To find out, you’ll need to conduct research and testing to see how well it’s performing and whether or not it’s heading in the right direction.
To do this, you can use tools such as Google Analytics to track the traffic to your site and identify any areas of weakness. You can then take this data and use it to improve your strategy and drive more traffic to your site.
Additionally, getting some unbiased feedback from fellow marketers or business owners is also a great way to find out how well you’re doing and whether or not you should continue down this path. However, make sure that you ask for feedback in a kind way. This way, you’ll get the most out of the person giving you feedback and the relationship will remain positive.
Getting On Social Media
If you’ve been reading our blogs for any length of time, you’ll know that we’re huge fans of social media. Creating a solid presence on social media is one of the best ways to gain popularity and draw customers to your site. But, much like SEO, gaining a following on social media isn’t as easy as it seems.
You have to put in the time and effort to build relationships with other members of the community on social media. This means that you have to post regularly and engage with your audience. While you can definitely get results from simply posting, engaging with your audience and building a community will drive more results.
Luckily, with a little bit of patience and dedication, you’ll be able to gain popularity on social media and use it for the benefit of your business. At the very least, it’ll make your customers happier!
If you’re looking to take your online marketing efforts to the next level and are wondering where to start, it’s time to use the power of the internet to your advantage.