If you’re looking to become a Marketing or PR professional, then you’ve probably decided to pursue an online degree. According to a study by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF), 84% of US businesses either currently use or plan to use marketing and public relations strategies to promote their products and services.

Additionally, 80% of businesses plan to increase their marketing budgets this year. The good news is that with the right training and education, you can become a highly qualified and well-established professional capable of winning business by simply getting to know key decision makers and influencers.

Why an Online Degree?

In today’s digital world, it is paramount to develop the ability to market and communicate with targeted audiences, regardless of where they are located. The good news is that with the right training and education, you can become a highly qualified and well-established professional capable of winning business by simply getting to know key decision makers and influencers.

What Will You Learn?

You’ll earn a bachelor’s degree in marketing online from a reputable university, which will give you the knowledge and skills to succeed in a variety of marketing roles. You’ll become an expert in marketing analytics and practice using advanced statistical techniques, such as multivariate and time series analysis. Additionally, you’ll learn how to effectively plan, implement, and analyze marketing campaigns, as well as how to evaluate the performance of those campaigns.

This Degree is for You

If you’re looking to enter the field in a professional manner, then this degree is for you. You’ll learn the fundamentals of marketing, including marketing analytics and measurement. Additionally, you’ll gain the knowledge required to analyze and interpret complex marketing data, and the skills necessary to effectively operate in the field.

Why Learn From the Best In the Field?

One of the things that make marketing degrees so valuable is that you’ll be able to learn from the best in the field. Some of the top-rated schools for marketing include: Boston University (with a 4.6 rating out of 5), the University of Pennsylvania (4.5 rating), the University of Southern California (4.4 rating), and the University of Washington (4.3 rating). You can access their valuable course content online, without having to leave your home!

What’s more is that these schools have an excellent record of placing their graduates in high-paying jobs, including:

• 79% of University of Pennsylvania’s Bachelors are employed in marketing related fields.
• 75% of University of Southern California’s Bachelors are employed in marketing-related fields.
• 59% of Boston University’s Bachelors are employed in marketing related fields.
• 36% of the University of Washington’s Bachelors are employed in marketing related fields.

Preparing for Your Future Jobs

If you’re looking to enter the field in a professional manner, then it is paramount to gain the skills necessary to be successful. Some of the most in-demand skills that you’ll learn are:

• Public Relations
• Marketing Analytics
• Pricing
• Operations Research
• Growth Hacking
• Digital Marketing
• Content Strategy
• Strategic Marketing
• Inbound Marketing
• Marketing Communication

All of these skills are highly valuable, and by learning them, you’ll be able to prepare for the job market. Additionally, you’ll gain the knowledge required to plan, implement, and analyze marketing campaigns, and the skills necessary to effectively operate in the field. For more information about career paths in marketing, check out this useful guide from the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

As you can see, there are many great reasons to get a marketing degree online. If you’re looking to enter the field in a professional manner, then this degree is for you. Just make sure to learn from the best in the field, and with the right training and education, you’ll be able to enter the conversation, no matter where you are.