Master of Marketing Online Degree: A Reality Check

The world of marketing is ever-evolving, and so is your opportunity for success.

In just a few years, digital marketing grew from a small sector to a $16 billion dollar industry. In 2020 alone, digital marketing is projected to grow to $22.9 billion.

To get in on the action, you need a solid understanding of digital marketing.

To get you there, we spoke to James Laird, founder of Future Marketing to find out more about the evolving world of marketing and how to get ahead in this booming industry.

The Evolving World of Marketing

In 2020 alone, the world of marketing is in a state of flux, and so is your opportunity for success.

Earlier this year, we saw companies shift from closed-shop marketing to open-shop marketing, and this change is here to stay.

Traditional marketing, which mostly consisted of radio advertising and newspaper ads, is evolving, and so is your opportunity for success.

Thanks to the rise of digital marketing, which encompasses all forms of marketing online, you can now specialize in SEO, content strategy, or performance marketing, among other options.

Why Should You Study Marketing?

One of the major determinants of an individual’s success in life is the quality of their education. If you’re looking for a career in marketing, then it’s paramount that you study the subject in-depth.

The courses in your marketing degree program will open up the doors to a whole new world of opportunity, whether you want to work in-house for a large company or start your own agency.

Not only will a marketing degree give you a better opportunity for employment, but it will also equip you with the fundamental skills necessary to succeed in the industry.

The Growth Of Online Marketing Degree

If you’re looking to specialize in marketing, then you’ll have to decide which direction to go in: should you focus on digital marketing, or do you prefer to specialize in mass marketing?

While pursuing a traditional offline marketing degree, you’ll gain the foundational knowledge necessary to succeed in a digital marketing world. Specializing in digital marketing will give you an added advantage in the job market, as employers are likely to see a positive correlation between your degree and the degree of understanding you demonstrate while performing your job duties.

The Rise Of Online Marketing

In 2020, digital marketing is a $16 billion dollar industry, which is projected to grow to approximately $22.9 billion in 2025.

To get in on the action, you need a solid understanding of digital marketing.

What Is Digital Marketing?

Put simply, digital marketing is the use of technologies and the internet to promote a product or service.

In practice, it’s a little more complicated, but essentially, you’ll be taking part in marketing campaigns to introduce new products, attract new customers, and grow your business.

Why Digital Marketing?

Forbes has ranked the top 10 emerging industries for careers in the next 10 years. The list is based on projected job availability and growth. According to their findings, digital marketing is likely to grow the most in the next 10 years, with an estimated 231,600 new jobs available in 2025.

The demand for digital marketers is at an all-time high, which makes this a very attractive option for prospective students. If you’re looking for a career in digital marketing, then there’s never been a better time to get started.

Which Marketing Degree Is Right for You?

Now that you have an idea of what marketing is and isn’t, it’s time to figure out which program is best suited to your needs. Do you want to earn a living wage while pursuing your passion for marketing, or do you want to specialize in personal growth and become an expert in self-development?

The decision largely depends on your existing skills and where you want to go in life. If you feel that you have the talent to succeed in digital marketing, then you might want to consider exploring this option. Otherwise, you can opt for a more traditional route and earn a living wage while specializing in interpersonal marketing.

Traditional Versus Digital Marketing

This is a question that’s been plaguing marketing students for years. As the industry evolves, so does your opportunity for success. If you’ve been putting off this decision, then it’s finally time to make a choice: should you specialize in digital marketing or do you want to follow a more conventional route and specialize in mass marketing?

“Specializing in mass marketing doesn’t exist anymore; it’s all about digital marketing and online marketing. People will tell you ‘don’t focus on that, focus on this,’ but you need to know both sides of the story to be able to make that decision,” explains James Laird, founder of Future Marketing. “You can’t just look at what people are saying now, you need to keep an open mind and consider everything.”

With a traditional marketing degree, you’ll learn the fundamentals of marketing, including how to write a business plan, conduct research, and design a balanced marketing mix, all of which will be valuable in your job search. You’ll also learn how to design marketing materials, like brochures and flyers, and how to measure the results of your marketing campaigns.

With a digital marketing degree, you’ll first need to determine what kind of professional you want to become. Do you want to be a corporate marketing manager or a solo marketing expert? A marketing person at a large company or a small business?

Once you’ve got that sorted, you can begin to specialise in SEO, content strategy, or performance marketing, among other options.

Each of these specializations will set you apart from the crowd, giving you the opportunity to grow and develop as a professional in your chosen field. If you can’t decide which direction to go in, then perhaps it’s time to consider switching careers.

Top 5 Tips For Graduating With Style

With graduation right around the corner, it’s time to start thinking about how you’ll celebrate this occasion. For many students, this will be a chance to reflect on their time spent in college and give some thought to their future. Though graduation is cause for celebration, it’s also a time of reflection and maybe even some anxiety. Students worry about what lies ahead and whether or not their efforts will be enough to get them where they want to be.

If you’re graduating with style, then you’ve got plenty to be proud of. We asked Career Advisor Kate to share with us some tips on how to celebrate and what lies ahead. Here’s what she had to say:

1. Make A List Of Your Top Priorities

On the day before graduation, set your alarm a little early in the morning so you can have some time to yourself before you begin your last-mile sprint to the finish. The night before graduation, sit down with your parents, guardians, or whoever you’re responsible for and make a list of your top priorities for the next phase of your life. Make a note of any specific career objectives you have in mind and ensure that they are visible to you at all times. This will help you stay focused during your final month of studies.

2. Get A Head Start On Your Job Search

One of the most important things you can do for yourself and your future is to get a head start on your job search. Even though you may not have felt particularly prepared for college, you will certainly have a number of transferrable skills that will give you an advantage in your job search. Make sure that you develop these skills and put them to use as soon as you can. The earlier you can start, the better. The further you get ahead of the game, the more relaxed you’ll feel about graduation day.