The field of business administration continues to grow annually, due in part to the increasing recognition of the importance of marketing in business. An estimated 438,400 Americans are projected to hold an MBA degree by 2022.
Additionally, marketing education will continue to grow in importance as businesses continue to operate globally, gaining access to larger customer bases and introducing new products and services to a broader spectrum of the population.
In order to remain competitive, many businesses have turned to online marketing, where they can market their products to a global audience and make use of the many conveniences that the internet provides. Those looking to enter the field of business administration with a specialization in marketing should consider a master’s degree in business administration with a concentration in marketing online (MBA-MCO).
What Is The MBA-MCO?
The MBA-MCO is a relatively new degree program that offers an excellent combination of education and practical experience for those looking to enter the field of business administration. Students who complete this degree will be prepared for a range of jobs in the corporate world, including marketing, sales, and communications roles. Additionally, those interested in public policy may pursue a Master of Public Administration (MPA) with a concentration in public policy and administration (MPA-PPA) and a Master of Science in Government (MSG) degree with a specialization in economics and finance (MSG-EF). In keeping with the general trend towards hybrid learning environments, many of the courses in the MBA-MCO program can be taken both online and on-site at a recognized university or business school.
The online aspect of the program typically takes about 24 months to complete, and the on-site portion of the program about 12 months. The curriculum is demanding and includes both required and elective courses, as well as a capstone project.
Why Is A Concentration In Marketting Important For Future Business Administrators?
The importance of marketing for future business administrators cannot be overstated. Businesses of all sizes and in all regions of the world continue to be affected by a weak economy, making it more important than ever to be able to market their products and services to a broad audience, whether domestically or internationally. In many cases, those looking to enter the workforce will have either no experience or very limited experience in marketing and communications, making an MBA-MCO degree the best preparation for jobs in this field. Additionally, having a specialization in marketing will prove to be an invaluable asset for those preparing for a job in management, where they will be expected to effectively develop and manage marketing programs.
Those interested in a career in public policy may also find that a specialization in marketing will prove to be of great value, as marketing is an essential tool for policy makers and administration. In most cases, those entering this field will have at least a bachelor’s degree in a related field, such as economics, political science, or public administration.
What Can An MBA-MCO Degree Provide?
In terms of specific job opportunities, the MBA-MCO degree provides many more options to those who earn it than simply being prepared for a job in business administration. With an MBA and a specialization in marketing, applicants can take their pick of jobs from the following list:
- Marketing Manager
- Marketing Specialist
- Marketing Consultant
- Strategic Marketing Analyst
- Marketing Coordinator
- Digital Marketing Manager
- Inbound Marketing Specialist
Additionally, the importance of marketing in business and the increasing presence of social media in all areas of life, from marketing to social justice, present unprecedented opportunities for marketers. Those looking for a job in a traditional marketing role will be best served by an MBA-MCO program, while those who want to grow their career in the field of marketing should consider an MCO with a specialization in marketing.
How Much Does It Cost To Earn An MBA-MCO?
The cost of earning an MBA-MCO will vary from student to student and is generally around $100,000, although some schools and employers may offer tuition waivers or significant financial aid for outstanding candidates. For those interested in international study, the average cost of living is considerably higher in some countries, so be sure to add this cost to your financial calculations if you are planning to do some post-graduate education abroad.