In the ever-changing world of digital marketing, it can be hard to keep up with what is popular and what is not. Not only can the field become quite technical and specialized, but the amount of information and content available online makes it difficult to know where to start. This can make it really difficult for anyone, even those who consider themselves experienced, to maintain their knowledge.
However, not everything you need to know will be found online. There are certain things that only live in books or through training sessions that you can’t fully grasp just by going through online tutorials. In this article, we’ll go over 10 of those things that every digital marketer should know before they begin incorporating digital marketing in their strategy.
1. Building a Brand You Can Trust
You may be wondering why this is number 1 on the list. After all, you can’t trust everything you read on the internet, can you? While it is important to be skeptical of what you read online, that should not deter you from believing in a brand or business you’ve never tried nor heard of.
Just because a company’s product or service isn’t something you’re familiar with doesn’t mean it’s a bad product or service. In fact, it can be the very opposite. If a brand promises to produce extraordinary results without risking user safety or privacy, why wouldn’t you want to try them out?
You may think that you know enough about a brand to determine whether or not you can trust them. However, this could be quite the opposite. Unless you’ve tried the product yourself, you have no idea how the quality of their manufacturing processes or the consistency of their supply chain. All of these things can affect the end product you receive, and it’s your responsibility as a consumer to know this.
2. Identifying the Best Platform For Your Blog
Now that you’ve built a brand you can trust, it’s time to find the best platform to host your blog. It is important to keep in mind the type of content you’ll be posting, the target audience you’re aiming for, and the budget you have to work with.
If you are looking for a free blogging platform, go with Blogger. It’s the most popular choice among bloggers globally, and it’s also one of the few platforms that do offer a free option. Blogger was designed to be easy to use and to provide beginners with a comfortable experience. With its intuitive UI, anyone can quickly set up a blog and begin publishing content.
However, if you’re looking to grow your blog and want to explore other options, there are a variety of paid and non-paid blogging platforms out there that you can choose from. If you have a limited budget, consider looking at the free options first before you make a purchase. You can also search for paid blogging platforms that offer discounts for students and businesses in need of content.
3. Choosing The Right Keywords
Keywords are a critical part of any SEO strategy, and it’s important to choose the right ones.
If you’re new to SEO, this can be a daunting task. You’ll be learning that keywords aren’t always the key to getting your content found online. Sometimes, the visual design of your website can affect how well it performs in search results. However, there are a variety of tools online that can help you find the right keywords without having to resort to trial and error. Search engine optimization (SEO) tools like Google Keyword Planner and Keyword Discover are a great place to start. With these tools, you can find popular keywords related to your product or service and see how many people are searching for those terms on a monthly basis.
4. Creating High-Quality Content That Is Fresh
If you’re looking to grow your blog, you’ll soon discover that content gets a lot more engagement when it’s fresh. Once your content is old, the value it holds decreases significantly. This is especially important if you’re trying to get people to click through to your website or social media channels.
If you’re looking for a way to gain trust with your audience and encourage them to come back for more, create unique and valuable content that is fresh. Do this by regularly updating your content with relevant information. You can use a tool like Google Docs to easily manage and track changes as you make them. This way, you can ensure the information is up to date and that each piece of content is as valuable as the next.
5. Setting Up Eventual Subscribers
If you’re wondering why this is number 5 on the list, it’s because this is one of the most important things you need to do if you want to grow your blog. Once you’ve built up a decent size audience, it’s time to start thinking about creating an email list. An email list, also known as a subscriber list, will essentially be a list of people who opted in to receive regular emails from you.
An email list, also known as a subscriber list, will essentially be a list of people who opted in to receive regular emails from you. Once you’ve built up a decent size audience, it’s time to start thinking about creating an email list. This way, you can begin sending out emails with valuable information and content related to your blog.
6. Optimizing Your Blog For International Readers
Blogs that are accessible to international readers are more valuable than ever before. With the increasing presence of English learners around the world, it’s important to optimize your content for international readers.
To do this, make sure that your blog posts are written in a way that is easy for non-English speaking readers to understand. For example, the content within each blog post should be engaging and concise enough that anyone can understand the point without having to struggle with the language. Also, make sure that you’re using the right keywords, as any content that is not written in English may not be found. This can result in significant lost revenues if you’re not optimized for search engines.
7. Branding And Maintaining Legitimacy
A brand is an organization’s identity, and when used correctly, brands can significantly improve a business’ reputation and increase customer trust.
To create legitimate brands, you must first establish them as trusted brands in your industry. You can do this through word of mouth or by demonstrating your expertise through actions, such as getting your employees to wear brand apparel, hosting workshops, or inviting other companies to participate in joint ventures with you.
Once you’ve established your brand as a reputable company in your industry, it’s time to begin thinking about how you’ll brand your blog to further legitimize it. This can be quite challenging, as it’s one thing to have a reputable brand in your industry but quite another to have a reputable blog within that brand. The best way to establish your blog as a legitimate source of information is by creating valuable content that is both authoritative and interesting. Once you’ve done that, it’s time to think about how you’ll maintain that authority as your blog grows.
8. Incorporating Analytics And Measurement To Determine Success
A business owner, manager, or marketer must be willing to examine the data that is available and interpret it in a way that is meaningful. It is not sufficient to simply look at the numbers and be satisfied with the results. Instead, you must keep track of the data over time and look for trends and changes that can help you determine how you’re doing and where you should be going with your business.
There are several ways you can track the success of your blog. You can use Google Analytics to essentially get a handle on how many people are visiting your blog. You can also use free tools like Hitwise to track the success of your blog articles based on what keywords people are using to find them. You can’t make decisions based on anecdotal evidence alone. You must have numbers to back up your arguments.
9. Becoming A Data-Driven Decision-Maker
Decision-making is a critical part of any business, and it’s important to make decisions based on facts and data.
If you’re looking to grow your blog, it’s important to think of each decision you make—from choosing the right keywords to developing a marketing plan—in terms of its impact on your bottom line. You can begin to track the success of your decisions in real-time, through the use of tools like Google Analytics and Hitwise. This way, you can measure the value of any given decision and choose the option that has the greatest return on investment. This is essential for any business that is serious about growing.