The emergence of digital marketing as a standalone discipline, rather than a form of advertising contained within a marketing plan, has meant that marketers must become digital marketers. For those looking to make the switch, it can be difficult to know where to start. This article will advise you of the most effective methods for utilizing the digital marketing platforms known as Facebook, Instagram, and YouTube, which represent the three pillars of digital marketing.
With over a billion active monthly users, and more than 76 million in the US alone, it is the biggest and the most popular of the social media platforms. Launched in the UK in 2006, and in the US two years later, Facebook is a great place to reach an audience.
The US average user spends over four hours per day on the platform, and over 15% of all digital marketing revenue is captured through Facebook ads. That’s a massive opportunity.
Instagram was originally founded in UK back in 2010, and is now one of the biggest and most popular social media platforms globally, boasting over a billion active monthly users. It is one of the biggest games changers in the market today, and its impact cannot be understated. Launched in the UK in 2010, and in the US six months later, Instagram changed the way we engage with content on social media.
The average user spends over two hours per day on the platform, and more than 25% of all digital marketing revenue is captured through Instagram ads. This is an incredible opportunity.
YouTube
Last but not least, we have YouTube, the third largest social media platform globally and the second biggest in the United States. In 2018, the platform reached 1.9 billion monthly active users, up from 700 million in 2017, representing an increase of 111%. More than 200 million people log on to YouTube every day around the world. It is, therefore, the place to be if you want to reach an audience.
The global average user spends over three hours per day on the platform, and nearly 40% of all digital marketing revenue is captured through YouTube ads. This is an incredible opportunity to reach an audience.
Marketing On These Platforms
These three platforms are the poster children of digital marketing, and marketers must learn to master them all. The best way to do this is by getting to know them a little better.
While the first step is the same on all three platforms, you will need to take some time to learn the differences in terms of functionality and the audiences you can reach. Let’s take a quick look at each of them.