The best way to market a product is online. If you’re reading this, I assume you’re either selling a product online or intend to at some point.
Since the dawn of the digital age, marketers have been experimenting with different methods to promote products online. Back in the day, you had to rely on things like magazine advertisements, radio commercials, and billboards to get the word out about your product. Now that the world has shifted to the internet, all of those methods are now available online. You just have to figure out the best way to use them.
Create Digital Content
At this point, if you’re reading this, I assume you’re also aware that content is king (or queen) in the SEO world. The more unique content you have on your site, the better. In fact, the more engaging the content, the more likely you are to gain traction in the search engines.
The trouble is, coming up with unique content is difficult. It requires passion, attention to detail, and a whole lot of trial and error. For that reason, I’ve compiled a list of 20 tips that will help you successfully market your product online without writing a single sentence of unique content.
Consult With An Expert
If you’re new to marketing or simply looking to get things started on the right foot, I recommend hiring an expert. A marketing consultant can help you formulate a solid marketing strategy for your product that will put you on the right track to online success.
An expert can help you develop a content strategy for your site, build social media platforms and accounts, design and develop a marketing website, analyze search engine data to determine the effectiveness of your campaigns, and manage social media accounts. They can also help you choose the right keywords and analyze your competitors’ SEO strategies.
To find the right person for the job, you can either look online for marketing experts who can help you for cheap, or you can ask other marketers for their opinion.
According to HubSpot Blogs’ research, videos are five times more likely to go viral than articles. Videos allow you to showcase your product in a creative and engaging manner. They can also function as helpful tutorials or offer intriguing insights into the features of your product.
In an era where people are overloaded with information, videos allow you to offer your audience content that is both entertaining and informative. If you want to see your product or service in a new light, video is the way to go.
Use Product Reviews
Product reviews are something that every online marketer should incorporate into their strategy. According to HubSpot Blogs’ survey, 68% of respondents said that product reviews influenced their purchasing decisions. With reviews, you can showcase the benefits of your product and possibly sway the opinions of potential customers.
Having said that, reviews can also be a double-edged sword. Sometimes, they can even do more harm than good. To ensure that your reviews are helping rather than hurting your business, you need to follow a few guidelines.
The first step is to create reviews for both your product and its competitors. This will help you determine which ones are working and which ones aren’t. You can also use the reviews to determine how well your product performs in comparison to others. To ensure that your reviews are both accurate and unbiased, ask trusted friends and family to test out the product or service and leave an unbiased review.
Use An Email Marketing Service
Nowadays, email marketing is an essential part of any marketing strategy. According to HubSpot Blogs’ research, 94% of respondents said that email marketing was either very or somewhat effective in bringing in new customers. If you want to get in touch with your audience and try something new, give email marketing a go.
No matter what type of product you’re marketing, whether it’s a e-commerce store, a blog, or a SaaS app, you’ll want to have an email marketing service available.
An email marketing service will allow you to send automated emails to your customers with helpful information about your product, offers, and more. You can use it to build trust with your audience and get them to engage with your brand.
Offer A Free Trial
If you’re new to the market or simply want to gain more credibility with your audience, you can offer a free trial to new customers. Free trials are extremely effective, as 79% of respondents said that they influenced their purchasing decisions. They also helped generate buzz, as 53% said that they helped with that.
You can use free trials to test out a product or service and allow prospective customers to try out your product prior to purchasing it. You might also want to consider offering a discount to those who try out your product during a free trial.
When it comes to marketing, the rule of thumb is to put your product in the hands of as many people as possible. The more people who try out your product, the more likely it is to gain traction in the market. The most efficient way to do this is through influencers.
An influencer is an individual or a brand who has a large social media following. The popularity of these individuals or brands can influence the purchasing decisions of their followers. So if you want to get your product in front of customers, try to find influencers who can help spread the word about your product.
Create A Community
The most successful marketing strategies often include some sort of community-building component. Whether you’re creating an online forum, a Facebook group, or even an Instagram account (hopefully with a relevant hashtag), you can use these platforms to engage with your audience and prove that you’re a valued part of their community.
Marketing on social media is different from traditional methods of marketing. You don’t simply want to focus on getting as many eyeballs on your content as possible. Instead, you want to build a community around your product or service, as the case may be. Your goal is to create a place where your audience feels comfortable talking about your product or offering suggestions.
The benefits of a community approach to marketing can include deeper insights into your audience’s needs, faster growth, and more engaged customers. If you want to find out more, I recommend HubSpot Blogs’ guide to marketing on social media. It will help you figure out the right approach for your brand.
Test Different Formats
You might decide that audio is the best format for delivering your product information. However, before you choose this route, you should test it out and see how well it performs compared to text-based formats. According to HubSpot Blogs’ research, 60% of respondents said that audio was either very or somewhat effective in communicating knowledge about a product or service. If you want to find out what works best for your audience, try out different formats and see which ones get the highest engagement rates.
A/B testing is extremely important when it comes to web content. In an A/B test, you’ll randomly assign participants to either group A or B. For example, you may assign half of your participants to Group A and the other half to Group B for a month. Then, you’ll measure the results and decide which group performs best based on the information gathered. You can use a tool like Google Optimize to do A/B testing on your site. Or, if you want to try something different, you can use a tool like HubSpot, which offers A/B testing capabilities through their free plan.
Don’t Forget About Traditional Marketing
Just because the internet exists now doesn’t mean that traditional marketing methods don’t apply. Magazine advertisements, radio commercials, and billboards still work and are just as effective as they have always been. The only difference is that you can do all of this without leaving your house.
If you want to get in touch with your audience and try something new, don’t underestimate the power of traditional marketing. It’s always a good idea to look at other companies in your industry and see what they’re doing. Then, you can decide whether or not to adopt similar tactics.
Hopefully, this article will help you formulate a solid plan for marketing your product online. Remember, the BEST strategy is often the simplest one!