8 Ways to Market Your Online Store

You’ve just launched your online store – a beautifully designed store packed with all the trendy products and breathtaking discounts your heart desires. However, if you want to get the most from your new store you need to start marketing it. Luckily, there are plenty of easy ways to market your online store – sometimes all you need is a little creativity and lots of hard work. Here are eight ways to market your online store.

1. Product Hunt

Product hunt is a popular app that connects e-commerce stores with shoppers who are interested in specific products. If you’re running an online store that sells dresses, for example, then you might decide to try Product Hunt. When a consumer uses the app and searches for products that are similar to those sold by your store, they’ll see your products and discounts in the feed. At that point, a sale is just a tap away!

Product hunt is free, so there’s no risk in trying it out. When you build a good presence on the platform, you’ll see your sales rise by the day. Product hunt also allows you to create buzz by featuring your products in the media.

2. Social Media

While Product Hunt focuses on product discovery, social media allows consumers to discover you. When you establish yourself as an authoritative source on social media, you’ll gain credibility with your audience. For example, if you run a cooking blog and one of your recipes includes a pasta shape that happens to be sold by your store, you can post a short video review of this shape and explain its versatility. In this way, you’ll gain credibility with your audience and encourage them to try out this delicious recipe – and perhaps even buy a bag of pasta shapes at a discounted price!

3. Email Marketing

There’s no substitute for authentic email marketing. According to HubSpot Blogs, email marketing can convert customers into paying subscribers and retain them for life. To become a subscriber, you’ll need to collect emails from consumers, who presumably know what email marketing is – in other words, people who’ve already visited your store. When a visitor subscribes to your email list, you’ll know they’re interested in your product range and will hopefully visit your store again to make a purchase. Setting up email marketing might seem tricky, but you can use tools like HubSpot to make the process easier. You can also use the platform to segment and track your email subscribers’ behaviour – something that is extremely helpful when optimizing your campaigns.

4. Blogging

Blogging is a great way to market your store, both online and off. You can use a tool like WordPress to establish yourself as an authoritative source on your chosen subject matter. When someone comes across your blog and decides to dig into the information you provide, they’ll have the perfect excuse to visit your store – whether it’s for an upcoming wedding or anniversary, or to look for a present for a loved one.

As a blogger, you’ll want to establish yourself as an expert in your field and build up a platform that can reach a wide audience. To drive traffic to your blog, you might consider doing some of the following:

  • Product reviews – these will bring the most return on investment, thanks to the above email marketing and blogging stats.
  • Vlogs – these are short, informative videos that allow you to showcase your expertise and provide your audience with useful information.
  • Q&As – these are short, snappy answers to common questions, provided by you, the blogger. Just like a mini-FAQ (Frequently Asked Questions) section on your website.
  • Case studies – these are longer, in-depth articles that provide your audience with useful information and illustrate how a product or service can be applied in real life. For example, you might look into how a fashion-related blog managed to boost sales by using case studies to illustrate how style influences purchasing choices.
  • Why-Buy-Analysis – using NLP (natural language processing) and AI (artificial intelligence), you can analyze the “WHY” consumers buy a certain product or service. For example, you could look at purchasing patterns for cell phones, and how these relate to consumers’ interests and lifestyle.
  • Sales Funnels – if you have a sales funnel, you can track the progress of a consumer through the stages of your marketing funnel – from initial interest to full purchase. As you get more experienced, you might want to consider splitting the funnel into more precise stages. For example, you might want to segment the funnel according to buyer persona, or use a tool, like Google Analytics, to track the individual journeys of your customers.
  • Pricing Analysis – examining your product’s or service’s pricing, you can determine whether the current prices are appropriate for your target audience, or whether you need to consider raising your prices or coming up with a special promotional offer.
  • Market Research – collecting information through quantitative and qualitative analysis of both your target audience and market. You can use software like SurveyMonkey, or if you’re looking for an easy to use tool that provides you with detailed reports, Google Sheets, to name just two.
  • Product Discovery – exploring various avenues, both online and off, to discover a product that meets your needs and exceeds your expectations. This is often times a tedious process, but one that tends to pay off in the long run.
  • Product Benchmarking – searching for similar products and comparing their stats and reviews to your own, to establish what makes your product unique, and distinguish it from similar offerings on the market.
  • Product Appreciation – reviewing the products you love most and using these reviews to express your appreciation for the brands that craft the products you love. For example, if you’ve tried out a new product from Vera Bradley and love it, you can write a review praising the brand and encouraging others to try out their products.

When you establish yourself as an expert in your chosen field, you’ll gain credibility with your audience and be able to attract the right customers to your store. In return, you’ll earn money and build credibility – something that is invaluable in today’s world.

5. Podcasting

In the world of digital marketing, podcasts have exploded in popularity, thanks to their ability to engage consumers while also offering up valuable and actionable marketing information. If you’ve got a marketing podcast that you feel is worth listening to, or if you’ve just started a podcast and would like some tips on how to build an audience, then look no further – we’ve got you covered.

Podcasts can be extremely useful in establishing your expertise in a chosen field – as long as you put in the work to build an audience and educate them on the value of your content, you’ll see returns on your investment in terms of attention and engagement. Plus, everyone likes to listen to podcasts – it’s a great way to pass the time while also getting some peace and quiet on the bus, train, or plane (also known as “traveling”).

6. Virtual Shopping Tours

Giving customers the opportunity to “try before they buy” is a tried and tested method of getting them to commit to a purchase. One of the simplest (and most effective) ways to offer a virtual shopping tour is with a VR headset like Google Cardboard or an IPhone or Android powered device. In the age of immersive marketing, customers are more inclined to make a purchase if they feel they’re not being tricked – even if the product or service is not what they were initially looking for. If you’ve got a strong grasp of your chosen subject matter, then you can produce a high-quality virtual shopping tour that will intrigue and delight your audience. This is a great way to establish yourself as an expert in your field, gain credibility with your audience, and earn their trust – all critical elements in today’s market.

7. Video Content Curation

In today’s world, video content is everywhere, from the big TV screens in our living rooms to the tiny ones in our smartphones. Thanks to platforms like YouTube and Instagram, it’s easy for content creators, bloggers, and small businesses to share their videos directly to their audience. If you’ve got a sizeable audience on one of these platforms, then you can start to curate videos – selecting content that is relevant to your target audience and organizing them into useful playlists, infographics, or listicles. The more you put in, the more you’ll get back, with curating video content – be sure to set the right price, or your videos could end up falling into the wrong hands and harming your SEO.