How to Market Your Online Boutique

If you have a passion for fashion and a beautiful smile, then the world is your oyster when it comes to marketing yourself as an Online Boutique.

What is an Online Boutique?

An Online Boutique is simply an online shop or store that sells fashion goods and accessories. The name comes from the fact that these stores are generally run from home, where the owner operates the business from. They might also operate out of a small shop front or even out of a personal closet. In some cases, the owner will even design the clothes and accessories themselves.

The great thing about running an Online Boutique is that no matter what you sell, there is always going to be someone who wants to buy it. The world is your oyster when it comes to marketing and promoting your business because there is always someone who is going to want to buy your product.

The Top Online Boutique Marketers To Follow

If you are passionate about fashion, why not have your own little fashion-related shop or boutique? The great thing about the internet is that you can do this virtually, from the comfort of your home. This is one of the reasons why we are seeing so many home-based businesses pop up. It also means there is a wide market for what you sell. If you want to be successful in this venture, then you need to follow the best marketers and social media stars in the industry. Take a look at the top Online Boutique marketers to follow and learn from their success.


JOVANI is one of the most well-known names in the industry when it comes to fashion and lifestyle e-commerce. They are a London-based company that has expanded into the United States. Their target audience is Gen Z and millennials. What makes JOVANI special is that a lot of their products are designer collaborations, which means you are getting a unique piece of art for a product that normally retails for £500 – £1000. Some of the designers whose work they have picked up on include:

  • Anna Klein
  • Helen Markel
  • Jacky Johnson
  • Carolina Herrera
  • Aidan Moran
  • Jason Wu

They have also created designer-branded boxes that are filled with designer samples that you can purchase. Each designer box is different and contains a unique piece of clothing or accessory along with a small bag of sample clothes.


COMME DES GARÇONS is a lifestyle brand specialising in men’s clothing and accessories. They have designed and manufactured bespoke leather goods for some of the UK’s most prominent figures. Founder and creative director of COMME DES GARÇONS, Giles Deacon, originally set up the company in London in 2011.

The unique thing about COMME DES GARÇONS is that most of their products are designed and manufactured in small batches, meaning you can obtain extremely limited edition pieces when buying a product from them. Many of their items are also one-of-a-kind pieces, hand-made in small batches as well. This adds a unique aspect to their product range, which is reflected in the high price tags of some of their items.

They have a substantial social media following, with over 300,000 followers on Instagram where they often showcase the unique items they make. As well as this, they have a store on Regent Street in London, which is open to the public. If you visit this store (or their website), you will see that they only sell unique pieces that are designed by Deacon. This is what makes the brand special, as you are purchasing a one-of-a-kind designer product, which is not available in any other store.


MADE.BY is a fashion brand specialising in men’s and women’s designer bags, which are designed by some of the most prominent names in the industry. They have also started to venture into ready-to-wear and sportswear as well. Established in 2015, the company’s name is an abbreviation for the French phrase  “Métier à bien.” This means “to do well” or “to perform well.”

This brand is unique in that they will give you a tailored experience when purchasing their goods. They will take the time to listen to your needs and wants, and provide an excellent service. What’s more, they are committed to producing environmentally friendly products, and use materials that are biodegradable.

You can find many of their products online, and in stores such as Selfridges and Harrods. They have also collaborated with high-profile fashion houses, such as Dior and Miu Miu, to create bespoke pieces of luggage and handbags. One of their most striking products is their Dior Satchel, made from hand-tooled leather and enamel, featuring the French fashion house’s logo. It is also available in green, as well as pink and yellow versions.


DIGICELOUSE is an online store that sells luxury women’s and men’s clothes and accessories. It was established in 2011 by stylist and designer Katie Spencer. Most of the brand’s items are manufactured in limited supply and crafted from the finest leathers, such as:

  • Moroccan leather
  • Italian calf leather
  • Turkish goat leather
  • Brazilian ostrich leather

With many of their designs, you will see items such as handbags, which are made from thick, supple leather that feels wonderful against your skin. Similarly, many of their shoes and wallets are designed from the highest quality materials, which results in a luxurious experience when wearing their products.


BOSSCHEN, which stands for “Boutique Supérieure de Costume” in French, is a luxury Parisian fashion house that started designing clothes for men and women in the early 20th century. They also have stores in London, as well as a design studio in Paris. The house is most well-known for its evening wear, which is designed for the modern woman. What sets Bosschen apart from other luxury fashion designers is that a lot of their product is designed in unique materials that are inspired by nature. This is something we rarely see in other fashion houses.

They have an extensive collection of scarves, as well as a separate wallet and handbag collection. The most unique thing about these products is that they are made from the finest leathers and skins, such as:

  • Snake skin
  • Horse skin
  • Rabbit skin
  • Deer skin
  • Fly skin
  • Bat skin
  • Octopus skin
  • Stingray skin
  • Alligator skin

This is definitely one to watch for if you are looking to enter the luxury fashion market.

How to Market Your Online Boutique

If you have a knack for marketing and are looking for an easy way to make extra money, then you could start your own Online Boutique. With the world going digital, more and more people are using the internet to discover products they want to buy, whether it is online or in a brick-and-mortar store. There is always someone who wants something, so you can be certain that there will always be someone who is going to want to buy your product. It’s all about marketing and using the right platforms to attract the right audience.

When it comes to marketing and gaining the attention of potential customers, no one does it better than fashion and style-related brands (as well as food and drink brands, of course). Why? Well, it’s partly because fashion and style are important to everyone, especially millennials. It is a way of life that they have grown up in and embraced. It’s also because fashion and style brands can provide a unique insight into a product, due to their huge reach and engaged audience.