If you’re looking to make money online, you’ll need a marketing plan. Without an audience, it’s very difficult to sell your music for profit. Many musicians, painters, and other creative people have found success by building their audience and then using their platform to sell their work. With the explosion of YouTube, Twitter, and other social media platforms, it has never been easier to develop and maintain an audience. The challenge is in gaining enough attention to ensure your work does not get overlooked in the vast sea of musical content that is already out there.
Building Your Audience On YouTube
If you’re new to the world of online marketing, you’ll want to consider starting with YouTube. It’s the second largest video platform after Netflix, and it is growing at a rapid rate.
When it comes to marketing your music on YouTube, you’ll want to make sure that you use the right keywords in your videos’ titles and descriptions. You can also include videos in your marketing campaign that are teasers for your upcoming album. A teaser is a short video that will prompt audience to click on your channel and explore your content further. It’s a great way to introduce new songs and establish yourself as an authority in your chosen field. When using teasers in your marketing, make sure that you add an “audio” or “music” tag to the file names to ensure that people can find your content easily when searching for related topics.
Gaining Momentum On Social Media
You’ll also want to establish yourself as an authority on social media. This can be done by engaging with your audience on platforms like Twitter and Instagram.
With over 300 million monthly active users on Twitter, you’ll want to join the conversation and establish yourself as an influencer in your industry. There are many different ways to make money on Twitter, from taking part in contests to using the platform to gain more followers and then engaging with them. Once you’ve gained some credibility on this platform, you can use it to further promote your YouTube channel.
Instagram is a bit of a different story. While it does have a significant user base (over 500 million monthly active users), it is primarily used for sharing images and videos. If you fit the mold of a “normie” or “regular person,” you’ll struggle to find monetization opportunities on this platform. The exception is branded content and ads, which you can incorporate into your strategy. For example, if you’re a fashion YouTuber, you can use Instagram to promote your clothing lines. Just be sure that your content doesn’t become overly promotional or people will flag it as spam. Once you’ve established yourself as an influencer on these platforms, you can use your network to grow your audience on YouTube. You can also use platforms like TikTok, where anyone can create and share short videos, to find an audience for your channel. Videos on these platforms can easily be shared among other users, so it’s a great place to find a niche market. For example, if you have an avid viewer base on TikTok, you could start a comedy channel and use the platform to gain visibility and popularity in your chosen field.
Getting Into Merchandise
If you’re looking to make money from your music, you have several options. One way is to become a musician brand ambassador and earn a commission on sales. Another way is to create merchandise for your fans. You can use a platform like CafePress to design t-shirts, hoodies, and hats with your lyrics on them. If you’re a brand that wants to create a long-term relationship with a musician, they can utilize platforms like TeeSpring and Bonjoro, which have an affiliate program that allows them to earn revenue from the sales of their products.