10 Tips for Marketing Videos Online

Looking to market your product or service in a creative way? Want to use video to enhance your marketing strategy? Here are 10 tips for marketing videos online.

1. Create bite-sized videos for mobile viewing.

Most people now access the internet on their mobile phones. This means you can create shorter, snappier videos that are ideal for mobile viewing. Create videos to show customers the value you can provide in a short amount of time. For example, a sales video that lasts for only one minute may get a 5-star rating on YouTube but will only get a 2-star rating if you had to watch the entire video to understand what the product or service is.

Videos can be used to show customers a mini-tour of your products or services. Be sure to include any valuable information about the product or service, as well as highlights of what customers can expect. The key is to keep your videos short and sweet.

2. Use visuals to make your video appeal to the masses.

While there are many successful videos out there, most of them follow a similar formula. Typically, there’s a lot of dialogue in the video with a handful of shots of the product or service. The goal is to create a short video that will go viral on social media.

Today, video isn’t just about words. Thanks to innovative platforms like YouTube, Microsoft, and Facebook, you can use visuals in your video to make it more appealing. When used correctly, visuals can help your video stand out even among the thousands of other videos on your channel.

For example, if you’re selling bath products, instead of having a picture of a plain old bath towel or a flowerpot, you could have a model drying off with a luxurious bathrobe or slippers. You can also use props such as these to enhance your narrative. Have fun, but keep the setting professional.

3. Measure video’s effectiveness.

You can’t control how many views your video will get, so it’s important to measure its effectiveness to determine if it was a success or failure.

In order to do this, first, identify the purpose of your video. Did you upload the video to encourage people to make a purchase? Did you film it to demonstrate a product or service in action?

Then, compare this to the number of views you actually got. Was your video useful in convincing someone to make a purchase? Was it an educational video that taught viewers something new?

You can also look at the comments section of your video to determine whether or not it was effective. Were people sharing information or asking questions? Was there an abundance of positive or negative comments?

The better your video answers these questions, the better your video was. Don’t get so lost in creating the perfect product that you forget about whether or not your video was effective.

4. Post regularly to keep your audience engaged.

Content is king, and this especially applies to social media. If you want people to keep watching your videos, you’ve got to keep posting new content frequently.

The best way to gain trust and keep your audience engaged is to consistently post high-quality videos. People love to see videos that are clear and easy to understand. If you want to appeal to the largest audience possible, create videos with the least amount of errors. Avoid blurry videos that could be mistaken for a phone camera’s video. Instead, get a better camera or use a service that can provide you with high-quality video from multiple angles.

Also keep in mind the seasons when posting new content. People are more engaged with content that’s relevant to what they’re already interested in. For example, if you’re an outdoors enthusiast and your video features clips from an outdoor gear manufacturer’s catalogue, people probably won’t mind if you post it during the winter since they’re already interested in gear and are more likely to visit your website or watch your YouTube videos to learn about the products you feature in the video.

On the other hand, if you’re marketing a travel service and your video features clips from other parts of the world, you might want to avoid posting it in the winter since most people aren’t interested in traveling in the winter, and fewer people will be viewing your videos. Instead, wait until the summer to publish your video, when people are more open to travel options.

5. Use keywords in your video’s title, subtitles, and descriptions.

If you’re using YouTube to promote your video, you’ve got to make sure that your video’s content is relevant to keywords. Believe it or not, someone out there is doing their best to find videos related to your product or service — and you want to make sure that they can find you.

To do this, you can either enter specific keywords into the video’s description, or you can create a keyword chart and use it to find potential matches for your video. To create a keyword chart, visit Google Keyword Planner and enter your video’s topic into the bar at the top of the page. You can also enter any keywords you might want to use in your video’s description into the bar at the top of the page. Don’t worry, this tool isn’t trying to steal your business — it’s just helping you find the right audience to watch your videos.

6. Use hashtags.

Another way to find videos related to your product or service is to use hashtags. If you’re doing your video’s content justice, viewers will learn about your product or service even if they don’t have direct experience with it. For example, if you’re marketing a travel agency and you filmed various destinations around the world, you could use the hashtags #travelgraphics, #travelvlog, and #travelingvideo to bring in more traffic to your channel. As you gain more subscribers, you can try out different keywords and see which ones get you the most traffic.

7. Customize your thumbnails.

YouTube thumbnails that stand out to viewers are usually the ones that are unique and engaging. To create an engaging thumbnail, you’ve got to find the right mix of aesthetics and content. As a general rule of thumb, people love it when they see visuals that are related to what they’re already interested in. Therefore, if you want to showcase a specific product or service, create a visual that’s relevant to what you’re offering. For example, if you’re an online flower shop and you noticed people were really engaging with videos of cats, you could try creating a video showcasing various types of flower arrangements. Not only will this be relevant to viewers since they’re interested in flowers, but you could also use the video to teach viewers about different types of plants and how to design them appropriately.

8. Be mindful of your video’s language.

Nowadays, people are much more likely to speak to a camera rather than to someone directly in front of it. In other words, people feel less anxiety or nervousness while being recorded. This is why you should avoid extremely vulgar language in your videos. Most brands create videos to appeal to as many people as possible, so excessive language can turn someone off who’s trying to learn about your product or service. Keep your videos clean and professional.

9. Promote your channel on social media.

If you want to gain the greatest exposure for your channel, create memes and short-form videos to share on social media. People love to share memes on Facebook, so sharing short-form videos that are based off a meme is a great way to gain more views on your channel.

In order to do this, you can use platforms like TikTok, where short-form videos that are based off of memes are called ‘Memes’, or you can use platforms like YouTube where short-form videos without a set structure are called ‘Videos.’

10. Measure video’s effectiveness.

You can’t control how many views your video will get, but you can measure its effectiveness to determine if it was a success or failure.

In order to do this, first, identify the purpose of your video. Did you upload the video to encourage people to make a purchase? Did you film it to demonstrate a product or service in action?

Then, compare this to the number of views you actually got. Was your video useful in convincing someone to make a purchase? Was it an educational video that taught viewers something new?

You can also look at the comments section of your video to determine whether or not it was effective. Were people sharing information or asking questions? Was there an abundance of positive or negative comments?