How to Market Your Online Business Effectively in 2016

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Video Is The Future Of Marketing (And Blogging)

If you’re a marketer or a business owner, you know that video is the preferred method of communication for today’s consumers. According to HubSpot Blogs research, 92% of consumers watch video content on their phones, while 48% watch on their tablets. This preference makes video an essential part of any marketing strategy.

With the right video content, you can position yourself as an expert in your field while speaking directly to your audience. Having a video strategy in place will help you connect with and engage your audience through short snippets of high-quality video.

Make Sure You Have A Clear Objective In Mind

When you’re creating video content, it’s essential to have a clear objective in mind. As the saying goes, ‘a stitch in time saves nine’, so getting video content that will help your SEO rankings is definitely worth it for the sake of getting it right. Before you shoot a single video, ask yourself ‘will this video make my target audience want to do business with me?’, ‘will it make them believe that I know what I’m talking about?’ If you can answer ‘yes’ to these questions, you’ll be well on your way to creating a video that will help your online business.

Find Your Voice – And Stick To It

While your video content doesn’t have to be animated, it can help to have an entertaining quality. If you feel like you stumble over your words when you speak, you might want to consider hiring a professional voice coach to help you find the perfect tone of voice for your videos. Too often, people will create video content with no consideration for the fact that their audience might not share the same passion for the topic as they do. If you want to ensure that your videos will be effective, you have to find your voice and stick to it.

Plan Your Outline And Work The Script

One of the most vital aspects of any video content is the script. Before you start recording, take a few minutes to plan out your outline and work on the script. Having a rough outline will help you come up with ideas and find the right words to fit your message. As you work on the script, take into consideration the audio quality so you don’t end up with a garbled message. And when you’re done, re-record the message a few times until you feel it fits your voice.

Use Effective Delivery

One of the most important aspects of any video content is the delivery. After you’ve found your voice and perfected your script, you need to think about the style in which you’ll deliver it. When it comes to video content, you have two options: traditional and new. Traditional videos usually feature an animated person speaking directly into the camera with either a written or spoken script. This type of video might use an outline or a few written words to kick off the presentation. For example, you could use the script below:

“Hi, I’m Bill Gates, and you’ve landed on my site. I’ve created this video to promote my company, Microsoft. I’m a huge fan of technology and think that it can help you become more efficient and productive. One of the first things I’d like to talk to you about is tablets. Nowadays, tablets are a great way to consume media, especially if you’re on the go. If you have a quick question, you can look up answers on Google nearly instantly. And that’s what makes tablets so useful.”

This type of video could easily be delivered by a business or a celebrity, and it’s proven to be a fairly effective method of getting a message across. It’s easy to understand, and it helps to establish you as an expert in your field. However, even with all of the advancements made in video technology, the demand for traditional videos is declining. Consumers are demanding more content that is high-quality and looks more like a movie.

New Video Is The Future Of Marketing

If you’re looking to promote your online business in 2016, then you need to consider creating video content that is more akin to a movie. This type of video is commonly referred to as ‘new video’, and it features a combination of animated imagery and live action footage. New video can include anything from a celebrity talking about your product to an animated explainer video.

When it comes to getting your product or service noticed online, you have two options: traditional and new. While traditional videos usually feature a single talking head with either a written or spoken script, new videos allow for more complex narratives and include a combination of images, motion graphics, and text.

If you’re looking for some inspiration, you can refer to these popular business blogs that have incorporated video content into their strategy.

Blogs Are Still King (And Still Effective)

While social media is undoubtedly the place to be if you want to connect with your customers, you still need to make sure that you have a blog that is engaging. According to HubSpot Blogs research, 48% of consumers use blogs to learn about brands and products, while 25% use them to read about current events. And when it comes to marketing blogs, the content doesn’t have to be overly sophisticated – simply linking to relevant news articles or highlighting products that are within your niche will suffice.

Forbes Blogs research found that a business blog can increase a customer’s trust in you as much as 92%. And according to HubSpot Blogs research, incorporating video on your blog can increase engagement by as much as 25%. So if you’re looking for ways to market your online business in 2016, consider focusing on creating a quality blog that will help to establish your expertise in your field.