Marketing Vendita Online: What You Need to Know

Marketing Vendita Online: What You Need to Know

Key Takeaways

Online marketing is growing quickly – 71% of American adults use online shopping, and 79% of adults use online mapping services.

Even so, many business owners and marketers remain somewhat skeptical of online marketing, due to a variety of concerns, chief among them privacy issues and performance concerns.

In response, Google launched “Marketing Vendita,” a digital marketing platform that is transforming the way businesses promote their goods and services online.

What is Marketing Vendita?

Marketing Vendita is a “marketing suite” that is part of Google AdWords.

It is designed to make it easier for businesses of all sizes to gain traction online, and to boost growth and conversions.

The toolkit includes:

  • Pay per click advertising
  • Display advertising
  • Remarketing
  • Content discovery
  • Video hosting
  • Website building
  • Email marketing

How does it work?

The basic idea behind Marketing Vendita is to bring the best of Google AdWords (paid search advertising) together with the best of BrightEdge Marketing (content marketing).

When you sign up for a free account with Marketing Vendita, you get a Google AdWords account that you can use to test out the various tools within the platform. You can also connect your existing social media accounts to get started with marketing.

Once you’ve connected your social media accounts, you can start including social media content in your campaigns, and measuring their performance, all from within the platform. You can also use the tool to track the results of your ad campaigns, and determine the best times to run ads, to achieve the best conversion rates.

If you don’t have a social media account or don’t want to use Twitter or Facebook to promote your business, you can choose to use Marketing Vendita’s built-in tools to create a brand awareness campaign.

Why should you try out Marketing Vendita?

With just a few clicks, you can create an attractive and functional website with a template that is already laid out for you. You can also choose from a variety of pre-made landing pages, or use one of the many pre-made HTML and CSS templates.

What sets this tool apart from other platforms is the way it brings analytics, optimization, and reporting right into the interface. You can track the results of your web pages, analyze traffic and conversion, and track the success of your marketing campaigns, all from within the platform.

Since the tools are all integrated, it’s a simple matter to move between them to accomplish your daily digital marketing tasks. Plus, you get free backups, free domain privacy, and free support via email.

How can you use it?

Here’s a quick guide to help get you started with Marketing Vendita.

Set your campaign objective and keywords.

In a nutshell, your campaign objective is the reason you’re doing the campaign. Is it to gain brand awareness for a new product line? To increase sales of an existing product? To gain customers for a B2B business?

Your keywords are words and phrases that are relevant to your campaign objective. For example, if you’re trying to grow your brand awareness for a new product line, you might want to use the keyword “protein powder.”

Choose an ad group.

Just as when you make an offer on Craigslist, you’ll want to choose an “ad group”, a collection of ads that will be targeted to your selected keywords.

An ad group should contain a mix of ads, from different platforms and devices, so that you can reach your target audience regardless of whether they are on a mobile phone, tablet, or computer.

Set a budget and schedule.

You can set how much you’re willing to spend on each click, but you can’t control when your ads will appear.

To avoid disappointment, you might want to set a budget and schedule so that you can optimize your advertising dollars. If you don’t set a schedule, your ads could appear at any time, which could lead to wasted expenses if you’re not prepared for them.

Use the Search bar at the top to find what you’re looking for.

The top of the screen contains a Search bar – give it a try and see what you can find.

If you don’t know what you’re looking for, it can be a bit tricky to find the information you need. Fortunately, the search bar allows you to search for whatever you’re looking for, within the whole of Marketing Vendita, or within a single tool.

For instance, if you’re looking for a tool to build a website, you could search for “website building” within the Search bar.

Or, if you’re looking for a tool to create an email marketing campaign, you could search for “email marketing” within the Search bar.

On the left side of the screen, you will find various tools and features that can help you accomplish your daily digital marketing tasks. When you find what you’re looking for, click on it to see more information and to use the tool.

For example, if you search for “website building” within the Search bar, you will see that Google Web Designer is one of the results that appears. If you click on it, you can begin using this tool to build a website.

Choose a tool.

Once you’ve located the tool that you think will be the best fit for your needs, click on it to see more information about it.

Each tool within Marketing Vendita has a number of features, designed to make life a bit simpler for busy businesses. After you’ve picked out the tool that seems the most appropriate for your needs, take some time to explore its features, and familiarize yourself with how to use them. A few tools, such as BuzzSumo, only require that you enter a handful of keywords, while others, such as Google Analytics, demand a bit of an in-depth knowledge. With just a few tools under your belt, you’ll be able to tackle any type of marketing task, at any time, from any place, utilizing any device (tablet, laptop, or mobile phone), and from any location, as long as you have an internet connection.

Once you’re confident that you know how to use each tool within the platform, you can begin to build out your digital marketing strategy, with the ultimate goal of boosting growth and conversions, and lowering costs, while simultaneously increasing the impact of your campaigns.

Try out the different tools.

If you’re new to digital marketing or if you feel like you need a bit of a primer on the different tools and platforms available, click here to access a list of the different marketing tools available for free.

Whether you need a specific tool to create a landing page, gain website traffic, or want to analyze the results of your campaigns, you can find the tool that will help you. The best part? You can continue to test out various tools, as often as you need, for free.

Even though you can use free tools to get started, you should consider investing in a toolkit, such as the one offered by Marketing Vendita, as soon as you can. Not only will this help you become more effective at marketing your business, but it will also allow you to more easily track the performance of your marketing efforts, and determine, accordingly, the next steps you need to take. In other words, investing in a toolkit makes a lot of sense.

Use the different tools to your advantage.

To get the most out of each tool, you need to use it to its fullest extent. For instance, if you’re doing an email marketing campaign, you might want to put together a spreadsheet, with the contact details of all of your recipients – this way you can make sure that every tool within the platform is being used to its fullest extent, and that you’re not missing out on any leads.

Each tool within the platform has its unique features, its own special sauce, if you will. When used together, these features can help business of all sizes find success online.