Marketing University: The Complete Guide to Online Marketing Courses

If you’re like me, you’ve probably heard of the famous Kellogg’s Pop-Tarts slogan, “Life isn’t bland, it’s tart.” Well, the same concept can be applied to online marketing courses. A lot of the courses that you’ll find online are very basic, generic, and tend to follow a cookie-cutter approach. However, you’ll also discover a whole range of courses from very reputable providers that offer in-house training, as well as live chats, forums, and Q&As with teachers.

There’s a lot more to marketing than simply having a website. The key to succeeding as a marketer is by continually learning and expanding your knowledge. Unfortunately, a lot of the popular courses that you’ll find online don’t do this. They teach you the basics and then leave you to find your own way. While that may be suitable for someone who’s just entering the field, it won’t help you grow as a professional. Today, I’ll tell you about Marketing University, a marketing training website that offers a range of courses from the very reputable University of California.

The Complete Guide To Online Marketing Courses

Let’s get into the meat of this article, shall we? As a marketer, you’ll no doubt be aware of the different types of online courses that are out there. Some of these are free, some require payment (usually in the form of a subscription or payment every month). Some provide a certificate upon completion, while others don’t. So, if you’re looking to enter the field or are keen to further your knowledge, you need to carefully consider what’s on offer.

UC Online Marketing Certificate Program

One of the courses that I recommend is the Online Marketing Certificate Program from the University of California. This is a fairly new program, but already boasts a very high rating on Coursera. It’s one of the few programs that I’ve found that offer a truly integrated experience, combining education with practical application in an easily accessible, online setting. This is also reflected in the flexible nature of the curriculum, which allows you to choose your own path, as well as the emphasis on gaining real-world experience. Most importantly, the program sets you up for life in the field, as 80% of the coursework is drawn from recent industry examples and case studies.

What Is Marketing?”

Before we get into the nitty-gritty of marketing, it’s important to know what it means. According to Merriam-Webster, marketing is “the process of promoting products or services to consumers.” In simpler terms, marketing is “the action of attracting customers or potential customers to your business.”

If you’re interested in a career in marketing, you’d do well to look into one of the reputable online marketing courses that I’ve described above. With that in mind, let’s examine each part of the process in more detail.

The Role Of Marketing Research

An integral part of the marketing process is market research. Market research is all about gaining valuable information about your target audience, their needs, wants, and behaviors. This can be done through various means, including:

  • Surveys
  • In-depth interviews
  • Focus groups
  • Product Useage
  • Customer Service Surveys
  • Interviews With Industry Experts
  • Customer Journey Maps
  • Economic Analysis
  • Behavioral Analysis
  • Customer Segmentation
  • Market Surveys
  • And the list goes on

The importance of gathering this information cannot be overstated. Without having a clear picture of your target audience’s needs and wants, you’ll have a difficult time designing effective marketing campaigns. You can use this information to determine the type of content that your target audience finds most valuable, as well as the type of offers that they’re most likely to respond to. Simply put, without good, solid marketing data, you’re flying blind.

Create A Vision And Long-Term Goals

Setting some long-term goals for yourself is a fantastic way to ensure that you stay motivated while pursuing your marketing education. You can do this as a part of the coursework, or you can set individual goals. The key is to make sure that these are SMART (Specific, Measurable, Achievable, Realistic, and Timely). For example, if one of your long-term goals is to have a successful marketing career, make sure that you set a goal for yourself that is measurable along the way. Maybe you’d like to launch your own blog – the best way to do this is with a free WordPress blog, which you can set up in less than five minutes. You can also use tools like Google Analytics to track the progress that you’re making towards your goal.

Design A Strategy

A strategy is a plan of action designed to achieve a specific goal. The term originates from military strategy, where a general would lay out a plan of attack, allowing the troops to more easily adapt and adjust to changing circumstances. A well-designed strategy will ensure that your marketing efforts are more effective. It will also help you identify the best use of time and resources, as well as the best approach for reaching your target audience. A good strategy will form the foundation of your marketing plan, no matter the medium or platform that you choose.

Determine Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are quantitative indicators that can be used to determine the effectiveness of a marketing campaign. These include:

  • Sales
  • Costs
  • Revenue
  • LTV (Loan to Value)
  • CVR (Conversion Rate)
  • CL (Conversion Cost)
  • Demographics
  • And the list goes on

You’ll determine which KPIs to use based on your research into your target audience’s behaviors, habits, and lifestyle. Once you’ve determined the KPIs, you can use them to track the success of your marketing campaign, as well as adjust your strategy, if necessary. For example, if you’re using Google Analytics to track the performance of a blog post, you might look at the number of times the blog post’s been viewed, as well as the commenter’s engagement with the content – the more comments, the more engaged the readers!

Create Marketing Material

Now that you have a clear picture of your target audience, you can create marketing material, such as:

  • Blog posts
  • Videos
  • Podcasts
  • Case studies
  • Press releases
  • Website content
  • E-books
  • And the list goes on

Depending on your target audience, you might want to create content for several platforms, such as:

  • Blogger
  • Stumble Upon
  • YouTube
  • Twitter
  • Pinterest
  • Vimeo
  • Dailymotion
  • Squidoo

Use your media to promote products and services that are relevant to your target audience, and that will help them make better buying decisions. Create high-quality, polished content that will appeal to your audience. Make sure that your content is engaging, and that you develop niche websites, blogs, and social media accounts that will draw in your target audience, and keep them coming back for more.

Distribute Your Content

Once you have content that is polished and ready to be distributed, you’ll want to: