In today’s digital world, sales are just as much a part of marketing as ever before. The difference is that the role of sales has changed. Gone are the days of one-shot, get-acquired-quickly salespeople. Instead, today’s savvy buyer is researching products, comparing features, and then negotiating a deal that works for both parties.
If you’re looking to track and analyze online sales performance, you’ve come to the right place. We’ve curated a list of ten marketing tools that can help you stay organized, monitor, and analyze the effectiveness of your marketing strategies.
This tool from Wistia is one of the best overall platforms for marketing analytics. Similar to Google Analytics, but focused more on sales as a whole, including conversion, lead nurturing, and marketing funnels.
This tool can help you understand user behavior, and how that relates to the effectiveness of your marketing efforts. For example, you can use Clicktale to gain deep insights into the behavior of your website visitors. You can track the paths that your users take as they browse your website, from the moment they land on the front page to when they convert to a lead, or when they drop off the radar.
Track and analyze all the actions your users take on your site. See where they pause most, whether it’s on an image or text-based page, and how long they spend there. You can map out the entire user journey and identify key moments when you can grow your business the most.
As the name suggests, this is a tool that helps you manage and track your leads. Similar to a tool like HubSpot that helps customers find the information they need, quickly and easily, Leadbox helps salespeople and marketers better understand and manage the funnel of potential customers.
The difference is that you, as a marketer, have a specific need for this tool: you want to know who your leads are, where they’re coming from, and what actions you should take next to convert them into paying customers. You can use Leadbox to efficiently keep track of all your leads, from the initial contact to the follow-up tasks to close the deal.
If you’re looking to establish yourself as an expert in digital marketing, then HubSpot is the tool for you. At least, that’s what HubSpot’s success story would have you believe.
This tool is popular because it helps businesses of all sizes build and track marketing campaigns from top to bottom. You can use HubSpot to build and track marketing plans, from inspiration all the way to conversion. You can set up and track automated workflows so that every team member can stay on top of the most important work while also gaining a full view of the entire process.
As a marketer, you’ll find it extremely helpful to use HubSpot, as it lets you see everything you need in one place. Whether you’re a B2B org or a small emerging business, HubSpot’s Marketing Analytics can help you accurately measure the success of your marketing campaigns and operations. In short, HubSpot can help you become more proficient and efficient in your role as a marketer.
Optinmonster is a tool that helps you easily and effectively build your list of email subscribers. The easy-to-use platform lets you upload a list of contacts that you need to grow your business. Then, you can set up email campaigns, using tools like MailChimp, that will allow you to send out periodic emails, containing valuable information that your audience will value.
The beauty of Optinmonster is that it takes the complexity out of the process. Rather than having to build your list manually, and then hunt down your subscribers, you can use Optinmonster to quickly and effectively reach out to your audience, and convince them to subscribe to your email list.
If you’ve been searching for a tool to help you grow your email list, and haven’t found one that fits your needs, then Optinmonster is a tool that you should try out. It can help you build a larger audience, and eventually grow into a full-blown list, of potential customers, who are interested in your product or service.
5. Mad Mimi
Mad Mimi is a web-based platform that helps you analyze the performance of your website and digital marketing efforts. Similar to Google Analytics, but tailored more towards marketing campaigns and inbound methodology in general.
Mad Mimi provides inbound marketing tools and dashboards that help you track the performance of your marketing efforts. You can set up customizable traffic and performance dashboards, as well as gain deep insights into the behavior of your website visitors. This tool allows for easier comparison of traffic and conversion rates, between different channels, like social media or a search engine.
Mad Mimi is tailored towards marketing practitioners, who are looking to analyze the performance of their campaigns and strategies. However, it’s still very easy to use, and provides a good starting point for marketers, who are new to inbound marketing and looking to learn more.
MarketingMojo offers a free 14-day trial, so you can try it out without risk. This tool is geared towards B2B marketers, who need to track the performance of their online marketing campaigns and strategies.
MarketingMojo is a digital marketing platform, that provides inbound marketing tools, like marketing dashboards, so that you can easily and effectively track the performance of your marketing campaigns and strategies. Similar to HubSpot, but with a focus more on marketing performance, including lead generation, nurturing, and engagement.
If you’re looking to establish yourself as an expert in digital marketing, and don’t want to invest in proprietary software, then MarketingMojo is a tool that you should try out. It makes the process of analyzing and reporting on the success of your marketing efforts, easy and straightforward.
Salesforce is another platform, that can help you easily build and manage your list of leads and customer contacts. This time, we’re not talking about a tool to help you manage your email campaigns, but a whole platform that can help you grow your business.
Salesforce Marketing Cloud, which is a part of Salesforce CRM, is ideal for B2B marketers, who need to build and track their inbound marketing campaigns. This platform provides you with a central location that houses all of your customer information, and makes it easily accessible for your marketing and sales teams. It also serves as the backbone of your marketing and sales automation.
Depending on how advanced you want to get, you can choose between several plans, that range from free to $20 per user per month. If you’re just getting started, then the free option will do you just fine.
Marketo is the tool that marketing pros use to efficiently build and track their email marketing campaigns. The platform provides you with a robust API, that can be used to integrate web, mobile, email, and social channels, into one cohesive, automated marketing process.
If you’re looking to establish yourself as an expert in digital marketing, and don’t want to spend a large sum of money on a tool suite, then Marketo is a platform that you should try out. It makes it easy for you to create automated email marketing campaigns, from scratch or using templates, and track their performance from start to finish.
Marketo is tailored towards marketing practitioners, who are looking to build and manage automated email marketing campaigns. However, if you’re just getting started, it’s still easy to use, and provides a good starting point for marketers, who are new to email marketing.
The advantage of Marketo, is that it provides you with a robust set of tools, that make it easy for you to launch your automated marketing campaigns, without having to spend a lot of time figuring out the kinks. All you need to do, is use the platform and enjoy your new, streamlined approach to online marketing.
9. Omnichannel Marketing
Omnichannel Marketing is a platform that helps you analyze the performance of your inbound marketing and sales campaigns, across all the channels, that you use to communicate with your customers. Similar to Mad Mimi, but with a focus on inbound marketing and multichannel performance.
Omnichannel Marketing provides a single dashboard, that gathers performance metrics, like website traffic, social media activity, and email open and click rates, to create a full picture of your inbound marketing and sales performance.