How to Market Online Courses for Profits

For-profit online courses are a great way to generate secondary income or to make extra cash. The courses are fairly easy to create and can be submitted to different online marketplaces for free. You can set your own schedule and work remotely. If you’re looking to create your own online course, then read on for some helpful tips on how to market and sell it successfully.

The Ultimate Guide to Creating an Online Course

If you’re looking to create your own online course, then it’s important to consider a few key things first. One of the most important things to do is to create a quality course that will be valuable to people. To create a quality course, you need to do a little bit of research and familiarize yourself with some industry terms. After all, you’re entering the world of online learning and e-commerce, so it’s important to know what these terms mean.

Below, you’ll learn about the different kinds of online courses, how to position yourself as an expert, and what you should include in your course. You’ll also discover some of the most lucrative and popular niches for online courses.

What Is an Online Course?

An online course is an engaging, interactive series of lessons or seminars that can be accessed and studied from anywhere. The course usually focuses on some niche topic like digital marketing or copywriting. The course can contain anywhere from a few lessons to dozens of lessons. Typically, an instructor will post new lessons on a regular basis. In addition, you can expect to find quizzes, exercises, and projects that can be completed at your own leisure. An online course has a few key differences from a typical video tutorial or webinar. The most obvious difference is that you’re interacting with and learning from other people through the medium of online text. Therefore, you’re not just watching videos or listening to podcasts. You’re engaged in the learning process.

Why Do I Need An Online Course?

Even if you’re not familiar with the term, you’ve probably been in the situation where you needed an online course. Maybe you were seeking advice on a certain project and didn’t have the time to find the right person. Or perhaps you needed a quick proofing lesson before you published your latest blog post. In these situations, you would’ve gone to an online course provider to find the course that best suited your needs. And that’s exactly how online course providers make their money. They provide courses for a wide range of niches and topics. When you register for the course, you’ll get a free tutoring session with a tutor who will help you find the right course for your needs.

The Different Kinds of Online Courses

Depending on your needs and the kind of results you’re looking for, you can determine what kind of online course you need. For example, if you’re seeking career guidance, you might want to take an accredited bachelor’s degree program in business administration. But if you’re seeking marketing tips, you might want to consider an online course that teaches you the ins and outs of online marketing. Each type of course has its perks and quirks. Below, you’ll learn about the different kinds of online courses and which one is best suited for your needs.


Traditional online courses are accessible to anyone with a computer and an internet connection. The students typically get individualized attention from an instructor who delivers the course material in a traditional classroom setting. The courses are generally divided into several chapters with a set of assignments that can be completed at your own leisure. Typically, the courses don’t require any real-life work experience to complete but aim to teach you the theory behind the practice. The biggest perk of traditional online courses is that they’re generally a lot less expensive than other types of online courses. You’ll find fewer restrictions when it comes to taking a traditional online course. For example, you don’t have to take the course during the school year or at a certain time.


Blended online courses are a combination of the two previous types of courses. The instructors usually create short videos to accompany the text-based lessons. In addition to that, some blended courses offer live chats with the instructor or other students during certain times of the year. The biggest perk of blended courses is that they combine the individual attention of a face-to-face course with the convenience of online learning. Since the videos aren’t as extensive as those of a traditional course, students can access the videos at their convenience and study them whenever they want. Some online learners even prefer blended courses because they feel that the videos enhance their learning experience. The main drawback to blended courses is that they require more effort to create. You’ll need to find a tutor who can help you through the complicated process of creating the videos. In addition, you can’t control the pace at which the course is delivered. It will largely depend on the instructor’s schedule. However, with the right planning, you can make sure that you get the benefits of a blended course without any of the drawbacks.


Most people have probably heard of videos and how they work. Videos are one of the simplest and most popular ways to create an online course. Instead of teaching you the theory behind the practice, videos typically serve as a quick video tutorial. You can also find videos of people providing advice on a wide range of topics from fashion to fitness to marketing and business. You can register for a YouTube channel and, in the meantime, search for an instructor who will tutor you one-on-one through video tutorials about your chosen topic. The biggest perk of videos is that they’re easy to find and watch. Just type in the topic you’re seeking guidance on and you’ll get a list of relevant videos. In addition, since videos are such a popular and easy-to-access form of content, it’s a great place to grow your audience.


Another popular and easy-to-access source of content are podcasts. Just like videos, podcasts can be used to teach you about a wide range of topics. However, podcasts are usually much more in-depth than videos with regard to teaching you the theory behind the practice. In some instances, you’ll even need a decent microphone to be able to hear the details of the instructor’s voice. In addition, podcasts are usually much more expensive to produce than videos. For that reason alone, they are generally less accessible to the public.


Blogs can be used to not only teach you about a variety of topics but can also be a great place to look for career guidance. Like videos and podcasts, blogs can be used to educate you about the theory behind the practice. In addition, you can find a variety of free blogging platforms like WordPress that are accessible to anyone with a decent internet connection. The biggest perk of blogs is that they’re a quick and easy way to establish yourself as an expert in your chosen field. Instead of taking a traditional route to acquire knowledge, you can find a blog that deals with your chosen topic and build up your expertise. People love to find an expert in their field and read their blog posts for advice and guidance. In most cases, you’ll be able to find a suitable blogging platform for free.

How to Market An Online Course

Once you’ve decided what kind of online course you’ll need to create, it’s time to figure out how to market and sell it successfully. Below, you’ll learn about some of the most effective strategies that can be used to market an online course.

1. Create a Quality Product

If you want to succeed as an online marketer, you need to create a solid product that will be worth your customers’ time. When someone chooses to pay for your product, that’s usually an indication that they perceive value in what you’re offering. To create a quality product, you need to familiarize yourself with a few key tips. For example, you should research the value that your product will provide to your target audience and create a clear value proposition. In addition, you should learn from the best. That’s why you should consider pursuing an accredited degree in business administration. The most reputable and best-known universities in the world often crank out hundreds of thousands of college students every year. These are the people who will become your future customers and fans. By achieving academic excellence and obtaining a valuable degree, you will easily become a highly sought-after expert in your chosen field. In short, people value quality. So, to create a quality product, you need to do a bit of research and find the best quality suppliers who can help you achieve your goals.