When you run a clothing line, it’s not easy to know where to start when it comes to marketing. After all, you’re in the clothing business to make money, not to grow a social media following!
But if you want to see your clothing line succeed, you need to understand how to market it online. Luckily for you, we’re here to help with six effective tips on how to market your clothing line online.
Pick A Niche
When you establish your clothing line, the first thing you should do is pick a niche. What is a niche market?
A niche market is a segment of the population that buys your clothing line. So, if you’re creating an athletic wear line, then you should target men between the ages of 18 and 30 who participate in sports. Likewise, if you’re creating a fashion-related clothing line, you should target women between the ages of 18 and 34 who are interested in fashion and trends.
Why should you pick a niche market? Well, you can’t expect your clothing line to appeal to everyone. If you want to succeed in the clothing industry, then you need to find a niche where you can gain a following. By identifying a specific group of people who will buy your clothing line, you will be able to create clothing that is guaranteed to appeal to them. And if you can capture their attention, you can pretty much be sure that they will be back for more.
Develop A Facebook Page
After you’ve picked your niche, the next thing you should do is develop a Facebook page for your clothing line. Why Facebook? Well, it’s the largest social media network in the world, reaching over 1 billion monthly active users. And did you know that people who use Facebook see an average of 12 ads every day?
If you want to market your clothing line online, then Facebook is the perfect place to do it. Not only does it have the largest audience, but it also offers the opportunity to target the audience based on their interest. So, if you’re creating an athletic wear line, then you can target men who participate in sports. And if you’re creating a fashion-related line, then you can target women who are interested in fashion and trends.
But wait, there’s more! Mark Zuckerberg, the founder of Facebook, said that he doesn’t think companies should focus on gaining customers, but rather, expanding their networks. In other words, you don’t need to just focus on getting people to like your Facebook page, you should also be developing relationships with them. And what’s the best way to do that? Through sharing content that they will find valuable and entertaining.
Curate High-Quality Content
If you want to succeed in the clothing industry, then you need to be creating content that is both valuable and entertaining. Now, we’re not suggesting you throw together some funny quips about your clothing line and call it a day. But, rather, you should find ways to connect with your audience on a more personal level. For instance, if you’re writing about fashion trends, then you should be including photos of yourself wearing the fashion items you’re discussing. Or, if you’re discussing specific products, then you should be including those items in your articles.
Additionally, you can take this content and use it to establish yourself as an authoritative voice in your industry. If you’ve amassed a following on social media, then you can use your platform to become an authoritative voice in your industry. Through using your personal Facebook page or website to establish yourself as an industry expert, you can slowly increase your clout among your peers.
Use Keywords In Your Headlines And Descriptions
As we mentioned above, if you want to market your clothing line online, then you need to be using keywords in your headlines and descriptions. This will help your articles stand out from the rest and allow you to connect with your audience more effectively.
Additionally, you can use tools like Google Keyword Planner to discover the most suitable keywords for your industry. Don’t just enter your target audience, but also, the industry itself. This will help you find the right keywords that will lead you to discoverability. When someone searches for a keyword you’ve chosen, your article will appear at the top of their page.
Build A Tribe
As we mentioned above, you don’t need to just focus on drawing in a one-sided audience. Rather, you should be developing relationships with your audience and engaging with them on a personal level. One way to do this is through inviting them into your tribe. What is a tribe?
A tribe is a group of people who share a common interest. If you’re marketing your clothing line, then you should be inviting people who share your niche into your tribe. For example, if you’re creating an athletic wear line, then you should be inviting men into your tribe. If you’re creating a fashion-related line, then you should be inviting women into your tribe. And don’t just limit your invitation to those within your niche. You can also invite people who share your niche but are not yet connected to the fashion industry into your tribe.
Once you’ve established your tribe, you can use social media to engage with your audience. You can also use your blog to share content that is valuable and entertaining and establish yourself as an industry expert. Don’t just write about fashion trends and products, but write about those topics in a way that will be worth the reader’s time.
Additionally, you can use social media to find influential people within your niche. If you want to be seen as an industry expert, then you should be reaching out to those people and inviting them into your tribe. These are the people you need to be associating with in order to be seen as an authoritative voice in your industry.
Last but not least, we have retargeting. What is retargeting?
With retargeting, you’re essentially using marketing analytics to display advertisements to people who have already shown some interest in your product. To put it simply, retargeting is when an advertiser pays for ads to appear on websites and mobile apps that their customers visit and engage with content on. So, if you’ve been reading our blogs for a while and want to continue buying our clothing, then you can follow the instructions below to have Facebook display ads for Arise Bedding in your news feed.
To follow these instructions, click on the hamburger icon () in the upper right corner of your Facebook page. From here, you can select Settings > Ads. In the Ads section, you’ll see a list of the products and services that Facebook thinks you’re most interested in. Next to each item, you’ll see “This ad will appear in your news feed on…”. Simply click on the little blue i icon to the right of each ad to see what Facebook thinks you’re most interested in.
Here you can also turn off the ads you don’t want to see. And then, finally, scroll down to the bottom of the page and click on the blue subscribe button to sign up for email updates from Facebook.
Now, you might be wondering, “What’s the point of all this? I’m a small business owner, and I don’t have time to fool around with all this.” We understand, but before you go, here’s one more thing. If you want to see your clothing line succeed, then you need to be thinking about how to market it. By taking the time to learn these 6 tips, you’ll be able to develop a solid foundation for your business and be able to start seeing results very soon. Good luck out there.