If you’re new to the field of online marketing, then the first thing you’ll want to do is to stock your desk with all the necessary supplies. These are the things you’ll need to get started, and they aren’t expensive. While many of these items can be found at retail stores, some can only be bought in bulk from a supplier. So it’s important to know where to look for the best deals when buying online.
Marketing Software & Databases
To be able to run an online marketing campaign, you’ll need to have a marketing platform in place. Marketing software can do a lot of the heavy lifting involved in online marketing, making your life a lot easier. The right marketing software can help you create automated emails, manage your social media accounts, and perform A/B testing, which lets you see which campaigns perform the best and then uses that data to optimize future campaigns. Having a marketing software program will also allow you to import campaign data, which in turn allows you to track the results of previous campaigns and use that information to improve future results. Marketing software makes running an e-commerce store more convenient because all of the data is accessible from one place. You’ll no longer need to log onto several different websites to check on the status of your orders, obtain customer feedback, or even just to see your sales figures. The right marketing software can help you close more sales and improve your bottom line.
Marketing Analytics
Even if you have the best of the best marketing software, you’ll still need to be able to analyze the data it provides. In order to do this, you’ll need marketing analytics. Marketing analytics is the application of statistics and data science to marketing, allowing you to evaluate the results of your marketing efforts and make informed decisions about future strategy. The right marketing analytics tool can give you the insight you need into exactly what is and isn’t working with your marketing campaigns, allowing you to make changes accordingly. Some of the more popular marketing analytics tools include Google Analytics, MixPanel, and HubSpot Marketing.
Pricing Analytics
If you’re running an e-commerce store or doing any kind of business online, then you’ll need some way to track your expenses. In order to do this, you’ll need pricing analytics. Pricing analytics is the application of statistics and data science to the field of business, giving you the insight you need into exactly what items are selling for and which ones aren’t, as well as the ability to change the pricing on any product without risking a loss in revenue. The right pricing analytics tool can help you find the perfect price point for your products, maximize your profit margins, and determine which products are selling and which aren’t. Some of the most popular pricing analytics tools include Flurry, Google Analytics, and Shopify.
CRM (Customer Relationship Management)
A customer relationship management (CRM) database is an important part of any online marketing arsenal. A CRM database is a structured collection of customer data that enables you to have a better understanding of what is and isn’t working with your marketing strategy. The right CRM database can help you organize customer data, such as purchase history, order information, email correspondence, and social media activity, into one place so you can easily access it whenever you want. CRM is a broad term, covering a variety of functions including marketing, sales, and customer service, and as a result, there are a number of different CRM databases out there that can be used for completely different purposes. A good CRM database will have all the tools you need to manage your whole customer experience, from the first click to the last, including; email marketing, marketing automation, web analytics, and more.
Website Builder
If you’re just getting started and don’t have the budget for a full-time web developer, then you can use a tool like Squarespace to build a professional-looking website with all the features you need for your online marketing campaign. Squarespace provides all the HTML and CSS code you need to build a fully functioning website, as well as the design templates you need to get started. All you have to do is upload your content and connect your social media accounts and you’re done!
One of the best things about Squarespace is that it offers a Money Back Guarantee if you meet the deadline for your refund request. Squarespace also offers a dedicated customer support team that is available via telephone, email, and live chat, providing you with the convenience of getting all your questions answered without having to wait until another customer service representative is available. With Squarespace, you can get your website up and running in no time, and for less than the price of a cup of coffee per day.