How to Market a Company Online – A Guide for Newbies

If you’re looking to enter the world of online marketing and are new to the game, then this article is for you. We’ll cover everything from the basics of marketing a company online to helping you find the right fit for your business.

The Basics Of Online Marketing

Before you put all your efforts into marketing, it’s important to first understand what makes up marketing and the roles that play in it. Simply put, marketing is everything you do to make a business successful. It ranges from advertising to social media to email marketing and website building. You’ll be doing a lot of these things to market your company, so it’s important that you understand what each one is and its place in the marketing process.

Keyword Research

One of the first things you’ll need to do to properly market a company online is to research keywords. If you want your content to reach a certain audience, then you’ll need to use keywords in your articles, social media posts, and website content to attract those people. You can use free tools like Google Keyword Tool to find the right keywords, enter your URL, and start getting instant feedback on how to improve your content’s SEO.

Competitor Analysis

One of the first things you should do before you begin pitching your product or service is to analyze your competitors. Why? It’ll give you a good indication of what is working and what needs to change. If you want to enter the world of online marketing, then you should take the time to look at competitors’ websites and read their content to get a feel for what is working and what needs to be altered.

Content Marketing

If you’re new to marketing, then you’ll most likely be creating content to market your company. The good news is you have endless content ideas that you can pull from. It doesn’t matter if you’re writing a blog post, creating a YouTube video, or writing a novel – you can use something to promote your company and get the ball rolling.

You’ll be using several mediums to reach your customers and potential customers, so make sure you’re comfortable with a variety of platforms. Don’t worry – there’s no need to learn how to code to market a business. You can use content marketing tools to make it easy for you to curate and schedule blog posts, create videos using services like YouTube or Canva, or build a virtual office using services like HubSpot or Zoom.

Scheduling And Tracking Activities

To ensure you’re keeping your content fresh and interesting, you’ll need to set some regular writing hours. Even when you’re not regular, you should try to write at least twice a week to keep the content coming. Set aside time for a break and you’ll likely find that your content starts to flow naturally.

Once you’ve got your content flowing, it’s time to start scheduling your marketing activities. You’ll need to set aside time to do the following things:

  • Research keywords
  • Competitor analysis
  • Content curation
  • Blog post writing
  • Email marketing
  • Social marketing
  • Marketing plan development

The sooner you start doing this, the less stressed you’ll be in the future when it comes to marketing and the more you’ll enjoy the process. Instead of dreading the thought of marketing, learn to look at it as a positive activity that will provide you with a greater understanding of your customers and potential customers. If you’re new to this game, then simply follow these simple steps and before you know it, you’ll be entering the world of profitable marketing and growth.