You have a dream. You realize it’s a big dream, but you know in your heart that it’s going to happen. One day, you’re going to wake up and open your laptop. There will be a knock at the door. It will be your fairy godmother, bringing you a suitcase filled with the most beautiful clothes you’ve ever seen. You’ll be driven to work, and when you get there, you’ll find your colleagues have been waiting for you. They’ve been working hard all this time, eager to show you what they’ve created. You’ll be overwhelmed by what they’ve made for you, and before you know it, your clothes are gone, and it’s time for lunch.
Sound too good to be true? It’s not. Believe it, or not, but that’s how it goes with most online ventures. You might have heard of ShoeDazzle. The platform makes it easy for anyone to design and sell their own custom shoes. When you get to the checkout, you’ll be asked to select a shoe silhouette that you like (for example, an 8.5). The platform will then adjust the color and the style of the shoe to fit your needs. All you have to do is provide the company with the dimensions of your feet (to ensure the shoes fit). They’ll take care of the rest. You’ll receive your order and be on your way to having your very own pair of custom shoes.
The Importance of a Marketing Plan
Marketing. What is it? It’s all the methods you use to bring in new customers to your shop. Whether you decide to use traditional methods (i.e., print publications, radio ads, or billboards) or technological methods (i.e., search engine optimization, webinars, or email campaigns), there is a strategy you can follow to ensure you are reaching your target audience.
A strategy without a plan is similar to a cruise ship sailing without a course. Sure, you might be able to get somewhere, but you’ll probably end up off course and lost. A good marketing plan can help you avoid this. It can serve as a road map to ensure you are reaching your customers with the right message at the right time. It can help you analyze the success of your marketing efforts, and it can serve as a reference point when you’re trying to figure out where to focus your attention next. What is it you are trying to market? Your product? Your service? Your webinar?
A good marketing plan can help you decide, aye, it can help you decide. You don’t want to rush into anything without a plan, do you? You need to take your time and think things through. Maybe you’ll even try a little of this and a little of that, see what works best for you and your business. That’s how you find out what marketing method is going to be most effective for you.
Traditional Versus Digital Marketing
You might be wondering whether or not to invest in traditional or digital marketing for your business. You could put together a good case for each side. Let’s take a look. Traditional Marketing, or Marketing The Hard Way.
Why invest in traditional marketing? It’s a good question. You could say that, in this case, your customers have already seen a lot of your advertising. Maybe you’ve been in the newspapers, on billboards, or on radio stations. You might have even hired a public relations firm to help get the word out there. Your customers know who you are and what you offer, but that doesn’t mean they know everything about you. If they want to find out more, they have to go through some hoops. They have to remember your name, and they have to go online to research your company. This is why you should always be putting out new content. Create articles, write blogs, or record a podcast. Keep the ball rolling. The more you can do to keep your name in their minds, the better.
On the other hand, digital marketing, or Marketing The Easy Way.
Why invest in digital marketing? It’s a good question. Maybe you’ve heard of SEO (search engine optimization). When your customers search for the products you offer, your firm shows up on the first page of results. This might not seem like a massive advantage, but considering how many people there are searching for your products every day, the number could be pretty high. Your customers can find you with the click of a button, and all they have to do is type in your niche. It’s like they knew you were the only one who could help them.
Being found on the first page of search results is highly valuable. You could argue that it’s actually worth tens of thousands of dollars, maybe even more. What would you need to do to achieve that? You would need to build a brand. One with presence. You need to put the work in to ensure that your customers come back for more. Create high-quality content regularly. Engage with your customers on social media. Respond to their questions. Make them feel like you understand what they’re going through and that you’re there to help them.
Is it worth investing in digital marketing? Most definitely. If you want to see your name in lights, you have to invest in digital marketing. Do you need to invest heavily? No. It’s all about what you can afford. A smaller investment could pay huge dividends. The trick is to find a marketing channel that suits you and your business.
Launch an online clothing store the right way. You need to do your research, build a list, and study conversion. When you do, you’ll be able to plan a course for bringing in new customers and increasing store traffic. Ensure you have a plan, or else you’ll end up losing a lot of money and effort.
Traditional marketing is all about bringing in new customers. It’s all about getting the word out there. Create ads, write articles, or go on the radio. It’s all about getting the eyeballs on your product. Make sure you have everything you need to get the word out there. Once you do, sit back and enjoy the influx of new customers.
On the other hand, digital marketing is all about keeping existing customers. It’s all about converting those eyeballs into buyers. The more you can do to keep your customers engaged, the more you can do to encourage them to purchase your product. Create content that is both valuable and interesting. Build trust. Establish yourself as an expert in your industry.