If you’re looking to enter the lucrative world of online selling, you’ll first need to devise a marketing strategy to successfully compete in the fiercely-competitive marketplace.
Fortunately, we’ve done much of the hard work for you. In this article, we’ll cover every step of the way, from coming up with an idea for an online store to growing a profitable business.
Make A Plan
Like any business, your marketing strategy will rely heavily on the strength of your execution plan. Before you begin executing, be sure to put in place a solid plan and timetable for its development. Having a well-thought-out plan with clearly defined objectives will not only give you an edge over the competition, it will also help you gauge the success of your campaign.
Develop Your Niche
If you’re new to the world of e-commerce, establishing your niche and finding your sweet spot may seem like an impossible task. After all, there are hundreds, if not thousands, of online stores that sell just about everything. To ensure that you stand out from the crowd, find a market segment that has not yet been tapped into by your competitors and build a business around it. Remember: The more focused your campaign, the greater the chance of you successfully carving out a niche for yourself.
Determining Your Target Audience
The key to any successful marketing campaign is establishing a clear connection with your target audience. To do so, you’ll want to examine the characteristics of your ideal buyer, as well as the equipment and technology they use to access your site. Additionally, you should consider investigating possible consumer problems as well as their emotional needs.
Set Up Your Blog
Through a blog, you can gain invaluable insight into your target audience’s preferences, behaviors, and the challenges they might face when using your products or services. Hosting a blog on your website will also allow you to engage with your audience via a new channel and potentially drive them to your store. If you choose to go the blog route, keep in mind that the majority of visits to a blog are driven by search engines, so make sure that your blog content is searchable.
Choose A Hosting Plan
After you’ve developed a solid idea for an e-commerce store and put together a team, you’ll need to choose a hosting plan. In this case, you’ll want to opt for a free platform, like WordPress.com, as it’s easy to use, free, and readily available to the general public. Alternatively, you could go with a premium plan and pay a monthly fee, which will certainly boost your profits as you won’t need to worry about hosting costs.
Decide On A Pricing Strategy
Pricing is one of the key variables that could determine the success of your e-commerce venture. You’ll want to opt for a simple and affordable pricing structure that allows you to keep your prices low while still achieving a decent revenue level. Additionally, you could consider bundling products and offering deals to draw in more buyers and increase your sales. For example, if you sell men’s and women’s clothing in one store, you might want to offer a special sale where both genders are bundled at a discounted price.
Set Up Your Facebook Store
One of the best, if not the best, way to engage with your audience and potential customers is through Facebook. Its algorithm promotes content that is relevant to them, and since they already have an established connection with you, they’re more likely to be interested in what you have to say. Furthermore, you can gain access to a vast audience that may not be as interested in what you have to offer, but are definitely interested in buying your products.
To put it simply, setting up a Facebook store is an easy and cost-effective way to gain exposure and interest in your product. You can either choose to run ads or create an Event for your brand. An event is essentially a promotional post that will appear on your page and may be liked or shared by your followers. Creating an event around an upcoming holiday or special day, such as the birth of a child or the anniversary of your company, is a great way to draw in customers who might otherwise have overlooked your product range. If you run ads, you’ll want to choose a budget that is comfortable for you and ensure that your target audience is viewing your ads in the right places so that you can maximize your return on investment (ROI).
Create Your Website
Your website is, in effect, your store’s online face. It provides vital information about your company, including your branding, pricing, and contact details. Additionally, you can use the platform to build an audience, attract customers, provide useful information, and build a community. In general, a good e-commerce website will include the following elements:
- A clear call to action, such as a Buy Now button or link to a product page
- Simple and intuitive navigation
- Well-written product descriptions that are easy to understand
- High-quality images of your products
- Quick checkouts that ensure a positive shopping experience for your customers
- Shipping options that are easily selected during checkout
- Contact information, including an email address and a phone number
If you want to build a successful e-commerce store, you’ll want to take your time selecting a solid, reliable hosting platform, creating a useful and informative website, and finalizing your pricing structure. Once you’ve got all of that down, you’ll be able to sit back and enjoy the benefits of a booming business.