Whether you’re a seasoned marketer or just starting your career, earning your marketing strategy certification will prove that you have the right mind-set and technical knowledge to succeed in today’s ever-changing world of marketing.
Certified marketing strategists (CMS) understand the need to continually evolve and improve their knowledge base as new marketing techniques and technologies emerge.
By earning this certification, you’ll be able to clearly define your thoughts on marketing strategy, and explain how you’d apply this theory to practice. You’ll also receive 18 hours of expert instruction that is designed to enhance your skills and prepare you for the real world of marketing.
Below we’ll explore why you should get certified, and what employers are looking for in a successful marketing strategy.
Why Should You Get Certified?
One of the main reasons why you should get certified is because it is the only marketing certification that is officially recognized and endorsed by the American Association of Advertising Agencies (4A’s).
The American Advertising Agencies are a professional organization that represents 4,500 advertising agencies in the United States and Canada. They set standards for advertising agencies and also provide certifications to prove that you have the technical knowledge and understanding of marketing.
Their four main certifications are:
- Marketing Measurement
- Marketing Research
- Marketing Analytics
- Marketing Strategy
Each certification has its unique focus, yet all of them are essential for any brand marketer or marketing manager. Earning any of these certifications proves that you have the knowledge base required to succeed in today’s digitally focused world of marketing.
What Are The Main Benefits Of Earning This Certification?
This training covers everything from digital marketing and marketing analytics to marketing research and advertising. So, even if you’re a marketing master, you might still find something new to learn.
You’ll be able to clearly define your thoughts on marketing strategy, demonstrating that you have the theory and knowledge to back it up. You’ll also be able to critically analyze market research data, determine the strengths and weaknesses of a marketing campaign, and suggest future direction for the company.
By earning this certification, you’ll be able to clearly define your thoughts on marketing strategy, and explain how you’d apply this theory to practice. You’ll also be able to critically analyze market research data, determine the strengths and weaknesses of a marketing campaign, and suggest future direction for the company.
How Does This Certification Differ From Competency- Based Training?
Unlike other certification courses, this one focuses not only on teaching you the theory but also giving you the opportunity to hone your skills and prove that you can apply what you’ve learned. For example, you might be given a project, such as creating a digital marketing strategy or a marketing plan, and be asked to show that you can execute on this plan. Or, you might be assigned a company and be given a set of marketing data, such as the website’s analytics or conversion rates, and be asked to use this data to develop marketing strategies.
This hands-on training is beneficial for anyone who is looking to gain in-demand skills that can be used in a career or business. Additionally, working on actual marketing projects throughout the course will help you understand how theory translates into practice, and give you a better chance of applying what you’ve learned.
If you’re just starting your career and looking to gain skills that can be used to land your first job, this certification provides you with a great opportunity to do so. Many companies, especially those in the digital marketing field, are looking for people with a demonstrated background in marketing strategy. This certification will prove that you have the technical knowledge and understanding of marketing, as well as the motivation to continually learn.
Marketing Strategy Job Description
“A marketing strategist is responsible for formulating short and long term marketing plans and budgets, and supervising the implementation of these plans. A marketing strategist also develops and assesses the marketing performance of the organization, and recommends new marketing techniques and strategies. Finally, a marketing strategist works closely with the other members of the marketing team, to ensure that all the pieces of the puzzle fit together. “
A marketing strategy is more than just a set of marketing tactics designed to generate sales. It is a clear plan of action, built on a solid understanding of marketing theory and proven methods of marketing execution. A marketing strategist is responsible for formulating short and long term marketing plans and budgets, and supervising the implementation of these plans. A marketing strategist also develops and assesses the marketing performance of the organization, and recommends new marketing techniques and strategies. Finally, a marketing strategist works closely with the other members of the marketing team, to ensure that all the pieces of the puzzle fit together.
Many marketing strategists end up responsible for the performance of a specific region or market, and play an important role in ensuring that the marketing plans and strategies implemented there are effectively disseminated to other regions and markets. They are generally involved in formulating short-term and long-term marketing plans and budgets, analyzing marketing performance and making recommendations for improving it. Most marketing strategists have a background in marketing or business, often with an emphasis on strategy and analyzing complex performance.
Marketing Research Job Description
“Marketing research is the systematic study of marketing concepts and methods, with the aim of increasing sales and customer satisfaction. This type of activity may involve the collection of current data relating to customers, marketing programs, sales, and market share. “
Marketing research has changed immensely in the past decade. The job description has changed along with it. Gone are the days of simply collecting data and analyzing it. Now, you’ll regularly be asked to formulate strategy, design experiments, and analyze the results of these experiments. While this can still be considered “traditional” research, the skills and tools required are far from it.
It is important to note that marketing research is not simply “market research,” which is a simpler, less-specialized form of marketing research. The two terms are often used interchangeably, but they’re not the same. In simple terms, marketing research is the entire body of work that goes into the study of marketing, while market research is simply a sub-set of that body of work.
Marketing Analytics Job Description
“An analytics manager or strategist is someone who uses marketing analytics and reporting tools to drive marketing performance. They can be directly involved in the design of marketing metrics and measurements, as well as the analysis of those metrics. “
Marketing analytics and reporting are more than just a set of numbers. It is the process of taking a set of numbers and turning them into useful information that will help your company make better marketing decisions. Most marketing analytics professionals have a background in business or economics, with an emphasis on analysis and data interpretation. They are responsible for creating, analyzing, and reporting on various marketing metrics, and presenting these findings in a way that will make the most sense to those who are reading it.
If you’re looking to enter the field and are considering a career in analytics or marketing, this certification will prove that you have the technical knowledge and understanding of marketing, as well as the motivation to continually learn.
How Do I Get Certified?
To get certified, you’ll need to complete all 3 courses listed below, in the order listed.
- Marketing Measurement
- Marketing Research
- Marketing Analytics
Each of these courses is worth between $5,000 and $7,000, and can be taken on either a full-time or part-time basis. You can also audit the courses for free, which will give you an excellent overview of the subject matter without committing to purchasing the entire package.
Where Can I Buy Resources For This Certification?
Now, let’s take a quick look at the necessary resources you’ll need to successfully complete this certification. While there isn’t one specific book or course that you’ll need to buy to earn this certification, there are a few essential resources that you’ll need to have at your fingertips.
The first is a solid understanding of marketing theory. You’ll need to examine and evaluate marketing theories and models, as well as their applicability to real-world settings. To do this, you’ll need to familiarize yourself with at least three marketing books, which can be found on our recommended reading list below.