Have you ever thought about becoming an online marketer? Perhaps you have always dreamed about being able to work remotely and be your own boss, creating the kind of lifestyle you desire. Or perhaps you’ve always thought that online marketing is a tough job and that you won’t be able to make it in the real world. Think again. You might just need to reevaluate your assumptions about what it means to be an online marketer and whether or not this is the right job for you. In today’s world, the lines between marketing and sales have blurred, and now is the perfect time to dive in.

The Growth of Online Marketing

While the concept of online marketing has been around since the early days of the web, it wasn’t until recently that it became widely understood. Thanks to platforms like Google Analytics and Hootsuite, which track social media activity and measure website metrics, respectively. These platforms have made it easier for businesses of all sizes to understand how digital marketing is influencing their customers and what they can do to improve their marketing efforts. Today, with the majority of the population accessing the internet on personal devices like smartphones and tablets, being online is no longer reserved for those who have a paid membership at a large internet service provider (ISP).

According to HubSpot Blogs research, 76% of the population accessed the internet on a mobile device in 2018. In 2021, that figure is predicted to be 83%. Simply having a website no longer guarantees that you’ll be able to connect with your audience, and digital marketers must now consider how to engage with consumers on mobile.

The Growth of Online Marketing and Why You Should Care

While the concept of online marketing has existed since the early days of the web, it wasn’t until recently that it became widely understood. Thanks to platforms like Google Analytics and Hootsuite, which track social media activity and measure website metrics, respectively. These platforms have made it easier for businesses of all sizes to understand how digital marketing is influencing their customers and what they can do to improve their marketing efforts. Today, with the majority of the population accessing the internet on personal devices like smartphones and tablets, being online is no longer reserved for those who have a paid membership at a large internet service provider (ISP).

According to HubSpot Blogs research, 76% of the population accessed the internet on a mobile device in 2018. In 2021, that figure is predicted to be 83%. Simply having a website no longer guarantees that you’ll be able to connect with your audience, and digital marketers must now consider how to engage with consumers on mobile.

Despite all the advancements that make it easier to market on mobile, the job remains difficult. It’s not uncommon for marketers to suffer from anxiety and stress, especially when tasked with growing a brand on a small budget. You’ll need to consider all the moving parts, from creating the perfect landing page to convincing potential customers to purchase your product or service. Luckily, you have the power to automate many of the tasks involved in marketing on mobile. You’ll become an expert in creating automated marketing campaigns that allow you to hit the ground running and avoid overwhelm. Plus, you’ll enjoy the freedom and flexibility that comes with working remotely.

Getting Started In Online Marketing

If you’re serious about online marketing and want to make the most of this opportunity, consider attending a reputable marketing program. With the right training, you will be able to hit the ground running and make an impact in your chosen field. Here are some of the things you’ll learn during an online marketing short course:

SEM vs. SEO

You’ll learn the basics of Search Engine Marketing (SEM) and how it works in comparison to Search Engine Optimization (SEO). SEM includes tactics like pay per click advertising and social media marketing, which you’ll discuss in more detail in subsequent sections. SEO is the process of optimizing your on-site content and promotions so that your website shows up in the organic search results for relevant searches. SEO is a lot more complex than SEM, but if you’re new to marketing or in a rush to get started, SEM is a great place to start. Once you become aware of the basic differences between the two, you can decide which is best for your business.

Content Is King (or Queen)!

As we’ve established, SEO is a lot more complex than SEM. However, there is a lot that you can do with SEM to make your content go viral. You’ll learn how to create pop-up ads that encourage website visitors to engage with your content, whether that’s an original blog post or an article from a popular magazine. As a digital marketer, you’ll learn how to get content published in major publications and how to leverage that content to build a lucrative audience. Content is king (or queen) — it’s what drives business in today’s world. Learning how to leverage content to attract, convert, and retain customers will put you well ahead of the curve.

Not sure what content is best for your business? No problem. You can use the SMART framework to determine the right content for your audience.

If you’re looking to get a head start in the field or wondering what skills you need to succeed, consider reviewing our list of recommended marketing courses. With an accredited marketing degree, you’ll be able to secure a high-paying job in one of the largest cities.