The online marketing services available to businesses today couldn’t be more revolutionary. Never before has there been such a wide variety of options to choose from when it comes to marketing a brand or website.

No longer do you have to rely solely on advertising – you can use digital marketing to get the word out about your business. So how does one utilize these services to their advantage? Let’s examine.

Get a Website And Make It Work For You

The first and foremost step to taking advantage of online marketing services is to get a website. Launching a website means you can easily update content and share news and information with your audience on a daily basis. You should also consider using a content management system to create and maintain your website. With a content management system, you can publish blog posts, articles, and press releases, and keep track of all your content from one place.

Once you have a website, you need to make it work hard for your business. This is where the magic of digital marketing comes in – helping you to grow your business online.

Start A Blog

Blogs are a great way to achieve this. A blog acts like a small business card online, giving you the opportunity to establish your expertise and provide valuable information to your audience. You can also use a tool like Hootsuite to connect with other people who share your interest in a particular niche, and engage with them on a regular basis.

Blogs aren’t just for fun these days – they can be incredibly useful for businesses. According to HubSpot Blogs, 82% of businesses claim that “educating the consumer is the key to growth.” This means that consumers now have a large amount of information available to them, and businesses must do their best to provide valuable content to catch their attention.

Get Social

With social media, you can build a community of people who share your purpose, values, and goals. This is a valuable asset that will help you to establish yourself as an industry expert and provide great value to your audience.

These platforms are also incredibly useful for connecting with other businesses. Through social media, you can begin to establish yourself as an expert in your industry, and potentially collaborate with other businesses.

Regular Blogging Is Key

Although we’ve discussed establishing a blog for business purposes, regular blogging is important for another reason as well. According to the HubSpot Blogs study, 56% of businesses cite “establishing an online presence” as one of the top 3 priorities for 2019.

Establishing an online presence doesn’t just mean having a website – it can also mean contributing to social media platforms on a regular basis.

Regular blogging not only helps to establish your expertise, but provides valuable content to your audience that they will value and come back for more. Regular blogging helps to build credibility and trust, and allow you to connect with potential customers who might not have heard of your business.

Measure And Review Blogger Activity

To determine the effectiveness of your blog, you need to track and review several pieces of data. The first and most basic is the number of views you’re getting – how many people are visiting your blog and how often?

Once you’ve established your blog with a decent amount of content, you can begin to measure the performance of your blog through tracking tools like Google Analytics. You should review this data on a regular basis and determine whether or not you’re going in the right direction.

Analytics provides you with a variety of information, such as the number of times your blog posts have been clicked on, how long people are spending on your blog, and the location of your audience – all of this can help you determine how you’re doing and whether or not you need to change anything about your blog.

Create Email Marketing Campaigns

If you’ve got an email list, you can take advantage of the fact that people are already subscribed to your list and send out periodic blasts of information to keep your audience engaged.

You can use a tool like HubSpot to help you keep track of all your emails, and then follow up with a simple yet effective email marketing campaign. For instance, let’s say that you are a hair stylist in Brooklyn, New York, and you’ve got an email list of over 1,000 subscribers. You can take advantage of this and send out an email with tips on how to grow your business, or tips on how to style hair using the services of the Brooklyn Hair Club. You can even follow up with a discount code for your next visit to the salon.

This is a really simple example, but it demonstrates how easy it is to use email marketing to engage with customers and grow your business.

Use Video Content

Video content is growing fast, and for good reason – people love video.

Videos can be useful for marketing purposes because they are both informative and entertaining – people often have videos lined up to watch before bedtime, or while they’re traveling, so they can get some entertainment while also learning something new.

In case you’re wondering, Google searches for “marketing videos” have increased by 83% between December 2018 and November 2019.

Use Online Surveys

One of the simplest yet most effective ways to get feedback and gather market data without putting too much effort into marketing is to run an online survey.

By asking participants a few simple questions about your product or service, you can get a good idea of what people are thinking and feeling – and perhaps even learn a thing or two along the way.

If you’re looking to run a survey about your website or brand, try SurveyMonkey – they’ve got a free plan that will suffice for most businesses.

Get In Touch With Influencers

If you’ve got an Instagram account with over 500 followers, you’ve likely noticed that some of your biggest fans are also some of the most influential people in your industry. These individuals can help get the word out about your business, or assist you in growing your audience.

If you’d like to get in touch with some influentials, try contacting them through their social media platforms – they’re usually very open to new business opportunities.

Make The Most Of Online Marketing Services

With this information, you can determine how you’re going to make the most of online marketing services. From the moment you establish your blog, you should be using social media to connect with people and grow your business. By creating value and educating your audience through useful blog posts and captivating videos, you’ll be able to gain trust and attract customers who are interested in what you have to say.