How to Market Your Book as an Indie Author

Self-publishing a book? You could stand a chance to become an indie author,
but just as with any other new business venture, you need to know
how to market your book effectively to make sure that your time and
effort are not in vain. In this article, we will discuss some proven
marketing techniques that can be used to gain maximum exposure for
your book, increase your sales, and make a satisfying return on your
investment of time and resources. Let’s get started.

Hire A Publicist Or Agent

If you are serious about publishing a book, then the first thing
you should do is hire a publicist or literary agent to get the word
out about your book. A professional publicist can get your book
placed on best-seller lists and attract potential readers to your
work. A reputable literary agent can help take your book to the next
level by representing you in talks with publishers and media
personalities. Although these professionals can be expensive, the
return on your investment in a talented, experienced publicist or
agent is invaluable. The truth is, the success of any author’s
publishing journey, no matter how well-written and how interesting
their stories are, ultimately comes down to getting their work
out to the right audience and encouraging them to pick up, read, and
love their books as much as you do.

To help you find the best possible publicist or agent for your
book, we suggest that you first do your research. Look for a
professional who is a member of key industry groups such as the
Association of Authors’ Agents, International Agency Registry
(IARPA), and the American Association of Advertising Agencies
(4A’s). You can also ask other authors who have worked with a
publicist or agent what their opinion is on the topic. Having the
right team behind you is essential in today’s competitive
publishing world. The team may include an editor, a ghostwriter,
proofreader, a marketing coordinator, and more. Hiring a
full-time publicist or agent is usually the best option, but if
you’re looking for additional help, consider freelance
publicists and literary agents.

Create A Book Trailer

Even before you start writing your book, you can begin creating a
book trailer. A book trailer is a short video that attempts to draw
in audiences using marketing techniques similar to a movie trailer
but for books. This could include anything from showing off your
book’s cover to discussing the main themes and/or messages in your
book. The idea is to engage potential readers by using various
platforms
(e.g., YouTube, BN, Twitter, and Facebook) to
bring them back for more.

Once you have completed your book, it’s time to form a rough draft of
the book trailer. From there, you can add more details (e.g., graphics,
music, and text) to make the video more professional-looking. This
video will then be used to market your book, so it’s important that
it appeals to your target audience.

Choose The Right Platforms

When it comes to marketing your book, the first and most
important rule to follow is to choose the right platforms. Your book
trailer is designed to reach potential readers, so you want to choose
platforms that reach the largest audience. YouTube is a
vibrant marketplace, and Amazon is the largest book retailer in the
world, so it’s the perfect place to start your book trailer. Next,
you can expand your platform choices to include Twitter, BN, and
Facebook. Each of these platforms has a distinct audience, so think
of a different approach for each one to get the most out of your
book trailer. For example, BN’s Audience Over Here on the left,
versus Amazon’s On the Right.

It’s also important to establish a clear email list of people who
have expressed interest in your book. This way, you can stay
connected with your audience and continue to grow your network of
readers. If you can get 25-50 people to listen to your pitch, in
other words, if you can get them to ‘like’ you on Facebook or
follow you on Twitter, you’ll be able to keep in touch with them
throughout the years as more books are published.

The Importance Of The Book’s Cover

Your cover is one of the most important parts of your book’s
marketing strategy. It’s the first thing that a reader will see,
and it will determine their initial reaction to your book. For
better or worse, your book’s cover will speak for you. It can either
help or hurt your chances of becoming known in your industry. So,
it’s crucial that you pick a cover that intrigues, draws in
readers, and leaves them wanting more.

First of all, you will need to consider the general theme of your
book. What is the overall message that you’re trying to get across
with your book? For example, if your book is about fashion, then
you might want to choose a woman as your cover model since women’s
clothes are often associated with luxury. However, if your book is
more of a cookbook/diet book, then fitness buffs might be your
target audience. Nonetheless, the cover of your book shouldn’t be
too revealing (i.e., showing too much skin) since you want to avoid
any provocative images that might upset your parents, neighbors,
coworkers, or friends.

As for the style of your cover, it totally depends on your personal
taste. However, there are a few tried and tested ways of picking a
cover style that will resonate with your intended audience. One
option is to opt for a classic ‘wedding cover’ style, as this is
often associated with prestige and success. Another option is to go
for an illustrated cover style since the images will subtly
illustrate the themes and/or storylines in your book. Yet, if you
want to stick to a plain, black cover, that’s totally up to you
too!

Keywords

Back in the golden days of SEO (Search Engine Optimization),
keywords were something that you could enter into a search engine
and get instant results. These days, keywords are much more
understood and used in tandem with other elements of a
marketing plan, including, but not limited to, a book trailer, to
get the best results from your book-related searches. Naturally, you
want to enter your keywords into a reputable search engine, and to
do that, you will need to make sure that they are relevant to your
book’s content. In other words, if your book tackles the issue of
childhood obesity, then you might want to enter the keywords ‘child
obesity’ or ‘obesity’ into a search engine to see what comes
up—there might not be a whole lot of info out there on
child obesity, so you want to make sure that your keywords are
relevant to provide the best possible results.

Once you have entered your keywords, it’s time to use the research
that you have done to determine the most efficient keyword
strategy. There are three basic steps to follow to come up with a
list of viable keywords:

  • Look for the keywords that people are using to find
    similar content
  • Establish the exact phrases that users
    are typing in to find your content, and
  • Determine the
    difficulty of using each keyword to identify your content

To find similar content, you can use various platforms to search
for content related to your book topic. For example, if your book is
about fashion, then you might want to use the keywords ‘fashion
blog’ or ‘fashion magazine’ if you want to find content related to
your book topic. You could also use the keywords ‘bloggers’
and ‘fashion houses’ to see what comes up—all of these
keywords are relevant to your topic, but the last one, ‘fashion
houses’, may not be as useful to you if your book is about
childhood obesity, as there aren’t any fashion houses geared toward
childhood obesity—but there might be a few geared toward
adulthood, and that’s who you’re aiming for, right?