Marketing School – Online vs On-site Courses

There is a massive difference between an online course and an on-site course when it comes to learning marketing. While the former is highly theoretical, and requires minimal effort from the part of the student, the latter is a practical application of the theories learned. So, what is the difference, and which one should you consider if you’re looking to further your knowledge of marketing in the 21st century? Let’s find out.

Online versus On-site Courses In General

When considering the two different learning methods, it’s important to first point out the major differences between them. First, let’s look at the theoretical side of things. As the name would suggest, an online course involves taking learning content that is usually distributed as video tutorials or live lectures that can be accessed from anywhere, at any time. There is usually no requirement of the student to attend a physical institute in order to access the content.

The theory of marketing is usually divided into several modules, which can be accessed as and when needed. The information is highly relevant and transferable to the real world, but it’s rarely presented in such a way that is both immediate and practical. Also, many online courses offer a certificate of completion as a sign of success, which provides further proof of learning. Most people consider these to be a good investment for people seeking to further their knowledge in marketing.

How To Market A Product Safely

A major difference between an online course and an on-site course involves the application of what you have learned. In an on-site course, you will be required to actually go out and market a product, either in person, or by means of social media. This involves identifying a specific audience, and then tailoring marketing activities to suit their needs and wants. The activities may include inbound marketing, social media marketing, or even outbound marketing (getting out and about to talk to people).

On-site courses provide a more practical application of the theories you learn. They may also involve some teamwork and group work, which are both valued educational experiences in the workplace. The courses are usually project-based, with the aim being for you to apply what you have learned, and present your findings and recommendations to your team, or to a customer. A valuable aspect of on-site courses is that they usually provide an experience working in a real-world environment, rather than just theoretical concepts.

The Immediate Benefits Of An Online Course

An online course provides you with instant access to highly relevant educational content, without the requirement of going somewhere, speaking to someone, or buying a book.

It’s a much faster way to learn, particularly if you’re looking to further your knowledge of marketing in a short space of time. If you’re already working, or plan to work in the field, you can take a course discreetly while still holding down a regular job. This can also be a great option for people who want to learn whilst travelling, either for work or for fun.

Theories and concepts in marketing can be highly theoretical, and it’s important to bear this in mind, especially if you’re taking an online course. However, you do need to be aware that there is a lot of theory, and not all of it will be relevant or useful to you, the individual student. Sometimes you need to take a course more than once, in order to learn things in an applied way. In this case, you will have to bear in mind the time it takes to complete the course, and whether or not this is going to be useful or worth it, from an economic point of view.

An important factor to consider when deciding which course to take is the amount of support that you’ll get from the tutor, or instructor, for the cost of the course. In general, on-site courses provide more support in terms of both time and content, than online courses. This is because the instructor / tutor has to physically be there to provide the support, and that takes more effort. You’ll also need to take this into consideration if you live in a country where distance learning is not an option (for example, in the UK, you have to be physically present to register with a university for the course you want to study).

The Future Of Online Courses

The rise of virtual learning, and online learning platforms like Blackboard allows institutions to operate across borders, and provide courses and support for international students. This opens up a whole new world of opportunity for the student. Whether you’re an international student, or you’re just looking for a way to learn online, take a look at the many beneficial courses available now.