The practice of conducting a survey via the Internet is becoming more and more popular, as businesses realize the potential benefits that these surveys can provide. A customer survey can be a powerful tool to gain invaluable insights into the customers’ behavior, opinions, and experience, which can help businesses make informed decisions regarding their marketing, products, and services.
However, conducting a successful online survey requires an experienced professional who understands how to approach customers on computers and mobile devices while keeping them engaged and comfortable throughout the process.
Fortunately, this article will teach you how to do just that.
Set The Right Tone
To ensure that your customers take your survey seriously and provide you with reliable answers, you must establish credibility by proving that you are a reputable company. The best way to do this is to conduct the survey in a way that is professional and engaging. Never use slang, or write in a rude or inconsiderate tone. Instead, write in a civil, encouraging, even humorous tone. You can also adapt your language and wording as appropriate for your desired audience.
This is most effective when you are asking customers to complete your survey. If you are mailing out paper surveys, then you should consider going the extra mile and ensuring that the paper looks as good as new. You can always use a template to make your surveys look the same.
Use Good Language
When conducting a survey, the last thing you want to do is confuse your readers by using jargon or confusing language. To put it simply, if you are writing to someone who does not understand your language, then you are already losing potential respondents. Use simple, everyday language and avoid slang, or phrases that may be unfamiliar to your readers.
Include the most common words first, and make sentences short. Your survey should be easily understood by anyone reading it, and it is a good idea to have someone else (a bilingual friend, for instance) proofread it. Use full sentences and avoid using words such as ‘you’, ‘your’, or ‘they’, because they may not be familiar to some respondents.
Get The Right Hardware And Software
For the purposes of this article, we will assume that you are using a personal computer (Windows or Mac) to complete your survey. If you are using a laptop, then you must have the proper equipment to take advantage of the SaaS (Software as a Service) feature, which allows you to connect with your respondents from almost anywhere. This is important to consider, particularly if you are traveling or on the move.
You will need a good Internet connection to access the survey software, and make sure that you have enough space to store all of your project files as well as the raw data. As a general rule, you should avoid using public computers when conducting a survey, as it is usually best to use your own equipment and avoid any potential cyber-security breaches.
Choose The Right Location
When someone finds an online survey that they want to participate in, the first thing they will do is search for the closest place to them that provides the service. If you want your respondents to participate in your survey, then you must ensure that they can easily find you. The best way to do this is to be located in a place that they can access easily. For example, if you are based in London, but are trying to reach respondents in Glasgow, then you should consider setting up an office in Glasgow to conduct your survey there. This may require some training for your staff, but it will be worth it in the end.
Create A Good Experience
Once you have developed a good survey structure and delivered it to your respondents, then you must ensure that they have a good experience. This entails a number of things. First of all, the quality of the survey software and the way it works should be good. Make sure that the survey is delivered in a timely manner, and notify the respondents if it is taking longer than expected. Respondents should not feel rushed, but instead, should feel that they have the time to complete it thoroughly and provide you with valuable information. This is also a good opportunity to follow-up with respondents to see how they are doing, and if there is any way that you can improve their experience or make suggestions for future surveys.
Make Sure That You Follow-up!
One of the most effective ways to ensure that your respondents complete your survey is to follow-up with them after it has been completed. You can always use a survey tool to send them a short message thanking them for taking the time to fill out the survey, and inviting them to visit your website or to follow you on social media to learn more about your products or services. If you do not have a website or social media accounts, then you should consider creating these. Just make sure that any links or addresses on these platforms are to high-quality, authentic sites. Respondents tend to be more inclined to fill out a survey if they know that you will be communicating with them further regarding their responses. This adds credibility to the survey, and makes them believe that what they are writing will be used to help other people. Even if you do not intend to use the respondents’ answers in this way, but want to analyze the data for internal purposes, then this option allows you to do so. You can also consider using a tool such as Survey Junkie or Swagbucks to quickly gather this type of information. By following up with respondents after their survey is finished, you can gain credibility, as well as valuable insights into how to make your customer experience more positive and productive.
These tips will help you conduct a successful online survey. By using a tool to store your data, being careful with your language and avoiding public computers, you will be able to reach your target audience and get valuable information from them. You can then use this data to drive marketing strategy, product development, and overall business growth.