Market research is more important than ever before as businesses try to understand what their customers want and need. Thanks to the internet, much of this information can be easily accessed. While this might seem like a luxury, having all of this data at your fingertips can be extremely useful. This article will teach you how to use market research online to find the best applications so you can implement and refine your product strategy.
Get A Sample Report
One of the first things you should do is to get a sample report from a reliable source. A sample report is essentially just a small portion of the complete report you will purchase, usually from a couple hundred to several thousand words. While it might seem like a waste of time to pay for a sample report since you will most likely end up not buying the full version, it is best to at least try for the sample report first. By doing this you will have the opportunity to preview the contents of the complete report and determine whether or not you wish to continue further. Some sample reports are completely free while others may charge you a small fee for the pleasure of taking a look at it.
The Importance Of Keywords
Another important thing to consider when using market research online is to focus on keywords. If you are not familiar, keywords are basically phrases and words that people use when searching for specific products or services on the internet. For example, if you are selling ice cream, but someone searches for “chocolate chip ice cream recipes” you will appear on the results page because that is what they are searching for. When someone is searching for your product or service, you want them to find you. This is where “keywords” come in. Instead of simply trying to sell ice cream, you could try to sell “ice cream recipes” instead. This is a subtle but significant change that will take a little bit of work to perfect but it could potentially mean the difference between appearing on the 1st or on the 2nd page of search results.
How To Identify The Top Keywords
Now that you have a sample report in your hands it is time to start brainstorming potential keywords for your industry. Start by entering your product or service in the search bar on the top of your browser and observing the results that appear on the page. In the example above, you will see that when someone searches for “ice cream recipes,” your site appears on the first page of search results, which is exactly what you want.
You can use this analysis to come up with a short list of keywords you want to target. You can also use this list to create a rough draft of a short slogan or description for your product, which can then be tested using Google’s online keyword tool, Google Keyword Planner. This tool can be found at Google’s keyword research tool and is free to use.
Make A Plan
After you have your short list of keywords it is time to develop a plan of action. It is important to have a specific plan for doing this market research and to not just throw in a few random words and phrases. These words might make for a catchy slogan or description, which can help your product or service stand out in search results, but they will not necessarily make or break your business. You need to be able to measure the success of your plan in order to determine whether or not it was a good idea to work on this particular project.
The density of keywords is the number of times a keyword appears on a webpage, with the emphasis on the word “appears.” When developing your plan, you will want to try for a minimum of three or four keywords per page and a maximum of six or seven keywords per page. Anything more and you are risking overuse, which could result in your site being flagged by Google as “keyword stuffing.” This could potentially damage your search engine ranking and hurt your chances of appearing on the first page of search results.
Avoid Overuse Of One Keyword
When using keywords for SEO, or search engine optimization, it is important to avoid overuse of one keyword or phrase. If you run a blog with the sole purpose of drawing organic traffic to a specific page, then you might want to consider switching out the keyword every once in a while to see how the search engines react. If the search engine providers detect too much keyword stuffing, it could potentially flag your site as “spam.” Remember, the purpose of your blog is to provide valuable content to your audience, so spamming the keywords could hurt your business.
Use Analytics To Track The Results
The last step in your brainstorming process is to use the data you have gathered to track the results of your efforts. If you have used Google Analytics to track visitor interactions before, then this process need not be difficult. Just remember to enter your chosen keywords into the “customized search” bar, located at the top of your browser and hit enter. You will then be presented with a variety of search results, some of which might be related to your product or service, and some of which might not. Take a look at the Traffic section of your Analytics reports to get an idea of how visitors are finding your site and whether or not the keywords you chose are helping to bring in the traffic you want.
Hopefully, this article has helped you understand and use market research online to find the best applications for your industry. Keep in mind, the better your plan the better your results, so don’t be afraid to think outside of the box and have some fun with it. If you are already using Google Analytics to track visitor interactions, then feel free to connect with us on Twitter @metricsmatters or by email at [email protected] to get help integrating Google Keyword Planner into your SEO strategy.