How to Market Your Online Business Like a Pro: An Online Coach Shopify Case Study

The world of online marketing is ever-evolving, and the methods we use to attract people to our websites and social media pages can vary from year to year and channel to channel.
However, one practice that can be relied on is creating compelling content that will keep potential customers engaged enough to become loyal repeat customers.
Whether you’re a seasoned entrepreneur looking for ways to spread your brand awareness or an eager young professional looking for your first job in marketing, you can follow the tried and tested techniques that digital marketing experts use to generate web traffic, build a community, and generate sales.

Many businesses struggle with understanding the art of marketing. While traditional marketing methods, such as TV advertising and billboards, are still prevalent, the way we engage with customers has shifted to online channels.
As a result, many entrepreneurs and businesses, regardless of the size, have rushed to learn how to market their products and services online.
And what is perhaps most exciting is that we live in a world where competition is growing, and customers are more likely to find your product or service if you establish yourself as an expert in your field.

Whether you’re a professional looking for your first marketing job or an entrepreneur who wants to spread your brand awareness among potential customers, you can learn the ins and outs of online marketing from expert guides, case studies, and structured readings that will help you understand the theory and practice of digital marketing.

The Case For Online Marketing

It’s important to note that while traditional marketing methods, such as TV advertising and billboards, are still prevalent, the world of online marketing is growing.

In fact, according to HubSpot Blogs research, 13% of consumers have adopted digital marketing methods, while 7% have used traditional marketing.
Moreover, the majority of respondents, 57%, are not sure which online marketing method to use.

This may be because, in the past, marketers have been required to use a variety of tactics, depending on the device people are using to access the internet.

However, with users accessing the internet on all kinds of devices, from mobile phones to laptops, desktops, and tablets, marketers can no longer assume that all consumers will see their ads in the same manner.

This is a key reason why marketers should focus on multiple platforms, such as mobile phones and tablets, as well as computer and laptop screens, to ensure that their ads are being viewed by the right audience.

And if you’re looking for a more in-depth analysis of internet usage and consumer behavior, check out our guide to the most popular social media platforms.

The Changing Face of Marketing

The practice of marketing has changed significantly over the past decade.

According to HubSpot Blogs research, almost a quarter of respondents, 23%, are using digital marketing methods to market their products or services, while 10% are using traditional methods.

The rest, 67%, are not sure which method to use.

This reflects the changing face of marketing, which has transitioned from being largely focused on print advertising to an all-encompassing practice, spanning across different platforms.

Digital marketing includes search engine optimization (SEO), content strategy, and online marketing. The latter two are often grouped together and referred to as digital marketing, but they each have specific functions and methods that differentiate them from each other.

Why Should You Learn How to Market Your Brand Online?

The results of HubSpot Blogs research demonstrate the increasing prevalence of digital marketing, but it also points to a key reason why you should learn how to market your product or service online.

Overall, respondents to our research want to understand ‘How to market a brand online’ and ‘What is digital marketing?’

However, after you learn the theory, you can move onto the practice and apply it to your own brand.

This will provide you with the confidence to effectively market your product or service online, whether you’re an entrepreneur with a new company or a seasoned marketer looking for a change in career.

Which Method Should You Use To Market Your Product Or Service Online?

So, which method of online marketing should you use to promote your product or service?

Based on your answer to the previous question, you should use a combination of the following:

  • Search Engine Optimization (SEO)
  • Content Strategy
  • Social Media Marketing
  • Email Marketing
  • Online Advertising (Banner, LeaderBoard, etc.)
  • Demographics
  • Product Tracking
  • A/B Testing
  • Retargeting
  • Content Creation
  • Analytics
  • Mobile Marketing
  • TV Advertising
  • Video Content
  • Outbound Marketing
  • Inbound Marketing

Keep in mind that, in 2020, marketing is a constantly changing field, and the above list is not set in stone.

How To Market Your Online Business Like a Pro

To help you get started, we’ve put together an overview of the process to market your product or service online.

To learn more, check out the following guides and resources:

  • Online Marketing: An Introduction (PDF)
  • The Ultimate Guide to Online Marketing (eBook)
  • Marketing Essentials: How to Design a Marketing Plan (Book)
  • Marketing For Dummies
  • Marketing for Hackers: How to Rebrand, Redefine, and Revolutionize Your Business
  • The Complete Practical Guide to SEO (eBook)
  • Search Engine Optimization for Dummies
  • SEMrush Blog
  • HubSpot Blog
  • WhatsApp Blog

Create compelling content that will keep potential customers engaged

The practice of marketing can seem overwhelming, but it really is a simple process.

You start by making a list of the different platforms you want to use to reach your audience, whether that’s mobile phones, tablets, or Computer/Laptop screen.

You’ll then need to determine the type of content you’ll need to create and the ideal form that piece of content should take (e.g. video, text, infographics, etc.). 

The next step is to identify your target audience. 

This involves thinking about who you want to reach with your content and considering the different devices they use to access the internet.

Once you’ve got a good idea of who your target audience is, it’s time to figure out what you’ll need to create to attract them to your content.

This involves thinking about the pain points your target audience might have and addressing these through a strategic piece of content, such as a whitepaper, case study, or blog post.

You can use marketing analytics tools to help you discover the type of content your audience is most receptive to.

Depending on your industry, you may need to consider whether you’ll need a physical product to sell or whether you’ll need to promote a service or solution.

Creating compelling content is an essential part of marketing, and it doesn’t just relate to digital marketing tactics.

To grow your business, you’ll need to consider all of your marketing channels, from social media to email marketing, and figure out which ones are delivering value.