Your online marketing campaign is only as good as the data you use to prove its effectiveness. One of the first things you will want to do once you set up your campaign is collect online marketing metrics. These metrics will form the basis of your report to your clients. However, if you want to be able to accurately report on the success of your campaign, you need to be careful how you gather and process your data. This article will discuss some of the key things you need to check before you publish your first report and avoid making common mistakes that could put your campaign in jeopardy.

Set Up Your Dashboard Correctly

Your dashboard is a vital part of your online marketing campaign. This section of your website will be used to display important metrics and stats about the campaign. When your dashboard is set up correctly, it will provide you with a clear picture of the performance of your campaign and enable you to make informed decisions about its future. You can use your dashboard to analyze performance both on an overview and detailed level. As an example, if you notice that your video content is performing well, but your social media posts are not, you can change the focus of your promotion to social media to generate more leads.

Use Multiple Dashboards To View All The Data

If you decide that your dashboard is not going to be able to provide you with all the information you need to make informed decisions, you should set up several dashboards. This way you can keep track of the different parts of your campaign and check their performance separately. For example, you may want to set up a dashboard to analyze the performance of your website, a dashboard to measure the success of your social media accounts, and a dashboard to track the performance of your email marketing campaign. Having separate dashboards ensures that you do not miss any important details about the performance of your campaign. If you are worried about missing out on important performance information because it is stored in one dashboard, you can create a backup of that dashboard so you do not lose any crucial data.

Pro-tip: Calculate The ROI Of Your Campaign

When you set up your campaign, you will be asked to enter the amount of money you are willing to spend on it. When you enter this number, be sure to include the associated costs such as web hosting and domain registration. Once this is done, you can begin tracking the performance of your campaign and generate an accurate report on the success of your efforts. The important thing to note here is that you cannot directly compare the ROI of your marketing campaign with other websites or businesses that have not used a method to track their results. This is because the amount of money you are willing to spend will vary from person to person and may depend on your own personal circumstances. What is important is that you are aware of the costs associated with your campaign and understand the potential ROI that you can expect to gain from it.

Monitor User Behavior Changes Caused By Your Online Marketing

You should always keep an eye on what is happening on your website after you put it up live. This includes tracking user behavior changes and analyzing any problems that may arise. For example, if you notice that certain types of content are attracting a lot of visitors to your site or social media accounts but do not seem to be converting into paying customers, you may want to reconsider the type of content you are creating. Alternatively, you may want to analyze whether certain design features on your site are distracting users or causing them to lose interest in the content. In either case, you need to be able to prove that what you are doing is indeed working to increase the revenue of your business. This way, you will be able to make informed decisions about the future of your online marketing campaign.

Avoid Common Mistakes When Graphing Data

When you begin reporting on the performance of your campaign, you will notice that several common mistakes are made by most businesses when it comes to reporting. One of the most common is simply copying and pasting data from one place to another without verifying it first. Another frequent mistake is using percentages to indicate the performance of your campaign. For example, if you notice that your video content is attracting a lot of views but your landing pages are not converting these views into sales, you may want to review the stats about video views and landing page clicks to get a better idea of how things are going. Instead of using percentages to indicate the success of your campaign, you should use simple absolute values to make the data easier to understand.

Do Not Overlook The Importance Of The Copy

Writing compelling copy is one of the most important aspects of creating an effective online marketing campaign. This is because good copy will engage potential customers and make them interested in the products or services your business offers. In order to create compelling copy, you will need to put yourself in the shoes of a potential customer. If you can imagine yourself using a product or service that you are promoting, you will be able to write more effective copy that will compel people to click on your ads or visit your website. The better your copy, the better your campaign will perform.

Track Website And Mobile Metrics

Tracking website traffic and performance on mobile devices is a lot more difficult than simply tracking the activity on a PC. This is because a lot of people access the internet on the go and do not have the time or patience to wait for all the page loads to occur before they can continue doing what they came to do. For this reason, it is extremely important to track the performance of your website on mobile devices as well as on PCs. If you do not do this, you could be giving yourself the impression that the content on your website is working better than it actually is. In reality, it could be that the majority of the views are occurring on mobile devices and you have not seen the increase in revenue because your site is quite slow on mobile devices. In this case, you should begin working to improve the speed of your site on mobile devices and refresh that content more often to keep your visitors engaged.

Use Social Media To Get The Most From Your Campaign

One of the main reasons why the performance of your marketing campaign is quite different from that of most businesses is because of the nature of social media platforms. This is due to the fact that people use these platforms to share and comment on news stories, products, and services. When you use social media platforms to promote your brand, you are essentially sharing your content with people who are interested in the products or services you offer. For this reason, you should take full advantage of all the platforms available to you and engage with your target audience on a consistent basis.

Avoid Publishing Stats Based On A Small Sample Size

When you set up your campaign, you will be given the opportunity to enter a sample size. This is the number of times you want to sample the data you enter in order to generate the report you are shown on the setup screen. Once you have entered your sample size, you will see the total number of times your content was viewed or clicked on. You will then need to manually enter the number of views or clicks for each individual piece of content into a separate row in the table. By entering this number, you will be able to generate a report based on the actual data in your database. While this will be quite helpful, you should not use this feature to generate your first reports as it will most likely show you incorrect information. You should instead wait until you have gathered a fairly large sample size before you begin generating any reports or stats about the performance of your campaign.

Understand How People Are Finding You Online

If you have not set up any analytics or tracking on your website yet, you will not know how people are finding you online. This is because when someone clicks on an ad or visits a landing page, their web browser does not automatically send information about what happened after they were directed to your site. For this reason, you should begin manually entering the keywords and phrases people are using to find your content. This way, you can develop a better understanding of how people are finding you online and what they are doing once they arrive.

You should understand that simply having a website or social media accounts does not necessarily mean you will succeed in online marketing. It all depends on what you are doing and how you are doing it. In order to prove that your marketing efforts are indeed bringing in the results you want, you will need to track and analyze the data collected as part of your campaign. With this information, you will be able to set the right focus for your next phase of the campaign and avoid making the same mistakes twice. The better you understand how your campaign is performing, the better you can predict its results and make informed decisions about its future.