If you are reading this, I assume you already have an online retail store that you are looking to grow. Whether you are selling clothes, accessories, or houseware, you can probably find a way to put together a decent online store that can potentially generate sales and make you a bit of money on the side.
However, if you want to grow your business you need to consider other areas besides just the sales. One of the most important things you can do is to develop a solid marketing plan so you can reach the right audience and so your product gets noticed.
Create A Marketing Mix
Just because your store is online, it does not mean you can sit back and expect people to come to you. You need to actively engage with your audience and make sure they know about your product. With that, you need to create a marketing mix that will help you reach your goals. Without great marketing, no amount of sales will make up for a lack of credibility.
As a business owner, you need to decide what is the most effective way to reach your target audience. Depending on your niche, you may decide that social media is the best approach and you should use various platforms to spread the word about your product. Or, if you are targeting brick and mortar stores, you may decide that advertising is the way to go.
It is not something to rush into. Take your time to figure out what will work best for your brand and what will bring in the most customers. Once you have that, you can develop a marketing strategy and implement your plan.
Determine Your Goals And Objectives
It is important to set measurable goals and objectives for your marketing plan so you can track your progress and know when you have accomplished something. Set a date by which you will achieve these goals, and make a list of the things you will need to do to get there. Remember, nothing worth doing is easy, and you will not get anywhere if you believe otherwise.
For example, if you want to grow your business to the point where it makes a measurable difference in your daily life, you may decide that your target audience is the millennials and you will use social media to attract their attention. If you want to sell clothes online, you may decide that the best way to do that is to target women and to use a mix of social media and SEO to bring in the most traffic from the right audience.
Your goals and objectives should be realistic, but you should aim high and set yourself up for success. If you do not aim high enough, you may set yourself up for disappointment. Think of one or two key areas in which you want to improve and use that to guide your strategy.
Develop A Value Proposition
To create a marketing plan, you need to develop a value proposition. A value proposition is a way for you to position your product or service in such a way that it is beneficial to the consumer and will compel them to purchase your product or service.
For example, perhaps you are a fashion brand and you want to promote a specific style of clothing. In order to do that, you need to put yourselves in the shoes of the consumer. Imagine that you are a millennial who wants to buy a nice outfit for a party, but you do not know where to start. You search for fashion advice on the internet and end up on a website that promotes your product. That is a value proposition.
Now, it does not have to be complicated. You can use a simple statement like “Our clothes are of high quality and our style is unique, so you can be sure that you will like what we have to offer.” That is a good start, but you should work on honing your value proposition and making it sound more compelling.
Create A Product And Price Plan
Now that you have a clear idea of your target audience and how you intend to engage with them, you can develop a plan for your product. First, you need to decide what you will offer for sale. You should already have a general idea of what you will offer, but you should go over it again and make sure you have everything written down.
What will you sell, and at what price? Will you offer free shipping, or will you choose to have the goods delivered to your customers’ homes? You have a lot of options when it comes to the products you offer for sale, and you want to choose something that will be of great interest to your target audience.
Once you have that, you can start to work on the price. You do not need to go down the path of complicated pricing plans, but you should do your research and know how much you should be charging. If you are not sure, ask your customers for their opinion or look at other brands in your niche to see what kind of pricing the market shares.
Create A Charts And Graphs
To make your plan more visual, you can add some charts and graphs. A lot of businesses and enterprises use spreadsheets and word processors to keep track of their sales and the progress of their business, but that is not the best way to go. If you want to make your plan more professional, use tools that can help you create graphs and charts that will show your progress and the results of your marketing efforts.
Also, make sure you add in some extra tabs to your plan so you can track the different aspects of your marketing campaign. For example, if you are focusing on social media, you can add a tab for the different platforms you use, the analytics for those platforms, and a separate tab for the content you create.
Creating a marketing plan does not have to be hard. All it takes is some time and some dedication to make sure you do everything you can to succeed.