For many years, there has been a misconception that direct sales is a “dead end” for marketing a business or website. While there are many advantages to direct sales, it is not the only way to market a business or educational website. In fact, with proper planning and research, you can use marketing strategies to achieve just about any result you want.
Why Direct Sales Isn’t the Only Answer
To those who consider direct sales a “dead end”, let me explain the many advantages of this strategy. First, you are interacting with your customers on a personal level, which allows you to build a stronger connection. When you build a list of clients and contacts, you are able to follow up with email communications or phone calls to keep your relationship strong.
Additionally, you are able to offer a “no-hassle” return policy, meaning you don’t have to worry about getting scammed by a customer. To put it plainly, direct sales provides you with excellent service, because you are personally handling the customer’s needs. This is highly valued in a world full of intermediaries.
Now, it is not necessarily true that all direct sales businesses provide good service. But with proper research and a bit of research, you can find businesses that do provide excellent service and plan your purchases accordingly. Additionally, you should research the companies you are buying from to ensure they are a reputable, honest company. There are many scammers in the world of business, and it is your responsibility to do your research before you get involved with a company you are not familiar with.
Marketing Plan For Online Education
Now, let’s get to the good stuff… If you are interested in expanding your online presence and learning more about how to market an online education store, then you’ve come to the right place. Below, you will discover a comprehensive marketing plan for online education that can help you succeed in business.
This plan will help you identify the right audience for your online education store and develop a strategy to engage them.
The 4 Step Strategy To Dominate Your Market And Become The Go-To Resource For Your Industry
To begin creating your marketing plan for online education, you first need to determine your primary audience. Your ideal buyer persona can help you identify this audience. Simply imagine that you have traveled back in time to the year 1993 and you want to learn about digital marketing. Who were the people most likely to use the internet then, and what were their needs and wants?
If you were an early adopter of the internet in your industry back in 1993, then you can use the information from that era to help you market online today. The first step in the research phase is to identify these early adopters. Start by asking your customers, “Who are your ideal buyers?”
You can also use your research to develop buyer personas. A buyer persona is a hypothetical person that represents a group of your customers. You can use customer surveys to identify their needs, goals, and behaviors. When developing your buyer personas, make sure you consider:
- Market size
- History of buying
- Technology usage
- Rationale for buying
Once you have developed your buyer personas, you can create buyer personas for each of your products (courses, books, etc.). Having multiple buyer personas will help you understand, from a marketing perspective, how your target audience might approach your product offerings. You can also use buyer personas to create buyer personas for potential referral sources. If you are a consultant in digital marketing and you want to learn more about web analytics, then you can create a buyer persona for a digital marketer that is trying to learn more about web analytics.
You can use the resources available to you (social media, web analytics, etc.) to track the performance of your marketing efforts. This includes measuring both your website traffic and the success of your offline marketing (flyers, billboards, etc.). You can use these tools to track the performance of your marketing channels and determine which ones are working and which ones need to be adjusted or eliminated.
By measuring the performance of your marketing efforts, you can determine which ones are working and which ones could use a bit of an upgrade. Once you know which tactics work, you can build on that knowledge and perfect your approach.
1. Identify Your Ideal Buyers
Your first step in the marketing plan process is to identify your ideal buyers. Begin by asking your customers, “Who are your ideal buyers?” You can also create a buyer persona and use this persona in your research. The goal is to understand who your ideal buyer is and what they need so that you can market to them effectively.
You might be surprised by the answers to this question. Many companies avoid direct sales because they think it is a “dead end”. But, in fact, it is one of the most effective ways to market an online education store because of its many advantages. To learn more, you can read the book Direct Sales: How to Become a Successful Independent Salesperson by George H. Schwartz. The book explains, in great detail, how to go from zero to hero in direct sales. Plus, you will discover many different types of businesses that can be entered into, all with the potential to be a success.
One of the biggest misconceptions about direct sales is that you cannot learn much about marketing or business. This couldn’t be further from the truth. You can learn a great deal from the experts in the field of direct sales. Additionally, you can take advantage of the fact that you are directly communicating with your customers to collect feedback and find out what is working and what needs to be changed. This feedback, combined with your sales and marketing data, can help you identify your ideal buyer and adjust your marketing strategy as needed.
2. Create A Marketing Vision And Strategy
After you have your target audience, you can develop a vision and strategy for your overall marketing plan. A vision is simply an idea of what you are trying to achieve. It is often described as a “binder of briefs” or a “mission statement”. A mission statement is similar to a vision in that it is a statement of what you are trying to achieve. However, a mission statement is more specific and includes details about your plan for achieving this goal. For example, you might write, “Our mission is to educate and inform our customers about the latest trends in web design and development, so that they can implement these skills into their business and careers.”
A vision and strategy should match your marketing goals and should be based on extensive research into your target audience’s needs and behaviors. Additionally, you should look to businesses that are already excelling in your chosen industry to see how they go about marketing their products.
The more you understand about your chosen industry, the easier it will be to design a strategy to successfully market your online education store. Additionally, when creating your vision and strategy, consider your target audience’s mental and physical makeup. What are their habits, interests, and motivations?
For example, if you are creating a marketing plan for a web design company, then you would want to make sure that your strategy incorporates the usage of websites and web browsing as a part of your plan. Additionally, you can use your research to determine the type of content that your target audience finds most valuable. Are they investing their time in reading whitepapers, participating in online forums, or watching YouTube videos?
3. Position Yourself As An Authority In Your Industry
To be a credible source of information in your industry, you must position yourself as an authority. Simply stated, this means you must provide information that is valuable to those in your industry. When doing research for this step of the plan, consider:
- Your target audience’s need for information
- What types of content are your target audience consuming (i.e., are they reading whitepapers, participating in online forums, or watching YouTube videos)
- The most effective way to convey information to your target audience (i.e., what medium is most valuable to them)
- The types of individuals that your target audience cares about (i.e., what topics provoke the most interest)
- The structure of your website (i.e., what is the most effective way to navigate it)
These are all important questions, and you must research each of them to develop an effective plan for marketing your online education store.